02 May

Online + Offline = Bottom Line for Institute of Directors

Conor Lynch presented to an audience of Irish business directors for IOD Ireland last week about how Online + Offline = Bottom Line.  His short presentation focuses on the opportunities available using social media and digital listening. Please get in touch if you would like Conor or one of our team to come and talk at your business event. Conor Lynch talks about ‘Online + Offline = Bottom Line’ at Irish Institute of Directors from Connector360

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11 April

Digital Trends Seminar Launching at 6:30 today

Our Quarterly Digital Trends Seminar is launching today at 6:30pm. Come spend an evening learning about top trends like Digital Marketing Analytics, Digital Video, Device Proliferation, sCommerce and much more. This seminar will be available online via Livestream. If you’d like to watch our seminar online, then visit our Twitter account, we’ll tweet the link to the stream at 6:20pm. Click here to visit our Twitter account so you can join!  

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08 April

Free SocialMedia.ie Quarterly Digital Trends Seminar

If you ever wanted to know how your consumers will behave in the future you can’t miss the Quarterly Digital Trends Seminar, organised by SocialMedia.ie which will let you know all the latest top trends in digital, social and mobile marketing. Come spend an evening learning about top trends like Digital Marketing Analytics, Digital Video, Device Proliferation, sCommerce and much more. The SocialMedia.ie Quarterly Digital Trends Seminar is available online and offline.   What: SocialMedia.ie Quarterly Digital Trends Seminar Where: Digital Exchange, Crane Street, Dublin 8, Ireland When: Thursday, 11th April, at 6:30pm How to Apply: apply here.  

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28 March

The top responsive blogs

Having a blog is more important now than ever. It’s the stage from which you broadcast your message, whatever it may be. With more and more users going mobile, your blog could be losing you business, even before they read it. If your blog isn’t readable on a mobile device, then mobile visitors will leave straight way, losing you potential readers, readers that could become potential sales. Why alienate part of your audience before they even get inside the door? The solution. Go responsive! It guarantees that your blog is usable, no matter what the device. For inspiration, we’ve compiled a list of our favourite responsive blogs, have a read and see why we like them and how you can emulate them.  Tatly A site where you can buy professionally designed temporary tattoos. (visit site) What we like Images are the primary focus, draw attention to what’s important. Easy to navigate and browse the blog Simple, unobstrusive design without a lot of excess clutter. What we’d change Make the logo smaller, if it were smaller the reader could focus more on the content Turn the menu into a dropdown, it’s not the focus for blog visitors Happy Cog Application and website builders, they…

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09 December

Ross’ Top Shares #2 – Creative Use of Mobile

Hi everyone, and welcome to the second in my series of Ross’ Top Shares. Before I start with this weeks blog I would like to thank everyone who shared my last blog and those who gave me feedback, it was greatly appreciated. This week I have decided to look at the power of mobile! Mobile is dramatically altering consumer behaviour, and it is predicted by Gartner that by 2013 mobile phones will overtake PC’s as the most common Web access device worldwide. The trend of consumers favoring mobile internet devices is very strong for us here in Ireland – with monumental growth in smartphone and tablet ownership over the past year. It has been predicted that by the end of the year that 3 in 4 Irish people are expected to have a smart phone, while 2 in 5 will own a tablet device. You can read more about the emergence of mobile here. So mobile is here, and it’s here to stay! So I have picked some examples that show some creative use of mobile, namely through Augmented Reality, QR Codes, RFID and Bluetooth. Augmented Reality and The Muppets! Johnson and Johnson have created a set of adhesive bandages…

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13 November

The secret of Barack Obama’s social media success

By Paulina Wyczawska – As reported in Forbes magazine, the real secret to Obama’s success was taking its intelligence and distributing it through social and mobile channels. They profiled and matched Obama volunteers with potential voters, so that they had a better chance of making a connection with the voter and were more likely to persuade them to vote for Obama. In short, they analyzed, socialized and mobilized their voter base to victory. Obama knew that his “Four more years” message on social media would spread faster and wider, including through the mainstream media, than any staged victory speech could. As one Obama insider said:  “The community around the Obama campaign became more intelligent over time by constantly testing and sharing what worked.”

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