connector360 – Clients & Projects Continue to Grow
connector360, creative agency and sister company to SocialMedia.ie, continue to grow their portfolio with the addition of clients such as Pair Mobile, Flogas, Ridge Consulting and Martino’s Trattoria as well as ongoing work with Eurocycles and Euro Baby, Griffith College and CIS Ireland. connector360 Case Studies Pair Mobile – Smartphone covers and accessories: View Study Allianz GAA – Sponsorship of GAA: View Study Griffith College Dublin: View Study Eurotrek Group – Eurocycles & Euro Baby Stores: View Study Flogas – Natural gas providers in Ireland & the UK: View Study Visit us at connector360 Tweet This!
Introducing connector360 Creative Agency
Welcome to a very special post about Connector360.net. The new flagship and sister company to both Socialmedia.ie and Boss Metrics. SocialMedia.ie will continue to execute award winning social media campaigns and to educate companies on the benefits of using social channels, evolving into the social media branch of Connector360. The research and analytics company Boss Metrics is now the exclusive data provider for Connector360 and will continue to deliver to customers, opportunities for growth while also exposing any weaknesses currently being exploited by competitors. The findings streamlined into Competitor and Digital Listening reports that deliver a measureable ROI. Connector360.net marked the brands launch on the 19th of September with a momentous Instagram Party. The night’s endeavour’s included the Connector360 Instagrammys, Prinstagram, Gallery Show, and even an Interactive Wall not to mention food and drinks. The launch event was true to our motto; Online + Offline = Bottom Line as guests participated in the proceedings in real time through Instagram. Their engagement instantly visible across social platforms and in real time on the interactive wall or in the hard copy prints available to take home as souvenirs. The gallery show included images by several of Dublin’s most influential bloggers and Iggers…
Digital Marketing Specialist career opportunity at leading Irish retailer
Our client is one of Ireland’s largest retailers of bicycles, with stores in Ireland and a large, growing online business. They are seeking to recruit a highly motivated Digital Marketing Specialist to help develop and execute the digital and social marketing activity of the Group. Key focus of this role will be to ensure all digital marketing and social media business development aspects are appropriately integrated into our overall activity, ensuring all activity is aligned with the business objectives of the Group. The successful candidate will work as part of a young and dynamic team. Salary: DOE Desired Skills & Experience A Level 8 Degree in a relative field is a requirement. A flair for communications, both traditional and digital, with previous working experience creating PR campaigns. Previous working experience managing Social Media channels and a practical knowledge of HTML and CSS skills. Highly creative, inspiring, hard worker, great team player with the ability to work independently. Passion for digital communications and knowledge of current digital trends. Fluent in English. Strong attention to detail, excellent written English skills and strong organisational skills. Ability to work within tight deadlines, thrive in a very fast paced environment and demonstrate high levels of…
Digital Marketing Ninja wanted to gain experience with award winning team
Following the roaring success of our recent Digital Marketing Ninja recruitment, we are throwing open our dojo doors again! We are looking for a full-time or part-time Digital Marketing Ninja to join the team immediately. This mission would suit a fanatic in the arts of digital and social media marketing. By joining our elite team you will gain industry experience with one of Ireland’s top digital specialists who offer a range of Digital, Social & Mobile services. The Job After your initiation to our brotherhood of ninja, you will work on internal projects and client work in the area of digital, social and mobile marketing. You will gain invaluable experience with website content management, blogging, community management, digital video, email marketing, Facebook, Twitter, LinkedIn, mobile media and much more! The student shall soon become the master… The Ideal Candidate Ideally you will already have the following – Business degree, Communications degree, New media Some experience in digital marketing and social media Good Presentation Skills Excellent writing and editing skills in English A strong knowledge of Digital Marketing Metrics and Analysis is a plus Martial arts skills not required (for now…) About Us SocialMedia.ie is a specialist Irish social media marketing…
Digital Marketing Review – Soft Drinks Market Sector by NUI Maynooth students
As part of an E-marketing project, myself and three other NUI Maynooth students conducted a digital review of brands in the Soft drinks industry both internationally as well as here in Ireland. As students who indulge in a fizzy drink on almost a daily basis, we were keen to learn more about the market and the brands which dominate it. Our review focuses on five popular Soft Drink brands in both the global and Irish market: Coca Cola, Pepsi, Dr Pepper, Irn Bru and Club Orange. We have looked at the performance of the social media platforms of the five brand’s, and have conducted a boss metrics analysis of their respective Facebook and Twitter accounts. Finally, we compiled our findings and presented key insights in a final report. [hana-code-insert name='NUIM softdrinkk slide' /] The following video highlights each brands respective commitment to social media through facts about each brand and there use of social media. [hana-code-insert name='NUIM softdrinks youtube' /]
Digital Marketing Review – Tourism Market Sector by NUI Maynooth students
Our project was based on five organizations that promote tourism in their respective locations. We chose Discover Ireland, Visit Scotland, Discover NI, Italia and Definitely Dubai as our organizations and examined both their interactions with social media platforms and their websites. Doing so we gained an insight into how these organizations promote themselves and how much of an audience they are achieving. Using Boss Metrics we were able too see how the more organizations post on Facebook or Twitter the more responsive their recipients become by ‘liking’ or retweeting their content and becoming more involved with the organization. Also using the Boss Metrics we were fit to see that competitions such as that ran by Visit Scotland were highly effective in promoting the organization and raising its online profile. Our team consisted of Conor Kelly, Keith Bracken, Sinead Sexton and Frances Bell. [hana-code-insert name='NUIM tourism slide' /] [hana-code-insert name='NUIM tourism youtube' /]
Digital Marketing Review – Irish Alcohol Market Sector by NUI Maynooth students
We have conducted a digital media review of the Irish Alcohol Sector, focusing on popular Beer & Cider brands across their Websites, Mobile and Social Media platforms including Facebook and Twitter. We chose Bulmers Ireland, Heineken, Budweiser, Carlsberg and Guinness Ireland. We then analyzed their data and highlighted some interesting insights; the tables below indicate our findings. Facebook Analysis Facebook Top Stories What we discovered Heineken has the most fans on Facebook while Bulmers Ireland has the lowest. Budweiser, Heineken and Guinness use their sponsorship of events to engage customers with their brand. Budweiser have the highest amount of people talking about them (PTAT) with 5.10% followed by Guinness with 4.52% and Heineken with 3.10%. However Bulmers and Carlsberg had a poor PTAT rating of 1.6% and 1.5% respectively. Heineken also have the highest rating for posts with a high number of shares utilizing their large fan base to engage with their larger target audience. Key Insight Competitions are used by the 5 companies to interact with customers and photos are the most popular content type. Bulmers Ireland are not utilising their Facebook page and are not attracting the potential number of customers that they could be. Although Guinness has…
Digital Marketing Review – Gambling Market Sector by NUI Maynooth students
For the past few months we’ve been working as a team to create a digital marketing report for our mn319 module. The purpose of the report was to choose the top 5 companies in a particular sector and compare their online presence within the social media hub otherwise known as Facebook and Twitter. The tools we used were Socialmedia.ie’s BOSS Metrics and Google Analytics for our mobile review. Our chosen sector was the Gambling Industry and the companies we compared were: Paddy Power, Ladbrokes, Bet365 and Betfair and BoyleSports. By no means was this easy and non stressful, but the facts which we stumbled upon during our research made the project extremely interesting and exciting to say the least. As a team ‘’Bonding’’ trip we all headed off to the reputable Punchestown Festival to experience the atmosphere of the gambling world, we think we’ll be making an annual return! Check out our YouTube video and SlideShare presentation to get a greater insight into our findings. Enjoy -Alice, Conor, Michael, Sinéad- Team Gamblers! [hana-code-insert name='NUIM-gambling-slideshare' /] [hana-code-insert name='NUIM-gambling-youtube' /]
Social Media Training – Special Offer for May
SocialMedia.ie is continuing to train more and more people every day in the basics of social media. That’s why we are launching a multipart, introductory course to Social Media. These days you need to be engaged with social media programs and platforms to stay up to date with the latest tools, technologies and trends especially if you work in business. Choose from one of the three options: Option 1 Option 2 Option 3 May 8th May 8th and 15th May 8th, 15th and 22nd Blogging, Facebook, Twitter, LinkedIn and YouTube. Blogging, Facebook, Twitter, LinkedIn & YouTube in more detail plus Google+, Pinterest, Instagram, Vine, mobile media and online strategy. Blogging, Facebook, Twitter, LinkedIn & YouTube in more detail plus Google+, Pinterest, Instagram, Vine, mobile media and online strategy.
You will also learn about budget software tools for measurement, monitoring and managing social media like a pro. €55 €95 €145 If you’re interested in this offer then please call us at +353 (0) 1 906 0006 All classes starts at 6:30pm and finishes at 9pm. The classes will take place at the Digital Depot on Thomas Street, part of the Digital Hub.
Mission Possible – Mobile Marketing Conference
Mission Possible - Mobile Marketing Conference is a full day conference on Thursday, 7th February where the focus is everything is possible on Mobile. The speakers for this conference come from Twitter (Don O’Leary), Google (Peter McAvoy), Hubspot (Jeetu Mahanti), Tapadoo (Dermot Daly), DoneDeal (John Warburton) and many other speakers from domestic and international brands such as Mark Schaefer. When: Thursday, 7th February, 8.30am – 5.00pm Where: Lighthouse Cinema, Smithfield, Dublin 7 Member fee €195; Non Member fee €390 Click here to find out more and book your place.