23 June

SocialMedia.ie Digital, Social & Mobile Training

Since 2010, SocialMedia.ie offers group training and 1-1 consultative training sessions online and offline. We have trained more than 3,000 professionals in Digital, Mobile & Social Marketing. We are pleased to introduce to you our training portfolio to have an overview of the masterclasses we deliver. SocialMedia.ie Digital, Social & Mobile Training  Don’t hesitate to contact us and tell us how we can help you. Follow us on @socialmedia.ie

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12 May

connector360 Instagram Plan #Instaplan

So you want to use Instagram for business but don’t have a plan? Well as we are so generous, we are sharing our little sister connector360 Instagram research and plan aka our #Instaplan! We would like to present our planning for our new Instagram account. It shows marketing, art, music, entertainment and a bit of our lives into the office. We do everything thinking of you, clients, friends and Partners. We hope our content is engaging images, reviews, tips, tools and trends. Follow us @connector360 and get to know more about this Irish based  family called connector360. #Instaplan – Instagram Plan for Marketing Agency connector360 from Connector360

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12 May

2014 Social Media Awards – Sony Mobile campaign nomination

As featured on connector360, our little sister website. We are delighted to have been shortlisted for an experimental marketing award at the 2014 Social Media Awards. Our work with Instagram for Sony Mobile at the St. Patrick’s Day festival will hopefully will pick up an award in June! Please see all nominations on Social Media Awards For more stories follow us on @connector360

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22 May

Installing The Digital Marketing Cog Into Your Business Engine

Think of your business as an engine (a finely tuned one, no doubt)! If you introduce a new part or component into any engine, it will affect how the rest of the system performs. This principle is certainly true when looking at the explosive growth of digital marketing and its integration into your marketing and business functions. Let’s look at your business holistically and ensure that any digital integration assists and augments your existing business engine – a new part installed to increase performance!   Digital VS Traditional Marketing – No Need To Argue Your business now has access to an already massive and ever growing digital marketing toolkit – a huge array of methods to interact with, understand and sell to customers online. Pulling back the curtain into this world means that you can dispense with traditional methods in future and bask in the warm success web based marketing offers? Not quite! Traditional methods should rather be combined with and enhanced by digital options rather than being dispensed with. These methods have not been made obsolete by any means. Depending on the size of your business, the old reliables of TV, radio and print advertising can still be highly effective…

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03 May

#SocialMedia #Political #Revolution – The Public Sector Magazine [Article]

The Public Sector Magazine, April 2013 Social media is the media of the people and successful politics is of the people too. In this article Conor Lynch, CEO, at SocialMedia.ie, aims to show you the reason why successful political organisations are embracing social media and shares some of their secrets. [hana-code-insert name='The Public Sector Magazine' /]

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22 April

#dubstarts #digital #social #mobile #careers

SocialMedia.ie is delighted to be at the Dubstart event on Tuesday 23rd April in the Button Factory where we have some vacancies available. We want to help the best graduates create fantastic careers in the exciting digital data and analytics market. We have big plans and hope you do too.  We are seeking talented recruits for these roles below: Digital Marketing Analytics Intern / Contractor – Do you like numbers? Digital Content Manager – Do you enjoy telling stories? Business Development – Do you like making money? The company founders are digital veterans Conor Lynch and Barry O’Sullivan. We offer full training and benefits, have a client base so if you want to join our winning team, please come and talk to our team or go to socialmedia.ie/careers SocialMedia.ie is based in the Digital Hub and specialise in digital, social and mobile analytics software and services. Our investors include Enterprise Ireland and NDRC LaunchPad and we are expanding our team after new client wins in Ireland and the UK. Please email your CV and a cover letter to team@socialmedia.ie and we will respond asap.  

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19 April

Trapped in a lift with your competitors and a hot lead, what happens next?

We’ve all heard of the ‘elevator pitch’. It’s the bite size, 10 second pitch that all businesses and brands should have at the ready. It boils down your offering to it’s simplest, stand out terms.  Let’s say you and your competitors are trapped in an elevator for real and a huge potential customer is there and ready to deal. You open your mouth to wow them and then you and your four competitors recite the exact same thing.  This may get you thinking ‘Wait, how exactly ARE we better?’  You’re ready to find your key differentiator… Repeat after me… How to bottle your lightning Complete these simple sentences to see if you can narrow down your differentiator “We offer …….. that other competitors cannot match” “We aid customers that need …. better than anyone else” Maybe that wasn’t so easy?  Don’t worry, you’re not alone in having to think a little deeper to capture that elusive spark of advantage.  In the modern market,  it is increasingly difficult to differentiate yourself clearly on product superiority alone.  Sure, companies like Apple can, but mostly it’s the intangible elements that fit together to make a company the leader, or an also-ran.  In other words, often…

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19 April

Should social media be handled by a young tech-savvy intern? [Article]

Irish Independent, 11th April 2013 In the on-going debate about hiring an intern to handle your social media presence, a panel of social media and digital marketing experts, including our very own Conor Lynch, CEO, at SocialMedia.ie, spoke with Katie Roche, of the Irish Independent about the pitfalls, benefits and options available when it comes to managing a company’s online presence. Conor highlights the necessity to have a digital marketing strategy that ties to a business strategy with careful controls in place. He also promotes a working environment where “digital native” juniors can bring their senior colleagues up-to-speed with regard to the latest online tactics or trends. [hana-code-insert name='Irish Independent Article' /]

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15 April

SocialMedia.ie Whiteboard Masterclass No.1 – Targeting Social Media Influencers.

This is the first in our series of videos explaining Digital Marketing concepts. This week we’re explaining Targeting and Influencers, two of the most important concepts for a focussed marketing strategy. [hana-code-insert name='Whiteboard 1' /]

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08 April

Irish Bank Sector – Social Media Analysis #BOTB

Continuing our ‘Battle of the Brands’ social media analysis, this week we’re looking at the Irish Bank Sector. We’ve compared the biggest Irish banks across Facebook and Twitter. We then analysed their data and highlighted some interesting insights, have a look below to see what we found. Facebook Analysis What we discovered Only 2 banks are actually on Facebook, RaboDirect and Bank Of Ireland while AIB have a GAA site BOI posts about sponsored popular culture like Leinster Rugby & Dragons’ Den Rabo posts financial tips & advice, which engages fans and helps build trust Posting is often inconsistent, a week will frequently pass without content Key Insight For banks, Facebook is an effective channel for creating a human connection with customers. RaboDirect is very adept at creating that connection. Their posts are engaging  and helpful to their members. They don’t push promotions or products, instead they educate their fans in the area of finance, offering tips and tricks. This helps to build trust with their fans. Bank of Ireland uses Facebook to promote what they do, trying to engage with fans via sponsored popular culture. While this is good for brand awareness,  perhaps fans will view them as a…

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