The Rise of Digital Video and Moving Pictures
In 2012, a short documentary about an African Warlord made history by becoming the fastest spreading online video. The phenomena broke records by reaching more people its first week of release than the highest rated TV series. Joseph Kony, leader of the Lord’s Resistance Army, the African Guerilla movement using child soldiers, became the most talked about villain in America.
Amazingly all this was made known by a small charity who posted a 30′ minute video on YouTube. Almost immediately ‘Kony 2012′ went viral gaining attention from icons such as Bill Gates and Oprah Winfrey. Kony 2012 had sparked the rise of Online video and is one of the compelling reasons why we need to embrace this medium.
Approximately 44% of Irish Companies are using YouTube in their digital strategy and with a staggering 800 million visitors worldwide, online video has the potential to be priceless. Video share your content by engaging the senses and emotions of the viewer. Plus it has minimal investment, which is always attractive. Videos can be shared across all social networks, communicating complex messages and enhancing your engagement with a wide audience.
According to Brightcove, B2B companies experienced a 36% annual sales increase after using Video. With 183 million Americans watching 37 billion Online videos in September 2012 alone, what’s keeping you?
There are many ways of creating that perfect video, whatever your budget. Screen Capture is a cost effective method of putting your content on YouTube. Free tools like screenr.com allow you to talk your way through a presentation as if to a roomful of people. What you show on your desktop becomes your video content and your voice narrates.
For higher budgets working with production companies can produce some pretty impressive results. Animation can show your target audience exactly what you do, illustrating old and new methods, ending with a clear call to action. Video testimonials are a growing trend, filming customers opinions about your product or service. Testimonials are a reassuring push for potential clients.
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If you’re interested in video and would like some expert advice, or even want a video made, please Contact Us.