08 November

Engaging Nonprofit Volunteers through Social Media

Volunteer Ireland are hosting the National Volunteer Management Conference today so naturally our interest spiked when they asked a member of our team to give a workshop on engaging volunteers through social media. We jumped at the chance, as here at connector360 we have a special place in our heart for nonprofit organizations and the great work they do. Our whiz kid project manager Sarah was chosen for the task due to her background working with The Irish Cancer Society. She got the head down and immersed herself in research on how nonprofits use social channels successfully. What did she find? They are pretty darn good at it! She packaged up her findings into a lovely presentation which you can find on Slideshare below: [hana-code-insert name='Engaging Nonprofit Volunteers Through Social Media' /] ; Engaging Volunteers through use of Social Media from Connector360 Some of the major insights she uncovered was the volunteers today are young, they’re generous and they are your online influencers. They share, share and keep on sharing the good work of the organizations they are involved with. So, connector360 is sending a call out to all young people out there to get involved with a charity that…

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06 June

Match Metrics To Your Strategy – A Focus On Facebook

We have looked at the main success factors in great digital marketing last week, so today we’re going to laser in on one of the social media giants: Facebook. Besides your own website, Facebook is arguably your online shopfront.  With this in mind, using Facebook to build customer satisfaction is key but monitoring your performance is just as vital.   Facebook – Made to Measure Okay, so you have built up a healthy following and you feel you are engaging your fans well.  Regular updates and the odd cat meme?  Excellent, but remember that every aspect of your Facebook interaction with fans can be measured to hone your efforts further.   One point to note however, is to link these metrics with your Facebook strategy. The basic (and the most popular) metrics to note are fan count, likes & comments.  As these grow, they provide many a marketer with a warm and fuzzy feeling of success!  Simply speaking, a rise here is a positive step but if not allied to your objectives they mean surprisingly little. Measure Against Your Goals – An Example A brief example that this humble writer can recount was from time spent working with a local visual…

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21 May

Under The Hood – The 6 Key Parts Of Your Digital Marketing Engine

Today we will look at what separates an old, run down marketing strategy from the sleek, supercharged digital engine that drives a clued-in company.  Let’s pop the hood and see what makes souped-up digital marketing tick! 1. Create Useful and Shareable Content The web is chock full of companies and brands advertising their wares. Being heard in the digital space with just an advert or sales pitch is a sure fire way of being lost in the ether.  To attract the new and empowered online customer you will need to grab their attention and make them come to you. How? Create content that is relevant and useful to your customer base.   This will encourage them to return to your site again and again and improve customer perception of your brand.  This can be hugely effective and cost efficient way of increasing leads and sales opportunities. 2. Build Your Community & Fanbase Now you have a strong and active web presence. To borrow a classic movie quote “If you build it, they will come”?  Not necessarily!  Ensure you get your message heard, if people are sharing your content, find out where and how.  Encourage these behaviours further amongst your customer base. Common examples…

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29 April

Social Media Training – Special Offer for May

SocialMedia.ie is continuing to train more and more people every day in the basics of social media. That’s why we are launching a multipart, introductory course to Social Media. These days you need to be engaged with social media programs and platforms to stay up to date with the latest tools, technologies and trends especially if you work in business. Choose from one of the three options: Option 1 Option 2 Option 3 May 8th May 8th and 15th May 8th, 15th and 22nd Blogging, Facebook, Twitter, LinkedIn and YouTube. Blogging, Facebook, Twitter, LinkedIn & YouTube in more detail plus Google+, Pinterest, Instagram, Vine, mobile media and online strategy. Blogging, Facebook, Twitter, LinkedIn & YouTube in more detail plus Google+, Pinterest, Instagram, Vine, mobile media and online strategy.
 You will also learn about budget software tools for measurement, monitoring and managing social media like a pro. €55 €95 €145 If you’re interested in this offer then please call us at  +353 (0) 1 906 0006 All classes starts at 6:30pm and finishes at 9pm. The classes will take place at the Digital Depot on Thomas Street, part of the Digital Hub.  

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23 April

Irish Political Parties – Social Media Analysis #BOTB

Continuing our SocialMedia.ie ‘Battle of the Brands’ social media analysis series, this week we’re looking at the Irish Political Parties. We’ve analysed their data and their communication styles, seeing if we could spot trends, patterns or differences. Have a read below to see what our data analysts found out. What we discovered Fine Gael and Labour use Facebook as a promotional tool for the party, often posting press material relating to the party and Ireland’s economy Fine Gael and Labour often get negative comments on posts, which they ignore Fianna Fail and Sinn Fein use Facebook to comment negatively on the current state of the country/government Sinn Fein is the clear winner in terms of engagement Sinn Fein is the only party to mention the death of Margaret Thatcher, which strikes a chord with their fans Key Insights A lot of people are unhappy with the current political and economic situation in Ireland. They know we’re in trouble and they are wondering what our leaders are doing about it. This is further reinforced by the media, with the news and newspapers frequently telling us about all the problems that the country currently faces. This is why the least effective accounts are those that project a…

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19 April

Should social media be handled by a young tech-savvy intern? [Article]

Irish Independent, 11th April 2013 In the on-going debate about hiring an intern to handle your social media presence, a panel of social media and digital marketing experts, including our very own Conor Lynch, CEO, at SocialMedia.ie, spoke with Katie Roche, of the Irish Independent about the pitfalls, benefits and options available when it comes to managing a company’s online presence. Conor highlights the necessity to have a digital marketing strategy that ties to a business strategy with careful controls in place. He also promotes a working environment where “digital native” juniors can bring their senior colleagues up-to-speed with regard to the latest online tactics or trends. [hana-code-insert name='Irish Independent Article' /]

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05 April

Three-Week Social Media for Business Masterclass for only €99

For those that don’t know their Facetube from their Twitsbook, the new world can feel a bit #EpicFail. But the online world is where the party’s at so allow SocialMedia.ie to update your social and business status for €99 (at €295 value), with a three-week social media masterclass. What you’ll get Get tips on perfecting the art of blogging, digital video, maximising the impact of your online content, and much more. You’ll also get access to the SocialMedia.ie’s ’10 “Step Strategy Model” to help you plan, create, and measure strategies. The fun and interactive workshops will help you interact with online communities and use real-life examples to help you learn. Don’t let your skills get stuck in the dark ages — today’s deal is your click-through to another blogosphere. Click the following link to take advantage of this fantastic offer. http://www.livingsocial.com/ireland/cities/68-south-dublin/deals/647918-three-week-social-media-masterclass

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03 April

SocialMedia.ie – Social Media Masterclass – 25th April 2013

Everyone knows that these days you need to constantly up-skill yourself in social media programs and platforms. SocialMedia.ie continues to train people every day in the basics of social media, so you can stay up to date with the latest technologies and trends. The next Social Media Masterclass will take place in the Digital Hub on Thursday 25th April from 9:30am to 5:30pm. At the end of the course you will be able to set up and manage social media accounts. You’ll be comfortable with Blogging, Tweeting, Facebook and Youtube. You’ll also understand the basics of social media strategy. You can book your seat online here. For further information, please get in touch with us by Phone: +353 (01) 906 0006 or Email: team@socialmedia.ie Follow us on Twitter @SocialMedia_ie     

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14 January

Social Media Advertising Options on Twitter

Advertising your organisation has always been essential in business. Through the various social media outlets this can achieved and managed very easily and with little effect to your bottom line. Over the next few weeks I will be exploring the various methods available to you and your business; looking into the finer details and explaining the nitty gritty bits. This week we’ll be starting with Twitter, so let’s dive right in. Twitter – Direct Advertising (1) Twitter Promoted Tweets These are tweets, paid for by advertisers, that appear at the top of twitter search results or members’ timelines when he/she logs in. They look like regular tweets with a “Promoted” label and are relatively unobtrusive. They have the advantage of  reaching consumers who might not necessarily follow the brand being promoted. Promoted Tweets are quite cost effective as they operate on a cost per engagement (CPE) basis. This means that the advertiser doesn’t pay unless someone replies, retweets, favourites, or clicks on it. (2) Twitter Promoted Trends These are trending topic links that appear on the Twitter home page and reflect what Twitter considers to be the most popular, real-time conversations on Twitter. Advertisers pay a flat fee to promote…

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26 November

D.I.T and NUI Maynooth students use BOSS Metrics social media analytics tool

At D.I.T. Aungiers Street, Dublin and NUI Maynooth, Kildare; 2nd Year Marketing Degree students and final year Business and Management Degree students have had the opportunity to gain practical experience working with 20 Irish Companies on Social Media projects. Student teams have recruited business owners that have permitted them to manage their social media accounts, monitor and measure social media performance using analytics tools and provide recommendations for the business owners going forward in their digital marketing plans. The team are being trained and guided by Industry professional Conor lynch; founder of socialmedia.ie and BOSSMetrics.com. Conor’s team recently developed their own analytics software (BOSS Metrics) that he provided open access to for participating students.  The use of tools and the knowledge gained from class gives students a hands-on understanding of social media strategies and techniques to be used by both individuals and businesses. Here is what some of the NUI Maynooth students had to say about their projects so far: “Our team found BOSS Metrics analytics tool very convenient to be able to measure all social media platforms in one place. BOSS Metrics has a very clean and bright interface with colour coding that really helps when navigating. It’s very useful to be assisted with goals…

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