April 30, 2012 in Blog, Uncategorized by patrickbrowne

Social Media Tweets of the Week – 29th April 2012

Welcome to this weeks Tweets of the Week from @socialmedia_ie.  Be sure to check out the Infographic on tracking the success of B2B Marketing by Ruta Danyte here. If you’re into advertising, Google offer some great tips on Adwords here. Social media-as-promotion is discussed in this article which offers a contemporary take on the 4 P’s of Marketing. Lastly make sure to sign up for Dublin Beta where you will also have a chance to see BOSS metrics in action. Read more »

April 23, 2012 in Blog, Social Media by patrickbrowne

Social Media Tweets of the week – 22nd April 2012

Welcome to this weeks Tweets of the Week from @socialmedia_ie. This week we have been busy launching our new software, BOSSmetrics. Its a smarter way to improve your digital marketing by bringing all your digital and social data into one dashboard. With metrics in mind we also brought you 4 great reasons why website tracking is so essential for SEO and some Fortune 500 Social Media stats. Lastly if you are interested in Social Media and Blogging then why not check out our great Groupon deal here. You have until tonight to purchase at this greatly reduced price.

Read more »

April 16, 2012 in Blog, Uncategorized by patrickbrowne

Social Media Tweets of the week – 15th April 2012

Tweets of the week, from @socialmedia_ie, are now back to being published on Mondays. This week we bring you great tips from the world of Social Media. If you are interested in advertising and Social Networks such as Facebook make sure to check out the special report from Cotton Delo. Facebook and Microsoft bring you the project “A year in the Like”, a nifty little add on that visualises your Like history. Make sure to check out the next helping of Social Media Stats from the social SKINNY and if you want to understand how Oprah is using Social TV, follow the link to see how she has taken the use of Social Media to the next level.

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April 6, 2012 in Blog by patrickbrowne

Tweets of the Week – 3rd April 2012

Welcome to this weeks Tweets of the Week from @socialmedia_ie. This week we bring you tips on Security for small businesses and how to utilize LinkedIn for your business. We also brought you the 7 day SEO diet which gives great details on how to fast-track optimizing your website. If you want to check out your activity online make sure to follow the link to WhatAboutMe?, which gives a graphical representation of your digital life. Also if you’re interested in everything visual then follow the 10 B2B strategies utilizing Pinterest, a social photo sharing network.

Read more »

March 28, 2012 in Blog, Uncategorized by patrickbrowne

Tweets of the Week – 27th March 2012

Another week of great social media tips and information from @socialmedia.ie. This week we brought you case studies from the 2011 Irish Social Media Awards. Make sure to check out companies that are effectively using Google+ and pick up some tips for your Facebook Timeline Business Page here. Also make sure to check out the witty new video from the Dollar Shave Club featuring a great concept for selling razors.

Read more »

February 18, 2012 in Blog, Business, Social Media by davidmcweeney

SocialMedia.ie team selected for NDRC LaunchPad incubator programme

Socialmedia.ie are delighted to announce that we have been accepted onto the fifth round of the NDRC Launchpad accelerator programme. You may have noticed we have not had the chance to update our blog as per usual this week that is the result of the whole team being extra busy settling into our new offices at the Digital Exchange, where we have been operating from for the last week.

For the next three months we are going to be hard at work on a new Social Media Web App so make sure to check back regularly for updates and be sure to follow the team on @socialmedia_ie.

October 20, 2011 in Awards, Blog, Blogging, eCommerce, Events, mobile, Social Media, Software, Tools & Techniques, Web Development by johncoleman

Conor Lynch acts as a judge for The Appy Irish Application Awards

Conor Lynch from socialmedia.ie has recently been judging apps for the 2011 Appy Awards. Conor has been wading through the many applicants trying to decide who is a worthy winner.

This event is designed to honour the best and brightest in Ireland, in the development of applications for smartphones, tablets and social media platforms.  This year’s Appys were launched on September 12^th and the award ceremony will take place in the Mansion House, Dublin 2 at 6.30pm on November the 3rd, 2011.

To find out more about this great awards ceremony click here.

October 17, 2011 in Blog, Blogging, Business, Digital Video, eCommerce, mobile, Uncategorized by johncoleman

SocialMedia.ie & Sunday Business Post Social Media Series – Part 5 Mobile Media

We are at the half way mark of our ten part social media series in which social media expert Conor Lynch gives valuable information, tips and advice on how to implement social media to the advantage of your business. In part five Conor talks about mobile media and the powerful positive effects it can have for your business.

Don’t forget that socialmedia.ie give full social media training and consultancy. Email team@socialmedia.ie for more information or call (01) 804 4746.

May 30, 2011 in Blog, Blogging, Business, Social Media by Jolita Abromaityte

Bad Social Media campaign: How NOT to use Twitter @HabitatUK

Twitter quickly became a popular social media tool, allowing businesses to spread the word and offer promotions to their customers in a space of 140 characters. However as any other tool, if used incorrectly it might damage your reputation.

One of the symbols used in Twitter is called a #hash-tag. It allows to associate tweets with an event (or product) and is created to help people to categorise messages. Hash-tags allow tracking topics, communities, live events or breaking news.

Here’s an example:

Clicking on the hash-tagged word shows you all tweets in that category. It is advised not to use more than 3 hash-tags per tweet and of course only use them on tweets that are relevant to the topic.

That’s where HabitatUK went wrong.

 A trendy furniture store signed up to Twitter and wanted to make sure their tweets were noticed. HabitatUK have started using hash-tags that had absolutely nothing to do with furniture. They chose such popular words and brands as Apple, iPhone and even a contestant from Australia’s Masterchef that got voted off #Poh that week.

 This looks like a great spamming example and no wonder people were outraged and reacted.

 

 How did HabitatUK respond to these messages? They deleted their tweets and instead released new ones, related to the products they sell.  And a few days later they also apologised for their offending tweets.

Lesson learned: when marketing your products, services or brand, make sure you do put up relevant content.  Otherwise you might get more attention than you bargained for.

 Case Study by Jolita Abromaityte

October 14, 2010 in Blog, Blogging, Business, Facebook, Social Media, Tools & Techniques, Twitter, Wordpress by adam

Social Media Training from SocialMedia.ie & Connector

Conor conducted a training day for 20 small businesses at the Fingal County Enterprise Board on the practical ways of using of using Social Media in business.  If you would like to arrange 1-to-1 or group training on social media strategic planning, please contact conor[@]connector.ie