Browsing all articles tagged with socialmedia.ie
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Posted May 13, 2012 in Blog, Uncategorized by patrickbrowne

Social Media Tweets of the Week – 12th May 2012

Welcome to this weeks Tweets of the Week from @socialmedia_ie. It has been a busy week for David and Cian. They have been out presenting at the Digital Skills academy and at the Burlington Hotel. This week has also seen a lot of exciting developments for Bossmetrics. Our software has reached the final of the Irish Software Association Investor Forum. If you are interested in mastering Facebook then check out this post from Cian on mastering Edgerank. Also there are some great tips on Socia Media Reports in Google Analytics.

To get great Social Media news as it happens, be sure to follow @socialmedia_ie.

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Posted May 10, 2012 in Blogging by patrickbrowne

Social Media Tweets of the Week – 6th May 2012

Welcome to this weeks Tweets of the Week from @socialmedia_ie. This has been a great week for Bossmetrics. Our new Marketing software has been shortlisted for a pitching competition by the Irish Software Association.  If you are interested in WordPress be sure to check out the Twitter page #wordpress for great tips and plugins. Also a big Congrats to the students from #mn319 who presented their #eMarketing projects during the week.

 

To get great Social Media news as it happens, be sure to follow @socialmedia_ie.

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Posted May 9, 2012 in Blog, Facebook, Social Media by ciancorbett

Mastering Facebook means Mastering Edgerank!

I’ve spent the past year lecturing in Social Media in The Digital Marketing Institute and providing training to corporate clients and the same question crops up time and again:

“How do I improve my Facebook marketing?”

When I enquire what exactly the hope to achieve many times the real question is “how do I get more impression on Facebook?” The simple answer I provide is “Understand Facebook’s rules before you play the Facebook game”.  And where are the Facebook rules? In the algorithim which decides what appears in peoples newsfeeds, more commonly known as Edgerank.

Facebook's Edgerank

Facebook’s Edgerank algorithim decides what appears in a Facebook users newsfeed. Why does such an algorithim exist? Well Facebook wants you to continuously use Facebook so they want your newsfeed to be full of content that appeals to you. They judge what appeals to you by taking into consideration:

1)   Time: The time decay between the time they post and when they’re online. Facebook wants to give you recent content not something that happened last week!

2)   Weight: How much effort did they put into their post e.g. A picture or a video is weighted more heavily than a status update or link.

3)   Affinity: The amount of times you’ve interacted with a person or a Brand

Cast your mind back to your own Newsfeed, does this sound familiar? It really made sense to me when I presumed a friend of mine was very quiet on Facebook but when I went to his page there was a lot of content there. And it made sense:

1) He’s now living in LA (so he’s posting at times when I’m not online)

2) He usually only posts status updates (so the weighting is quite low)

3) I haven’t commented or liked any of his content in a long while (so the affinity between us is very low).

The Edgerank between us was very low which was quickly remedied by commenting on and liking his content. Low and behold, he was suddenly back in my Newsfeed!

Similarly, this algorithm decides what business page content is shown in a newsfeed also.

In July 2012 Comscore released a whitepaper called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing” (a must-read for any Social Media Marketer). This insightful report revealed that users were 218% more likely to consume branded content in their newsfeeds than the brand page itself. Makes sense really: if I become a fan of Carlsberg on Facebook I’m not going to be sitting at home wondering how Carlsberg is doing and go visit their page. It’s up to Carlsberg to make it into my newsfeed to communicate with me. By posting at the right time, with the right content (weight) and enticing me to like or comment on their posts (affinity) their Edegrank will be higher ensuring a place in my Newsfeed.

Comscore's The Power of Like

So what practical tips could I give readers looking to master Edgerank?

1)   Use EdgerankChecker.com to see what your current Edgerank is. The free Edgerankchecker account will tell you what your business page’s Edgerank is and the days of the week when your Edgerank is highest and lowest. The pro account will rate multiple pages and give you access to expert white papers on how to improve your Facebook Marketing.

Edgerankchecker.com

2)   Do your Facebook marketing in Facebook. Despite the convenience of tools such as Hootsuite and Buffer App for scheduling Facebook messaging, using external tools lowers your Facebook Edgerank. Essentially, what you gain in convenience you lose in Newsfeed exposure.

3)   Post photographs and videos with your statuses. Edgerank’s weighting system dictates that content with photographs, videos will appear in more newsfeeds than status updates alone.

4)   Aim for a reaction to increase Affinity: With every item you post on Social Media the aim should be to start a conversation. If it’s a picture you’re posting then it should be accompanied with an engaging question: “What do you guys think of our new Facebook App?” as opposed to “Here’s our new Facebook App” which does not really give an opportunity to reply.

By following these tips, marketers will find:

  • Their content will appear in more fan’s newsfeeds, earning more impressions
  • Their fans will become more engaged
  • The number of fans will begin to increase as friends of fans are exposed to their content.

 

At SocialMedia.ie we provide the most practical Digital and Social Media training techniques. If you would to attend one of our training sessions you can find more details here.

If you would like a new tool that helps you improve your Digital and Social Media marketing check out our new tool BossMetrics now!

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Posted April 30, 2012 in Blog, Uncategorized by patrickbrowne

Social Media Tweets of the Week – 29th April 2012

Welcome to this weeks Tweets of the Week from @socialmedia_ie.  Be sure to check out the Infographic on tracking the success of B2B Marketing by Ruta Danyte here. If you’re into advertising, Google offer some great tips on Adwords here. Social media-as-promotion is discussed in this article which offers a contemporary take on the 4 P’s of Marketing. Lastly make sure to sign up for Dublin Beta where you will also have a chance to see BOSS metrics in action. Read more »

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Posted April 29, 2012 in Blog, Business, Events, Social Media by davidmcweeney

BOSS Metrics to demo at Dublin Beta

We’re delighted to announce that we will be demoing our new digital marketing analytics tool BOSS Metrics tonight at Dublin Beta.

Dublin Beta is a quarterly get-together for founders, hackers, students, investors, designers, visionaries, media professionals, and more.

We’re looking forward to showcasing our interactive demo and hope to see you there. To register to attend Dublin Beta, click here.

Sign up for a free trial of BOSS Metrics by clicking here

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Posted April 23, 2012 in Blog, Social Media by patrickbrowne

Social Media Tweets of the week – 22nd April 2012

Welcome to this weeks Tweets of the Week from @socialmedia_ie. This week we have been busy launching our new software, BOSSmetrics. Its a smarter way to improve your digital marketing by bringing all your digital and social data into one dashboard. With metrics in mind we also brought you 4 great reasons why website tracking is so essential for SEO and some Fortune 500 Social Media stats. Lastly if you are interested in Social Media and Blogging then why not check out our great Groupon deal here. You have until tonight to purchase at this greatly reduced price.

Read more »

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Posted April 16, 2012 in Blog, Uncategorized by patrickbrowne

Social Media Tweets of the week – 15th April 2012

Tweets of the week, from @socialmedia_ie, are now back to being published on Mondays. This week we bring you great tips from the world of Social Media. If you are interested in advertising and Social Networks such as Facebook make sure to check out the special report from Cotton Delo. Facebook and Microsoft bring you the project “A year in the Like”, a nifty little add on that visualises your Like history. Make sure to check out the next helping of Social Media Stats from the social SKINNY and if you want to understand how Oprah is using Social TV, follow the link to see how she has taken the use of Social Media to the next level.

Read more »

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Posted April 6, 2012 in Blog by patrickbrowne

Tweets of the Week – 3rd April 2012

Welcome to this weeks Tweets of the Week from @socialmedia_ie. This week we bring you tips on Security for small businesses and how to utilize LinkedIn for your business. We also brought you the 7 day SEO diet which gives great details on how to fast-track optimizing your website. If you want to check out your activity online make sure to follow the link to WhatAboutMe?, which gives a graphical representation of your digital life. Also if you’re interested in everything visual then follow the 10 B2B strategies utilizing Pinterest, a social photo sharing network.

Read more »

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Posted April 3, 2012 in Testimonials by davidmcweeney

Angela Halpin, Angelahalpin.com

“Social Media Masterclass provided a very useful insight into the benefits of Social Media.
This masterclass has opened my eyes up into all the different avenues I can go down to promote my business, it was both, informative and well presented. I particularly found the training in Facebook, linkedin & twitter, very useful.
The team were both Friendly and professional. This course is very worthwhile, and I would highly recommend it!”

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Posted March 28, 2012 in Blog, Uncategorized by patrickbrowne

Tweets of the Week – 27th March 2012

Another week of great social media tips and information from @socialmedia.ie. This week we brought you case studies from the 2011 Irish Social Media Awards. Make sure to check out companies that are effectively using Google+ and pick up some tips for your Facebook Timeline Business Page here. Also make sure to check out the witty new video from the Dollar Shave Club featuring a great concept for selling razors.

Read more »

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  • ~ Brendan Flynn, Owner The Church Bar & Restaurant

    "Conor and the team at Connector were an essential resource in the strategic planning and initial implementation of our social media marketing for the Church Bar & Restaurant"

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