18 July

5 Top Tips for Super Social Customer Service

Great customer service is the key to keeping everybody happy but in our changing world where customers are increasingly online, gone are the days of in store help desks, telephone helplines and even email assistance. Customers want their customer service online on social media and wise businesses know that wherever your customers go, you should follow. Enter social customer service. Social customer service means transferring your customer help desk from your store to your social media profiles. A recent report by Accent Marketing revealed some staggering facts about social customer service – that nearly a third of customers use Facebook to contact a customer service representative, that half of those people believe Facebook is the fastest way to solve customer service issues and that nearly half of those expect to have their comment or query answered within an hour. With statistics like that, any business that does not consider social media a customer service tool should be changing their tune and getting on board with social customer service – fast. But how do you do that?

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15 July

6 Steps to Successful Digital Listening

In today’s world, the customer is king and just like traditional kings, the customer will tell you exactly what they want, so you better listen. To listen, you have to find out what your customers are saying, and in today’s hyper-connected world, customers are talking online. But how do we listen to them online? Through digital listening. Digital listening means locating and analysing what is being said about a company, brand or individual on the internet. The listening can and should take place across many channels – as many as your customers are located on – to get a full, balanced report of how people view your company, brand or product. Getting started with digital listening can be intimidating. Venturing on to the internet unprepared and finding that there’s a whole conversation going on that you weren’t involved in until now can shock even a veteran marketer. So, where do you start?

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07 July

5 tips for running a successful blog

Business blogs are always started with the best intentions, but somewhere along the way, the posts become scarce and eventually dry up altogether. The Daily Business Post asked Conor Lynch, CEO of SocialMedia.ie for his tips to create a great business blog that will attract readers and turned them into customers. 1. Choose a simple, responsive theme Creating a business blog, you should bear in mind that not everyone will be looking at it from their laptop or PC — which means you’ll need to choose a theme that is digitally responsive and displays perfectly on mobile, tablets, laptops and desktops, Lynch said. “Design is one of the most important factors for your blog. It has to have a user-friendly navigation and be visually appealing,” he said. Your main goal is to communicate with potential customers — so keep it simple, accessible, interactive and shareable. 2. Integrate your blog with social media It’s absolutely crucial to connect your blog with your main social network pages, Lynch said. You can do this easily using plugins or widgets which you can set up to post to your pages automatically as soon as a new post is published, minimising the amount of time you need to…

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23 June

SocialMedia.ie Digital, Social & Mobile Training

Since 2010, SocialMedia.ie offers group training and 1-1 consultative training sessions online and offline. We have trained more than 3,000 professionals in Digital, Mobile & Social Marketing. We are pleased to introduce to you our training portfolio to have an overview of the masterclasses we deliver. SocialMedia.ie Digital, Social & Mobile Training  Don’t hesitate to contact us and tell us how we can help you. Follow us on @socialmedia.ie

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26 May

Dos & Don’ts of Social Media

You want to use Social Media for your business? As we are very generous, we are sharing some Dos & Don’ts for your Social Media strategy on different networks. For more infographics like this, follow us on @socialmedia_ie

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15 May

Trendy New York restaurant serves up tasty Instagram menus #ComodoMenu

We all love to take photos, with our friends, with our houses, with our favourite places, with flowers, animal, drinks but most of all, we like to take photos with our food. Because we need to communicate with each other and because we like to share things, some smart guys decided to develop Instagram. We all know the photo-sharing app and we like it. But a man still has to eat and Instagram can’t help you find food, right? What would you say if I told you that you can go into a restaurant and you can use your smartphone to decide what you want to have from the menu? A couple from New York decided to make their dream come true and they opened a cozy restaurant in the Big Apple. They wanted to ease their clients’ lives when they have to decide what they want to have from the menu. Besides this, the owners wanted to be different. Mission accomplished. Comodo Restaurant from New York came up with a new and great idea – to use Instagram to make their restaurant menu. You can sit at the table and search through The Instagram Menu by using the #ComodoMenu…

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12 May

connector360 Instagram Plan #Instaplan

So you want to use Instagram for business but don’t have a plan? Well as we are so generous, we are sharing our little sister connector360 Instagram research and plan aka our #Instaplan! We would like to present our planning for our new Instagram account. It shows marketing, art, music, entertainment and a bit of our lives into the office. We do everything thinking of you, clients, friends and Partners. We hope our content is engaging images, reviews, tips, tools and trends. Follow us @connector360 and get to know more about this Irish based  family called connector360. #Instaplan – Instagram Plan for Marketing Agency connector360 from Connector360

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12 May

2014 Social Media Awards – Sony Mobile campaign nomination

As featured on connector360, our little sister website. We are delighted to have been shortlisted for an experimental marketing award at the 2014 Social Media Awards. Our work with Instagram for Sony Mobile at the St. Patrick’s Day festival will hopefully will pick up an award in June! Please see all nominations on Social Media Awards For more stories follow us on @connector360

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31 March

Happy Mother’s day to all mums from connector360!

Our Mums are wonderful and next Sunday will be a special occasion to show them our affection – we hope all our readers have been making their plans to look after their mothers this Sunday! If not, you still have a few days to buy a gift and even win tickets for a Garth Brooks concert for herby participating to a fantastic competition we helped organised for our new partner EuroGiant! Click here to enter the competition Think about your mum, tell us how lovely she is and get people to vote for her! Happy Mother’s Day!

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04 March

UCD ‘Images of Research from Ireland’ benefits from connector360 social media expertise

It is with great delight that we invite you to visit ‘Images of Research from Ireland’, a photography exhibition organised by University College Dublin. Hosted at the European Commission offices on Dawson Street, Dublin 2, this 2-week long exhibition launched this Monday, and will run until Friday, March 7th. The exhibition presents a creative collection of innovative and imaginative images from the UCD Images of Research Collection. It aims to engage the public in the research undertaken at UCD, and highlights the depth and range of the research taking place at the University. “Images of Research” is a competition open to university students, research technicians and the staff of UCD’s affiliated teaching hospitals. Since its launch in 2006, there have been over 1650 entries. Each year 12 images are shortlisted by a jury composed of UCD staff and external judges. This exhibition features the winning selections, displaying the best visual portrayals of research across Science, Engineering, Humanities, Business and the Arts. Our sister agency connector360 are supporting the event and promoting it across various social media channels. This free exhibition is open to the public, Monday to Friday, between 9am – 5pm. For more details and updates, follow UCD Research…

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