April 23, 2012 in Blog, Social Media by patrickbrowne

Social Media Tweets of the week – 22nd April 2012

Welcome to this weeks Tweets of the Week from @socialmedia_ie. This week we have been busy launching our new software, BOSSmetrics. Its a smarter way to improve your digital marketing by bringing all your digital and social data into one dashboard. With metrics in mind we also brought you 4 great reasons why website tracking is so essential for SEO and some Fortune 500 Social Media stats. Lastly if you are interested in Social Media and Blogging then why not check out our great Groupon deal here. You have until tonight to purchase at this greatly reduced price.

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April 16, 2012 in Blog, Uncategorized by patrickbrowne

Social Media Tweets of the week – 15th April 2012

Tweets of the week, from @socialmedia_ie, are now back to being published on Mondays. This week we bring you great tips from the world of Social Media. If you are interested in advertising and Social Networks such as Facebook make sure to check out the special report from Cotton Delo. Facebook and Microsoft bring you the project “A year in the Like”, a nifty little add on that visualises your Like history. Make sure to check out the next helping of Social Media Stats from the social SKINNY and if you want to understand how Oprah is using Social TV, follow the link to see how she has taken the use of Social Media to the next level.

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April 6, 2012 in Blog by patrickbrowne

Tweets of the Week – 3rd April 2012

Welcome to this weeks Tweets of the Week from @socialmedia_ie. This week we bring you tips on Security for small businesses and how to utilize LinkedIn for your business. We also brought you the 7 day SEO diet which gives great details on how to fast-track optimizing your website. If you want to check out your activity online make sure to follow the link to WhatAboutMe?, which gives a graphical representation of your digital life. Also if you’re interested in everything visual then follow the 10 B2B strategies utilizing Pinterest, a social photo sharing network.

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March 28, 2012 in Blog, Uncategorized by patrickbrowne

Tweets of the Week – 27th March 2012

Another week of great social media tips and information from @socialmedia.ie. This week we brought you case studies from the 2011 Irish Social Media Awards. Make sure to check out companies that are effectively using Google+ and pick up some tips for your Facebook Timeline Business Page here. Also make sure to check out the witty new video from the Dollar Shave Club featuring a great concept for selling razors.

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November 17, 2011 in Blog, Business, irish jobs, Social Media, Software, Tools & Techniques by ciancorbett

SocialMedia.ie complete Technology Transfer research for TSSG

Ireland is rapidly being recognised as a hub of innovation and creativity in the technology sector. This reputation is being built by its thriving university incubation centres who specialise in commercialisation and technology transfer. Recently SocialMedia.ie successfully completed an international feasibility study  to support such a technology transfer project for TSSG,  (Telecommunications Software and Systems Group) an affiliate of Waterford Institute of Technology. The study involved extensive primary research involving candidates in Ireland, UK and US.

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October 6, 2011 in Blog, Blogging, Business, Case Studies, Conferences, Events, Presentations, Social Media by fionapope

Tourism Ireland lead the way in Social Media Activity

Written by Cian Corbett of SocialMedia.ie

Last week at an I.I.A. event hosted by at Populis’ Dublin office the SocialMedia.ie team enjoyed an informative presentation given by Brian Harte of Tourism Ireland. Recently the tourism organisation announced that they had just passed an important milestone of 9 million post impressions. Tourism Ireland’s Social Media activity is now rivaling that of their Web Activity which has earned 11.5 million visits.

Tourists who have consented to exit interviews as their holiday comes to a close have given the reassuring confirmation that they would recommend Ireland to friends and family as a holiday destination. Brian Harte asserted that Social Media Networks are the perfect medium to pass on these recommendations.

Brian Harte attributed Tourism Ireland’s success in Social Media to 5 core principles:

• Make it “Emotivating”: Although achieving viral status is incredibly rare by ensuring content is emotive will increase the chances of moving the viewer to sharing the content.
• Multichannel content: By not limiting the activity to one channel more demographics will view the content increasing the reach
• Open Sourcing: Allow visitors to Ireland contribute photos, videos and stories
• A Social Heart: Ensure there is a mechanic to share the content
• The continuous campaign

Brian noted the change in their marketing strategy as a result of the facilitation of Social Media. The first major change has been from Campaign Model to a continuous “Asset Generation Model”. The campaign model would have been typical of Tourism Boards attracting tourists characterised by a specific set of imagery and tag lines supported by a dedicated website and display ads to attract visits. Instead the company now employ a multi-national set of Facebook page. Each of Ireland core target countries have dedicated Facebook page which can appeal to those specific cultural values. Brian light-heartedly informed the audience that US audiences love the idea of sleeping in an Irish Castle while this imagery would not appeal to UK audience who view castles as medieval. German audiences on the other hand delight in the rural concept of Ireland and thought of Irish sheep roaming the streets! Of course a combination of these images would be difficult to facilitate yet the dedicated Facebook pages can deliver this consistently. The most essential difference between the Campaign Model and the Asset Generation Model is that the former would have a start and definite end and need to be replaced with another campaign at further investment. On the other hand a Facebook page is a cumulative asset effort which grows and changes with every input considerably saving on investment costs.

As Brian speaks one gets the impression he is very much a numbers man who would not simply utilise Social Media channels under influence of the “latest marketing fad”. With businesses feeling the recessionary pressures and tabloid journalists searching for a story about a waste of government money (fuelled by reckless banking and Fás stories) Brian is quick to point out the ROI of his company’s social media efforts. This ROI is translated to upper management in the form of a Social Equivalent Advertising Value or SEAV which applies a monetary value to Social Media activity. Using expenditure methods such as “churn rate” and “customer lifetime value” Tourism Ireland have calculated their social media activity resulting in a monetary value of €95,000 per month.

Brian Harte’s message to the attendees at Populis was that Ireland needs to look to exporting as a way out of this recession and Social Media could be the lifeboat to take us out of these dangerous waters.

July 26, 2011 in Blog, eCommerce, Facebook, Social Commerce, Tools & Techniques by Team Connector

Connector Events trials OWJO social commerce store

OWJO is an e-commerce service, a portable online store enabling people sell on any platform, such as Facebook, or any other website.

It has been in development by designer David Johnston since 2006, with €1.5m invested into the company. The unique thing about OWJO is that it allows customers to buy on Facebook without redirecting them away from fanpages and websites during the sale. Also OWJO allows people to pay with  debit card (Laser) as well as with credit card (Visa, Mastercard, etc). The service only earns money when sales are made and it has a competitive sales commission of 7pc.

As a result, OWJO has received a large variety of adopters. Irish sports store Elverys use it to sell on social networks. The radio station Phantom FM uses it too. The service was also used to sell unseen Thin Lizzy artwork from the creator’s Facebook account.

Here is an example of our OWJO store installed into our WordPress website to promote a Connector event. The same platform was also used on our Facebook page.

Here is the link for our OWJO shop on Facebook https://www.facebook.com/conne​ctor.tv?sk=app_112224982135009

June 20, 2011 in Blog, Careers, Case Studies, Social Media, Training by Conor

Social Media Part Time Virtual Internships

SocialMedia.ie is a specialist social media marketing agency with services including consulting, training and creating digital content.   We have worked with an impressive list of clients including start-ups, SME’s and larger organisations.

An opportunity has now arisen for part-time Online/Digital/Social Media Marketing Interns to join the team and help us manage the growth in our business in 2011.  This role would suit a real social media fanatic looking to gain industry experience with one of Ireland’s top social media training specialists.  If you are not based in Dublin but would like to get involved, please also make contact as we have plans for regional Ireland in summer 2011.  We especially want to talk to business graduates in Cork, Galway and Belfast.

The Roles
This is an exciting and varied role helping us with all marketing activities for SocialMedia.ie and our clients including -

- Building vibrant online communities using our blogs, Facebook, Twitter, LinkedIn, YouTube, email newsletters etc.
- Researching and putting together presentations for new clients
- Organising training workshops and events
- Managing the team of bloggers on our other web site www.connector.tv
- Assisting with online & offline PR
- Updating our contact database with new prospects & clients

Requirements
- You will have a degree in business or communications or equivalent
- You will be very professional and have excellent organizational, written and verbal communication skills
– You will be capable of working on your own initiative as well as within a team
- You will be highly enthusiastic with a passion for digital marketing!

 Additional Information
- The role is part-time and unpaid but some expenses will be covered
- The hours are flexible so you can work when you are free, even evenings or weekends
- The period is flexible starting immediately depending on the candidates availability
- A high standard of written and spoken English is required
- You will receive training in digital and social media marketing

This is a fantastic opportunity to join a company with a growing reputation and learn from Conor Lynch, one of the best digital strategists & trainers in the Irish market.  Upon completion of your internship you will have a chance of getting paid work from SocialMedia.ie or one of our clients or partners. 

For more info about SocialMedia.ie please review our web site and if interested please forward your curriculum vitae & cover letter to conor@socialmedia.ie

Connect with us on Facebook – www.facebook.com/connector.tv
Connect with us on Twitter – www.twitter.com/connector_ie

May 30, 2011 in Blog, Blogging, Business, Events, Facebook, mobile, Social Media, Twitter, Uncategorized by Team Connector

Social Media Awards 2011

And the winner is……. So exiting to be at the first awards of my life, and even better regarding something that I love too: Social Media.

I felt like I was in a movie. Conor was one of the judges and decided to bring us, his team, to a different type of training session, he said: “watch guys and learn as next year we will be on the podium!” I believe that, we are working hard, we have the passion and his knowledge, the perfect mix!

The inaugural Bord Gáis Energy Social Media Awards, which took place Thursday 26th May in the Mansion House in Dublin , organised by Damien Mulley and hosted by the inimitable Ricky O’Shea (radio 2FM), honoured companies that demonstrated innovation in their use of social media in business over the past year. The awards were judged by a panel of industry experts and members of the public.

The Grand Prix Award, for the best overall use of social media, went to Meteor Mobile, who also picked up the award for the best owned-managed business Facebook page. Here the link if you want to check it out: http://www.facebook.com/meteor

Well done to all the Social Media Awards Finalists and Sponsors, it was a great night! Good entertainments, well organised and I loved The Virtual Graffiti Wall, even if I didn’t win!

There is only one last question: will Social Media have “new ways of interacting with the public, provide better services and inevitably generate more sales??”

MORE PICS>>

Here below the list of finalists:

Facebook Page for a Business
Spin 1038 – http://www.facebook.com/spin1038
Facebook Page for a Non-Profit Organisation
Dublin Zoo – http://www.facebook.com/dublinzoo
Facebook Page for a Business (Owner Managed)
Meteor Mobile – http://www.facebook.com/meteor
Integrated Facebook Campaign (Page, App and Ads)
Maltesers Ireland – http://www.facebook.com/maltesersireland
Best Business Twitter Account – Marketing and Sales
Blacknight – @Blacknight
Best Twitter Account – Support, CRM
Eircom – @eircom
Blog of a Business – Sponsored by Frontline LED
Curious Wines – http://www.curiouswines.ie/blog/
Video/Video Campaign (non broadcast) – Sponsored by Publicis QMP
Laughing Kookaburra – Goldnomics
Online PR Campaign – Sponsored by ESOF 2012, Dublin City of Science
Wedding Dates - http://weddingdates.ie/wifecarrying
Use of Social Media by State Body/Org – Sponsored by pTools
Defence Forces
Best Mobile App
Oxegen 2010
Customer Care using Social Media (Integrated) – Sponsored by DoneDeal
Vodafone Ireland
Best Use of Social Media For A Sponsorship Campaign
Bank of Ireland Leinster Blue Magic
Innovative Use of Social Media – Sponsored by Arekibo
RTE’s The Rumour Room
Social Media Effectiveness – conversions, metrics etc – Sponsored by Kantar Media
Morning Ireland, RTE
Integrated Social Media Campaign – Sponsored by GrabOne.ie
Meteor
Agency for use of Social Media – Sponsored by Newsletter.ie
Irish International
Grand Prix – Sponsored by Bord Gais Energy
Meteor Mobile