20 May

iBeacon revolutionises the fashion retail world

iBeacon is a new technology created by Apple that is intended to replace the old Near Field Communication (NFC) system. NFC is used to exchange data between two mobile devices without contact. NFC allows your smartphone to act as a credit card, loyalty card and more besides. iBeacon is a new improvement of this technology. It enables users to make payments without any network connection. The good news is that iBeacon comes with all devices that operate iOS 7. iBeacon allows companies to push offers and promotions straight to the consumer (providing they have downloaded the company’s app first). This opens the way to loads of innovation in digital marketing and has already been adopted by many companies. Macy’s the famous US department store has been using iBeacons to alert customers of current special offers when they enter the store. American Eagle Outfitters also uses iBeacon technology to send customers a welcome message as they enter the store and inform them of location specific rewards. iBeacons may be the solution for retailers to finally bring the online offline.

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02 May

Online + Offline = Bottom Line for Institute of Directors

Conor Lynch presented to an audience of Irish business directors for IOD Ireland last week about how Online + Offline = Bottom Line.  His short presentation focuses on the opportunities available using social media and digital listening. Please get in touch if you would like Conor or one of our team to come and talk at your business event. Conor Lynch talks about ‘Online + Offline = Bottom Line’ at Irish Institute of Directors from Connector360

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20 August

Digital Marketing Specialist career opportunity at leading Irish retailer

Our client is one of Ireland’s largest retailers of bicycles, with stores in Ireland and a large, growing online business. They are seeking to recruit a highly motivated Digital Marketing Specialist to help develop and execute the digital and social marketing activity of the Group.  Key focus of this role will be to ensure all digital marketing and social media business development aspects are appropriately integrated into our overall activity, ensuring all activity is aligned with the business objectives of the Group.  The successful candidate will work as part of a young and dynamic team. Salary: DOE Desired Skills & Experience A Level 8 Degree in a relative field is a requirement. A flair for communications, both traditional and digital, with previous working experience creating PR campaigns. Previous working experience managing Social Media channels and a practical knowledge of HTML and CSS skills. Highly creative, inspiring, hard worker, great team player with the ability to work independently. Passion for digital communications and knowledge of current digital trends. Fluent in English. Strong attention to detail, excellent written English skills and strong organisational skills. Ability to work within tight deadlines, thrive in a very fast paced environment and demonstrate high levels of…

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16 August

Digital Marketing Ninja wanted to gain experience with award winning team

Following the roaring success of our recent Digital Marketing Ninja recruitment, we are throwing open our dojo doors again!  We are looking for a full-time or part-time Digital Marketing Ninja to join the team immediately.  This mission would suit a fanatic in the arts of digital and social media marketing.  By joining our elite team you will gain industry experience with one of Ireland’s top digital specialists who offer a range of Digital, Social & Mobile services. The Job After your initiation to our brotherhood of ninja, you will work on internal projects and client work in the area of digital, social and mobile marketing.  You will gain invaluable experience with website content management, blogging, community management, digital video, email marketing, Facebook, Twitter, LinkedIn, mobile media and much more!  The student shall soon become the master… The Ideal Candidate Ideally you will already have the following – Business degree, Communications degree, New media Some experience in digital marketing and social media Good Presentation Skills Excellent writing and editing skills in English A strong knowledge of Digital Marketing Metrics and Analysis is a plus Martial arts skills not required (for now…) About Us SocialMedia.ie is a specialist Irish social media marketing…

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20 June

Select The Right Digital Channels For Your Next Campaign

For any type of campaign or marketing plan your business has run in the last few years (and certainly in future), digital channels may be playing an increasing role.  They make your audience easier to reach, providing instant delivery and the chance for rapid response.  Any offer or update you deliver digitally also allows easy sharing over social media and possibly best of all, digital marketing channels are so easy to measure.  Digital can now stand shoulder to shoulder with traditional marketing channels in the majority of businesses. The various types of digital marketing channels all hold different strengths that will make some more important for your own business to focus on.  The mix you select depends on your own goals for your online marketing plan, the type of message you hope to deliver, and of course the audience you hope to reach.  Let’s start with a quick look at some popular uses of different channels. Digital Channels – The Usual Suspects Email – For lengthier announcements like new product launches, monthly newsletters, email is often the channel of choice SMS – Great for bite size offers and updates.  Often includes a prompt or code to redeem on another channel…

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21 May

Under The Hood – The 6 Key Parts Of Your Digital Marketing Engine

Today we will look at what separates an old, run down marketing strategy from the sleek, supercharged digital engine that drives a clued-in company.  Let’s pop the hood and see what makes souped-up digital marketing tick! 1. Create Useful and Shareable Content The web is chock full of companies and brands advertising their wares. Being heard in the digital space with just an advert or sales pitch is a sure fire way of being lost in the ether.  To attract the new and empowered online customer you will need to grab their attention and make them come to you. How? Create content that is relevant and useful to your customer base.   This will encourage them to return to your site again and again and improve customer perception of your brand.  This can be hugely effective and cost efficient way of increasing leads and sales opportunities. 2. Build Your Community & Fanbase Now you have a strong and active web presence. To borrow a classic movie quote “If you build it, they will come”?  Not necessarily!  Ensure you get your message heard, if people are sharing your content, find out where and how.  Encourage these behaviours further amongst your customer base. Common examples…

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15 May

Become a Monitoring Master and Generate Leads

Listen to your competitors customers, you might learn something! Getting honest and unsullied opinions from consumers regarding your competitors has never been easier.  In fact, you don’t even need to ask them!  Traditionally, surveys and focus groups have always been useful sources of measurement on customer sentiment. Neither, however, offer the currency and (arguably) the honesty of some discreet social media monitoring. By now many businesses are using social media monitoring tools.  The most obvious application is what some call ‘Ego monitoring’.  ’Ego monitoring’ is listening for any mentions of your own company online, be it positive or negative. This style of monitoring can be useful, but instead, why not take things up a notch?! Become a Monitoring Master If you read yesterday’s blog on determining your competitor’s KPI’s, then  you have a perfect framework for zoning in on their strengths and weaknesses. One example we enjoyed reading about was from Harley Manning’s book ‘Outside In’.  Accor Hotels (owners of the Novotel and Sofitel chains) prepare daily reports from head office for their individual managers, these reports contain up to the minute customer sentiment online.  This way they can detect potential problems, branch by branch, and can then act to nip them…

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14 May

In the social media fitness centre, are you fitter or fatter than your competitors?

In the digital age, marketeers have the power to measure their performance more effectively than ever before. Well defined and measured KPI’s (Key Performance Indicators) are the key to measuring your performance in your own marketplace.  Did you know that you can look at your competitors KPI’s and compare them against your own?   Here are 3 ways you can gauge your social media fitness against the competition using freely available data. The Basics:  Followers & Visibility Follower/fan count Post/tweet totals Reach/exposure These are the easiest to find and compare.  They provide a general overview of competitor performance.  But beware!  They can be misleading…  A company could be gung-ho to gain thousands of followers through Facebook ads, but have no meaningful interaction with any of these fans.  That’s why you have to go deeper… Advanced: Interaction Retweets Shares Replies/comments Mentions Contributors (who is retweeting you, and how many impressions they created) Now we’re getting somewhere. Social media is about interaction, you need to know how your conversations and content stack up against your competitors. If they are gaining more retweets, shares etc, look into their style of interacting with their audience.  Maybe they are the kings of clever #hashtagging?   They turn everything…

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13 May

Interview with CTO Barry O’Sullivan on Dublin City FM’s The Persuaders Marketing Show

Alex Gibson from Dublin City FM’s The Persuaders Marketing Show talks to CTO Barry O’Sullivan about the history of SocialMedia.ie and how Boss Metrics came to be through the NDRC’s Launchpad programme. You can listen to the full interview here from 3.50. Barry tells Alex how he recognised that many applications were being developed with the customer in mind, yet these companies had not conducted sufficient market research or spoken to the customer. This meant that upon release of the product they have been met with ‘a negative  reaction’ from the customers they set out to help. After listening to customer needs, SocialMedia.ie developed their software and a service model, which adds an extra layer of interpretation in top of traditional analytical platforms. The 3 step process consists of an Audit, Analysis and Action plan. The audit is performed by the software, then the analysis and Action Plan is developed by the team in order for the client to improve their digital marketing strategy. Barry also talks about the importance of sharing and creating relevant content that must be aligned to overall business goals. Once this content is published across a companies social channels it goes into the ‘Shared content feedback loop of fan generation’. The people who interact with…

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09 May

Top 3 customer communities in action – SAP, Weightwatchers & beaut.ie

Building and interacting with your customer community can be a challenge, but it can lead to massive pay-offs for your business. Regardless of your size, it’s possible to create a community that nurtures your client base and improves your business. Below are our top three examples of customer communities. Whether the business is large, medium or small, these communities provide real value to the business. SAP Community Network (SCN) The SCN has been around for nearly 10 years. It provides SAP users worldwide with a massive forum to offer advice, seek guidance and self-manage issues amongst themselves. SAP provides the framework and let their customers do the talking.  How successful is it? Have a look at these figures. SCN contains over 2.5. million members 3000 posts daily, 450 blogs monthly, over 230 countries have active users 375 topics active for internal product managers to monitor with over 600 moderators! Their IdeaPlace suggestion hub has seen over 9000 customer led product/service improvement ideas to date, with over 200 already implemented to their solutions (Forbes, 2012) We consider SAP to be a best in class example of large scale community maintenance and management. Take a tour of their community at http://scn.sap.com/welcome  so you…

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