October 20, 2011 in Awards, Blog, Blogging, eCommerce, Events, mobile, Social Media, Software, Tools & Techniques, Web Development by johncoleman

Conor Lynch acts as a judge for The Appy Irish Application Awards

Conor Lynch from socialmedia.ie has recently been judging apps for the 2011 Appy Awards. Conor has been wading through the many applicants trying to decide who is a worthy winner.

This event is designed to honour the best and brightest in Ireland, in the development of applications for smartphones, tablets and social media platforms.  This year’s Appys were launched on September 12^th and the award ceremony will take place in the Mansion House, Dublin 2 at 6.30pm on November the 3rd, 2011.

To find out more about this great awards ceremony click here.

July 26, 2011 in Blog, eCommerce, Facebook, Social Commerce, Tools & Techniques by Team Connector

Connector Events trials OWJO social commerce store

OWJO is an e-commerce service, a portable online store enabling people sell on any platform, such as Facebook, or any other website.

It has been in development by designer David Johnston since 2006, with €1.5m invested into the company. The unique thing about OWJO is that it allows customers to buy on Facebook without redirecting them away from fanpages and websites during the sale. Also OWJO allows people to pay with  debit card (Laser) as well as with credit card (Visa, Mastercard, etc). The service only earns money when sales are made and it has a competitive sales commission of 7pc.

As a result, OWJO has received a large variety of adopters. Irish sports store Elverys use it to sell on social networks. The radio station Phantom FM uses it too. The service was also used to sell unseen Thin Lizzy artwork from the creator’s Facebook account.

Here is an example of our OWJO store installed into our WordPress website to promote a Connector event. The same platform was also used on our Facebook page.

Here is the link for our OWJO shop on Facebook https://www.facebook.com/conne​ctor.tv?sk=app_112224982135009

December 14, 2010 in Blog, Business, eCommerce, Social Commerce, Social Media by David Dungan

Drive Sales on Facebook with Social Commerce

Many Irish companies are active across social media in one way or another, primarily on Facebook. But what is the next step for these companies in order to turn Facebook fans into customers?

Social Commerce is the next logical step in the process.

Most Facebook users do not like to navigate away from the site when using so although they are willing to ‘Like’ a company’s page they are often unwilling to visit their website to make a purchase. Also as far as younger Internet users are concerned Facebook IS the Internet, and they will seldom navigate away from the site while online.

With Social Commerce it is possible to sell directly on Facebook without trying to pull users away from they’re recreational Internet use. There are dozens of  Facebook Apps to help you to set up a Facebook storefront and allow transactions through your existing eCommerce system or through PayPal. There are less that allow you to accept transactions by credit card and publish your store across multiple platforms including Facebook, MySpace and your website or blog. Read more »