18 July

5 Top Tips for Super Social Customer Service

Great customer service is the key to keeping everybody happy but in our changing world where customers are increasingly online, gone are the days of in store help desks, telephone helplines and even email assistance. Customers want their customer service online on social media and wise businesses know that wherever your customers go, you should follow. Enter social customer service. Social customer service means transferring your customer help desk from your store to your social media profiles. A recent report by Accent Marketing revealed some staggering facts about social customer service – that nearly a third of customers use Facebook to contact a customer service representative, that half of those people believe Facebook is the fastest way to solve customer service issues and that nearly half of those expect to have their comment or query answered within an hour. With statistics like that, any business that does not consider social media a customer service tool should be changing their tune and getting on board with social customer service – fast. But how do you do that?

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26 May

Dos & Don’ts of Social Media

You want to use Social Media for your business? As we are very generous, we are sharing some Dos & Don’ts for your Social Media strategy on different networks. For more infographics like this, follow us on @socialmedia_ie

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08 November

Teens turning to Snapchat to avoid prying eyes of Facebook

Snapchat has been in the news recently by turning down an offer from Facebook to acquire it for $3 billion, but why? Many of us of have heard of Snapchat but don’t use it, let alone understand it. So why is Facebook prepared to shell out this much cash for such a young start-up? What we can see is a counter flow movement where teenagers are leaving Facebook basically because of success, with almost 1.2 billion active users the social network has also attracted mothers, fathers, aunts, uncles and ceased to be a place of free expression, Facebook has ceased to be a place where teens can call their own. Facebook is no longer the space where the teenage user can be free and share all their dirty little secrets. Read the full article on connector360.net

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08 November

Engaging Nonprofit Volunteers through Social Media

Volunteer Ireland are hosting the National Volunteer Management Conference today so naturally our interest spiked when they asked a member of our team to give a workshop on engaging volunteers through social media. We jumped at the chance, as here at connector360 we have a special place in our heart for nonprofit organizations and the great work they do. Our whiz kid project manager Sarah was chosen for the task due to her background working with The Irish Cancer Society. She got the head down and immersed herself in research on how nonprofits use social channels successfully. What did she find? They are pretty darn good at it! She packaged up her findings into a lovely presentation which you can find on Slideshare below: [hana-code-insert name='Engaging Nonprofit Volunteers Through Social Media' /] ; Engaging Volunteers through use of Social Media from Connector360 Some of the major insights she uncovered was the volunteers today are young, they’re generous and they are your online influencers. They share, share and keep on sharing the good work of the organizations they are involved with. So, connector360 is sending a call out to all young people out there to get involved with a charity that…

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27 June

Instagram Video battles with Twitter Vine – which is best for marketers?

Instagram Video launched on June 20th to much fanfare and media attention.  Now the dust has begun to settle, we ask how has it been received and look at the inevitable Vine comparisons.   Also, what value can it create for marketers in future? Instagram Video – The Vital Statistics Instagram Video arrived with a strong array of user functions.  It promised 15 second clips, easily created via any IOS or Android device.  Instagram maestros were delighted to hear that it contains 13 filters, which is arguably the killer app for their existing photo platform.  To place a cherry on top, the on board stabilisation technology ‘Cinema’ is truly impressive function within a free product. Instagram users can now create quality video and have it online within minutes.  Great news for everyone, from the #catstagram documenters of everything furry and feline, to brands and businesses looking for an easy to use, cheap way of creating visual content and sharing with their audience.  With millions of existing subscribers ready to use this new addition, has Instagram Video changed the game? Instagram Video vs Vine Not only are these two video apps vying for your attention, but they are steered by the…

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20 June

Select The Right Digital Channels For Your Next Campaign

For any type of campaign or marketing plan your business has run in the last few years (and certainly in future), digital channels may be playing an increasing role.  They make your audience easier to reach, providing instant delivery and the chance for rapid response.  Any offer or update you deliver digitally also allows easy sharing over social media and possibly best of all, digital marketing channels are so easy to measure.  Digital can now stand shoulder to shoulder with traditional marketing channels in the majority of businesses. The various types of digital marketing channels all hold different strengths that will make some more important for your own business to focus on.  The mix you select depends on your own goals for your online marketing plan, the type of message you hope to deliver, and of course the audience you hope to reach.  Let’s start with a quick look at some popular uses of different channels. Digital Channels – The Usual Suspects Email – For lengthier announcements like new product launches, monthly newsletters, email is often the channel of choice SMS – Great for bite size offers and updates.  Often includes a prompt or code to redeem on another channel…

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03 May

#SocialMedia #Political #Revolution – The Public Sector Magazine [Article]

The Public Sector Magazine, April 2013 Social media is the media of the people and successful politics is of the people too. In this article Conor Lynch, CEO, at SocialMedia.ie, aims to show you the reason why successful political organisations are embracing social media and shares some of their secrets. [hana-code-insert name='The Public Sector Magazine' /]

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29 April

Social Media Training – Special Offer for May

SocialMedia.ie is continuing to train more and more people every day in the basics of social media. That’s why we are launching a multipart, introductory course to Social Media. These days you need to be engaged with social media programs and platforms to stay up to date with the latest tools, technologies and trends especially if you work in business. Choose from one of the three options: Option 1 Option 2 Option 3 May 8th May 8th and 15th May 8th, 15th and 22nd Blogging, Facebook, Twitter, LinkedIn and YouTube. Blogging, Facebook, Twitter, LinkedIn & YouTube in more detail plus Google+, Pinterest, Instagram, Vine, mobile media and online strategy. Blogging, Facebook, Twitter, LinkedIn & YouTube in more detail plus Google+, Pinterest, Instagram, Vine, mobile media and online strategy.
 You will also learn about budget software tools for measurement, monitoring and managing social media like a pro. €55 €95 €145 If you’re interested in this offer then please call us at  +353 (0) 1 906 0006 All classes starts at 6:30pm and finishes at 9pm. The classes will take place at the Digital Depot on Thomas Street, part of the Digital Hub.  

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19 April

Should social media be handled by a young tech-savvy intern? [Article]

Irish Independent, 11th April 2013 In the on-going debate about hiring an intern to handle your social media presence, a panel of social media and digital marketing experts, including our very own Conor Lynch, CEO, at SocialMedia.ie, spoke with Katie Roche, of the Irish Independent about the pitfalls, benefits and options available when it comes to managing a company’s online presence. Conor highlights the necessity to have a digital marketing strategy that ties to a business strategy with careful controls in place. He also promotes a working environment where “digital native” juniors can bring their senior colleagues up-to-speed with regard to the latest online tactics or trends. [hana-code-insert name='Irish Independent Article' /]

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11 April

Social media facts #1 – Vine Video

This is the first in our series of Social Media fact videos that we’re going to release once every 2 weeks. We hope you enjoy! [hana-code-insert name='Vine Facts 1' /]

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