24 October

connector360 – Clients & Projects Continue to Grow

connector360, creative agency and sister company to SocialMedia.ie, continue to grow their portfolio with the addition of clients such as Pair Mobile, Flogas, Ridge Consulting and Martino’s Trattoria as well as ongoing work with Eurocycles and Euro Baby, Griffith College and CIS Ireland. connector360 Case Studies Pair Mobile – Smartphone covers and accessories: View Study Allianz GAA – Sponsorship of GAA: View Study Griffith College Dublin: View Study Eurotrek Group – Eurocycles & Euro Baby Stores: View Study Flogas – Natural gas providers in Ireland & the UK: View Study Visit us at connector360 Tweet This!

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16 August

Digital Marketing Ninja wanted to gain experience with award winning team

Following the roaring success of our recent Digital Marketing Ninja recruitment, we are throwing open our dojo doors again!  We are looking for a full-time or part-time Digital Marketing Ninja to join the team immediately.  This mission would suit a fanatic in the arts of digital and social media marketing.  By joining our elite team you will gain industry experience with one of Ireland’s top digital specialists who offer a range of Digital, Social & Mobile services. The Job After your initiation to our brotherhood of ninja, you will work on internal projects and client work in the area of digital, social and mobile marketing.  You will gain invaluable experience with website content management, blogging, community management, digital video, email marketing, Facebook, Twitter, LinkedIn, mobile media and much more!  The student shall soon become the master… The Ideal Candidate Ideally you will already have the following – Business degree, Communications degree, New media Some experience in digital marketing and social media Good Presentation Skills Excellent writing and editing skills in English A strong knowledge of Digital Marketing Metrics and Analysis is a plus Martial arts skills not required (for now…) About Us SocialMedia.ie is a specialist Irish social media marketing…

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01 May

Digital Marketing Review – Irish Cinema Market Sector by NUI Maynooth students

We conducted our research on the Irish Film Industry, it’s market and who the competitors are. We named our team, TEAM FOUR which included Clare McCourt, Iman Mann, Laura Mooney and Shauna O’Sullivan. As a team we all had a passion for movies and decided to research into the different cinema’s that are currrently available. We used methods such as BOSS Metrics reports, website review, mobile app review, social media review and report promotion. We all worked extremely hard to achieve the results we wanted and are all happy with our assignment outcome. [hana-code-insert name='NUIM film slide' /] [hana-code-insert name='NUIM film youtube' /]  

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30 April

Digital Marketing Review – Make-up Market Sector by NUI Maynooth students

We conducted our research on the Make-up industry. Our team members were Gillian Lynch- 11323811, Nicola Stafford-11339216 and Leah Hickey-11318401. We decided to call our team “Team Girlo” because we’re all girly girls with a passion for make-up and everything to do with the industry. Through the project we conducted an analysis of the various websites, social media and mobile websites of five companies: M.A.C, Inglot, Clinique, L’Oreal and Fuschia make-up. Having completed this we found some interesting results. M.A.C turned out the be the best in terms of website and all social media whilst Fuschia make-up was the worst as they lacked many essential tools to promote their brand, including, very importantly a twitter account! We hoped that through this project we could promote these various companies and we did so in a few ways. First of all we made a YouTube video which summarised our report and findings and conclusions. [hana-code-insert name='NUIM make up youtube' /] . We also created a presentation on our report which will be presented to our social media class and was also published on slideshare. [hana-code-insert name='NUIM makeup slide' /] . To further promote these companies we also posted our presentation into our blogs that…

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30 April

Digital Marketing Review – Irish Newspapers Market Sector by NUI Maynooth students

  A competitor analysis of the Newspaper Industry was conducted. The five newspapers considered were; The Irish Independent, The Irish Times, The Examiner, The Irish Sun, and The Daily Star. The market background and the individual profile of each paper were taken into account. The papers were examined through a website review, a social media review and a mobile review. Sites like Facebook and Twitter were used to evaluate for the social media review. The mobile apps were critiqued and also a site called howtogomo.com was used for the mobile review. We also employed BOSSmetrics.com, an analytical tool, to assess the newspapers use of social media. We found out information like which one has the most followers, at what time of day they publish their posts on Facebook, what kind of content achieves the most likes, etc. Following the information discovered we promoted our findings through; WordPress, Slideshare, Facebook, Youtube and Twitter. We will monitor the responses to our postings to see if our findings comply with the public perception. As an example of some of the work we’ve been doing, see below for a Youtube video about the topic and a presentation from Slideshare. [hana-code-insert name='NUIM review report slide' /]   [hana-code-insert name=’NUIM review…

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30 April

Digital Marketing Review – European Airline Market Sector by NUI Maynooth students

This report will offer an overview of the European Airline industry and a profile of five European airlines; namely Lufthansa, Air France, Ryanair, Easyjet and Aer Lingus. The report explores each Airlines engagement with, and use of social media platforms such as Twitter and Facebook, as well as their utilisation of mobile applications. The report contains industry data and analysis on each Airlines social media performance by utilising Boss Metrics Analysis. Social media networks offer the opportunity to build and foster online communities. This will present online prospects to enhance service value by listening to existing and prospective customers discussing the brand and other related matters. An airline can attempt to discover what their customers have in common, as well as issues that customers share with each other. Social media can also be utilised to generate feedback and comment and build customer loyalty and retention. Team Name: Innovaders Team members: Christopher Devaney, John Dunne, Carl Delaney, Roisin White Barrett, Emer Butler. [hana-code-insert name='NUIM airline slide' /]   [hana-code-insert name='NUIM airline youtube' /]  

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30 April

Digital Marketing Review – Sports Market Sector by NUI Maynooth students

As a team we have reviewed and researched the sports industry, and in particular the well-known sports brands: Nike, Adidas, Puma, Reebok, and Irish brand O’Neills. We have reviewed the companies’ websites, mobile sites as well as their social media pages. Findings were recorded in a report, and our research was promoted using our own personal Twitter and Facebook pages. We also created individual blogs, a slideshare presentation and created a Youtube video. Overall, we learnt the importance the internet plays in the daily routine of sports brand companies. Websites allow for goods to be searched, and bought in an online store. A market trend is that of being able to customize goods to the users preference also. Brands use social media to reach a large audience of fans. Promotions and the latest products can therefore be promoted free of charge. Mobile sites are also essential for brands as the smartphone is now a popular device being used by millions of people on a daily basis. The importance of a good site was seen as it keeps users satisfied due to a firm implementing a user friendly mobile site. [hana-code-insert name='NUIM sport slide' /] [hana-code-insert name='NUIM sport youtube' /]

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30 April

Digital Marketing Review – Tourism Market Sector by NUI Maynooth students

Our project was based on five organizations that promote tourism in their respective locations. We chose Discover Ireland, Visit Scotland, Discover NI, Italia and Definitely Dubai as our organizations and examined both their interactions with social media platforms and their websites. Doing so we gained an insight into how these organizations promote themselves and how much of an audience they are achieving. Using Boss Metrics we were able too see how the more organizations post on Facebook or Twitter the more responsive their recipients become by ‘liking’ or retweeting their content and becoming more involved with the organization. Also using the Boss Metrics we were fit to see that competitions such as that ran by Visit Scotland were highly effective in promoting the organization and raising its online profile. Our team consisted of Conor Kelly, Keith Bracken, Sinead Sexton and Frances Bell. [hana-code-insert name='NUIM tourism slide' /] [hana-code-insert name='NUIM tourism youtube' /]    

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30 April

Digital Marketing Review – Horse Racecourses Market Sector by NUI Maynooth students

As part of our E-marketing module we undertook a report to compare the use of social media as an E- marketing tool by a number of companies. As students of Equine Business in NUI Maynooth our area of interest was the equine industry. Therefore we decided to compare Punchestown, Galway, Leopardstown, Curragh racecourses as well as Aintree as a UK comparison. We chose the above racecourses as they are major players in the racing calendar and hold major festivals. For our comparison of the racecourses online presence, we reviewed their Facebook and Twitter pages, websites, mobile apps and blogs. We used BOSS Metrics analytic software to compare Twitter and Facebook activity. As well as reviewing for the presence of blogs by each racecourse and in most cases there was a lack of them. We found that in general each racecourse’s online activity increase’s around the time of their respective festivals with activity at other times of year relatively low. We found that Galway best utilise Facebook as a marketing tool with nearly 60,000 fans, while the Curragh best uses twitter with regular tweets and updates. Most racecourse websites were found to be informative and straight forward, with the acceptation of…

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30 April

Digital Marketing Review – Irish Alcohol Market Sector by NUI Maynooth students

We have conducted a digital media review of the Irish Alcohol Sector, focusing on popular Beer & Cider brands across their Websites, Mobile and Social Media platforms including Facebook and Twitter. We chose Bulmers Ireland, Heineken, Budweiser, Carlsberg and Guinness Ireland. We then analyzed their data and highlighted some interesting insights; the tables below indicate our findings. Facebook Analysis Facebook Top Stories What we discovered Heineken has the most fans on Facebook while Bulmers Ireland has the lowest. Budweiser, Heineken and Guinness use their sponsorship of events to engage customers with their brand. Budweiser have the highest amount of people talking about them (PTAT) with 5.10% followed by Guinness with 4.52% and Heineken with 3.10%. However Bulmers and Carlsberg had a poor PTAT rating of 1.6% and 1.5% respectively. Heineken also have the highest rating for posts with a high number of shares utilizing their large fan base to engage with their larger target audience. Key Insight Competitions are used by the 5 companies to interact with customers and photos are the most popular content type. Bulmers Ireland are not utilising their Facebook page and are not attracting the potential number of customers that they could be. Although Guinness has…

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