08 November

Engaging Nonprofit Volunteers through Social Media

Volunteer Ireland are hosting the National Volunteer Management Conference today so naturally our interest spiked when they asked a member of our team to give a workshop on engaging volunteers through social media. We jumped at the chance, as here at connector360 we have a special place in our heart for nonprofit organizations and the great work they do. Our whiz kid project manager Sarah was chosen for the task due to her background working with The Irish Cancer Society. She got the head down and immersed herself in research on how nonprofits use social channels successfully. What did she find? They are pretty darn good at it! She packaged up her findings into a lovely presentation which you can find on Slideshare below: [hana-code-insert name='Engaging Nonprofit Volunteers Through Social Media' /] ; Engaging Volunteers through use of Social Media from Connector360 Some of the major insights she uncovered was the volunteers today are young, they’re generous and they are your online influencers. They share, share and keep on sharing the good work of the organizations they are involved with. So, connector360 is sending a call out to all young people out there to get involved with a charity that…

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08 May

Communities gang up to love their brands

As we showed you yesterday, clued in consumers have formed communities online. They tell each other about what they want from life, what they have, what they need and what their favourite goods and services are.  Seth Godin calls these communities “Tribes” and you can learn a lot by interacting with your tribes. Idea-mining your customers Working with customer communities involves more than just support and troubleshooting.  You can also use them to mine for potential ideas and innovations.  Large companies done this to great effect. Some examples are Dell’s Ideastorm initiative, My Starbucks Idea forum, and of course Microsoft’s ‘I’m a PC and I designed Windows 7’ campaign that lifted them from post-Vista blues.  They admitted that consumers hated their last product, that they needed to take advice from users more and made it their launch campaign to great effect! Strategy formation Listening to your communities can help you switch your marketing focus from ‘push’ to ‘ pull’. I.e. in future your brand won’t push itself onto potential customers, instead you’ll be there to help customers when they are ready, pulling them in. Listen to the problems they have, what they expect from you and how they use your…

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28 November

News Mashup – Monday 28th November 2011

              Christmas Party Our sister brand Connector has joined forces with the European Young Professionals (EYP) to bring you another great opportunity to make new connections in Dublin. This free event takes place on Thursday the 8th of December at 7pm in Lillies Bordello. For more information click here and if you would like to attend put your name on the list via our Facebook page.

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14 November

News Mashup – Monday 14th November 2011

Connector and EYP Christmas Party and competition Our sister brand Connector has joined forces with the European Young Professionals (EYP) to bring you another great opportunity to make new connections in Dublin.  This free event takes place on Thursday the 8th of December at 7pm in Lillies Bordello.  For more information click here and if you would like to attend put your name on the list via our Facebook page. We are running a competition in conjunction with the Tribes Christmas Party. All you have to do is upload a photo with yourself and your favourite connection. The winner will receive a gift bag worth €100. You can read the Terms & Conditions and enter the competition here.

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Connector and EYP Tribes Christmas Party

Our sister brand Connector have teamed up with European Young Professionals (EYP) to bring you another great opportunity to make new connections in Dublin. You will have the opportunity to make connections from tribes of the worlds of Arts, Music, Fashion, Sports, Film and Technology. Some food and drink will be provided by our sponsors and the entertainment will provided by a resident DJ.

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14 October

SocialMedia.ie Tribes Challenge 2011

  SocialMedia.ie is a specialist social media agency based in Dublin. Our sister website connector.TV is a blogger network that features news and stories about interesting people, communities and events around Ireland. Socialmedia.ie specialises in B2B whereas connector.TV concentrates on B2C. SocialMedia.ie has created SocialMedia.ie Tribes. Tribes are known as communities, groups or clubs with a shared passion or situation. According to mythical legend, there were many tribes inhabiting Ireland hundreds of years BC such as Fomhóire, Tuatha De Danann and the Nemedians. Every country has their own tribes and each has their own unique appearance and customs. In popular culture, the term Tribes was promoted by Seth Godin who has stated that ‘Tribes are groups of people connected to one another, connected to an idea’. These groups of people are connecting online and offline all around the world. From the surfers in Lahinch to the Leinster rugby fans to the hurling fanatics in Kilkenny, the Tribes in Ireland today come in all shapes and sizes. On the connector.TV blog we bring all these tribes together from Dublin to Cork to Belfast to London. We have people writing about subject areas they like such as arts & culture, film, fashion,…

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