18 July

5 Top Tips for Super Social Customer Service

Great customer service is the key to keeping everybody happy but in our changing world where customers are increasingly online, gone are the days of in store help desks, telephone helplines and even email assistance. Customers want their customer service online on social media and wise businesses know that wherever your customers go, you should follow. Enter social customer service. Social customer service means transferring your customer help desk from your store to your social media profiles. A recent report by Accent Marketing revealed some staggering facts about social customer service – that nearly a third of customers use Facebook to contact a customer service representative, that half of those people believe Facebook is the fastest way to solve customer service issues and that nearly half of those expect to have their comment or query answered within an hour. With statistics like that, any business that does not consider social media a customer service tool should be changing their tune and getting on board with social customer service – fast. But how do you do that?

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26 May

Experimental ideas – The future of Retail

As featured on connector360, our little sister website, we will now bring you a collection of innovative ideas from retail industry. To receive our full list of retail case studies, please email team@socialmedia.ie 1.  Avenue Imperial created a digital retail experience which makes you feel like you are shopping in a store while you are browsing on your computer. 2. Technology helps to improve customer service in many ways – the interaction between iBeacon and Google Glass could be the future of retail and may change customer shopping experience forever. 3. Thanks to this Pizza Hut digital table you will be able to create your personal pizza like a real chef!  You will never be bored while waiting for your meal again. 4. Are you confused when buying clothes as there is so much choice? C&A helps solve this problem with its Facebook “Likes” campaign. For more stories like this, please follow us on Twitter @socialmedia_ie

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26 May

Dos & Don’ts of Social Media

You want to use Social Media for your business? As we are very generous, we are sharing some Dos & Don’ts for your Social Media strategy on different networks. For more infographics like this, follow us on @socialmedia_ie

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31 March

Happy Mother’s day to all mums from connector360!

Our Mums are wonderful and next Sunday will be a special occasion to show them our affection – we hope all our readers have been making their plans to look after their mothers this Sunday! If not, you still have a few days to buy a gift and even win tickets for a Garth Brooks concert for herby participating to a fantastic competition we helped organised for our new partner EuroGiant! Click here to enter the competition Think about your mum, tell us how lovely she is and get people to vote for her! Happy Mother’s Day!

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08 November

Teens turning to Snapchat to avoid prying eyes of Facebook

Snapchat has been in the news recently by turning down an offer from Facebook to acquire it for $3 billion, but why? Many of us of have heard of Snapchat but don’t use it, let alone understand it. So why is Facebook prepared to shell out this much cash for such a young start-up? What we can see is a counter flow movement where teenagers are leaving Facebook basically because of success, with almost 1.2 billion active users the social network has also attracted mothers, fathers, aunts, uncles and ceased to be a place of free expression, Facebook has ceased to be a place where teens can call their own. Facebook is no longer the space where the teenage user can be free and share all their dirty little secrets. Read the full article on connector360.net

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08 November

Engaging Nonprofit Volunteers through Social Media

Volunteer Ireland are hosting the National Volunteer Management Conference today so naturally our interest spiked when they asked a member of our team to give a workshop on engaging volunteers through social media. We jumped at the chance, as here at connector360 we have a special place in our heart for nonprofit organizations and the great work they do. Our whiz kid project manager Sarah was chosen for the task due to her background working with The Irish Cancer Society. She got the head down and immersed herself in research on how nonprofits use social channels successfully. What did she find? They are pretty darn good at it! She packaged up her findings into a lovely presentation which you can find on Slideshare below: [hana-code-insert name='Engaging Nonprofit Volunteers Through Social Media' /] ; Engaging Volunteers through use of Social Media from Connector360 Some of the major insights she uncovered was the volunteers today are young, they’re generous and they are your online influencers. They share, share and keep on sharing the good work of the organizations they are involved with. So, connector360 is sending a call out to all young people out there to get involved with a charity that…

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28 June

How to manage your Facebook Privacy Settings and safeguard your reputation

It is crucial you manage your online reputation if you use Facebook for personal or professional reasons.  Here we share some great advice on how to do this – please share with your friends and look after them too [hana-code-insert name='Privacy' /] More Resources 5 Facebook Privacy Settings You Should Know 8 Essential Facebook Photo Privacy Tips 5 Facebook privacy settings you need to check now

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27 June

Instagram Video battles with Twitter Vine – which is best for marketers?

Instagram Video launched on June 20th to much fanfare and media attention.  Now the dust has begun to settle, we ask how has it been received and look at the inevitable Vine comparisons.   Also, what value can it create for marketers in future? Instagram Video – The Vital Statistics Instagram Video arrived with a strong array of user functions.  It promised 15 second clips, easily created via any IOS or Android device.  Instagram maestros were delighted to hear that it contains 13 filters, which is arguably the killer app for their existing photo platform.  To place a cherry on top, the on board stabilisation technology ‘Cinema’ is truly impressive function within a free product. Instagram users can now create quality video and have it online within minutes.  Great news for everyone, from the #catstagram documenters of everything furry and feline, to brands and businesses looking for an easy to use, cheap way of creating visual content and sharing with their audience.  With millions of existing subscribers ready to use this new addition, has Instagram Video changed the game? Instagram Video vs Vine Not only are these two video apps vying for your attention, but they are steered by the…

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20 June

Select The Right Digital Channels For Your Next Campaign

For any type of campaign or marketing plan your business has run in the last few years (and certainly in future), digital channels may be playing an increasing role.  They make your audience easier to reach, providing instant delivery and the chance for rapid response.  Any offer or update you deliver digitally also allows easy sharing over social media and possibly best of all, digital marketing channels are so easy to measure.  Digital can now stand shoulder to shoulder with traditional marketing channels in the majority of businesses. The various types of digital marketing channels all hold different strengths that will make some more important for your own business to focus on.  The mix you select depends on your own goals for your online marketing plan, the type of message you hope to deliver, and of course the audience you hope to reach.  Let’s start with a quick look at some popular uses of different channels. Digital Channels – The Usual Suspects Email – For lengthier announcements like new product launches, monthly newsletters, email is often the channel of choice SMS – Great for bite size offers and updates.  Often includes a prompt or code to redeem on another channel…

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06 June

Match Metrics To Your Strategy – A Focus On Facebook

We have looked at the main success factors in great digital marketing last week, so today we’re going to laser in on one of the social media giants: Facebook. Besides your own website, Facebook is arguably your online shopfront.  With this in mind, using Facebook to build customer satisfaction is key but monitoring your performance is just as vital.   Facebook – Made to Measure Okay, so you have built up a healthy following and you feel you are engaging your fans well.  Regular updates and the odd cat meme?  Excellent, but remember that every aspect of your Facebook interaction with fans can be measured to hone your efforts further.   One point to note however, is to link these metrics with your Facebook strategy. The basic (and the most popular) metrics to note are fan count, likes & comments.  As these grow, they provide many a marketer with a warm and fuzzy feeling of success!  Simply speaking, a rise here is a positive step but if not allied to your objectives they mean surprisingly little. Measure Against Your Goals – An Example A brief example that this humble writer can recount was from time spent working with a local visual…

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