Social Media Masterclass

Overview

This Social Media Masterclass will take you through the latest tools & techniques for creatively engaging in social media marketing. Through in-depth practical advice, we help attendees develop integrated marketing strategies with the latest tools for monitoring, measuring and managing social media.

Workshop Content

Strategic planning using the SocialMedia.ie 10C’s Strategy Model which provides a framework for planning, creating and measuring strategies
How to maximise the effectiveness of your social media content by turning “likes” and “tweets” into long-term customers
Build traffic to your web spaces and grow online communities
How to use social media tools to engage online
Integrate social media marketing with offline marketing
Setting up and managing your Facebook business page
Using applications, Facebook Insights and Facebook Ads
Mastering Twitter and WordPress for business communications
How to effectively approach bloggers and communities
Identify the benefits of LinkedIn, Google Plus, Digital Video and Mobile Media
Search Engine Optimization for text, images, audio and video content
Building a social media monitoring dashboard to spot engagement opportunities
Best-in-class local and international case studies and social media trends

How It Works

Our consultative training methodology takes a hands-on approach and works as follows:

Small groups of 10-12 participants so you will receive personal attention
Training delivered using case studies and examples from participants
Please bring your WIFI enabled laptop and passwords

More Information & Bookings

Phone: +353 (01) 906 0006 Email: team@socialmedia.ie

Course	Time	Date	Location	Booking
Social Media Masterclass	9.30-17.00	TBC	Dublin City Centre	€295

Course Trainers

Conor Lynch has 12 years online marketing experience. He is an experienced trainer, consultant and mentor and has worked on award winning projects for start-ups, SMEs and global brands like Nokia, Meteor, Toyota, Guinness and RaboDirect. In 2005, Conor was named as the Irish Internet Association’s “Internet Marketer of the Year”.

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Testimonials

“The 10C’s model was very useful. Overall it was a very good course, I would definitely recommend it.” (Three Mobile)

“I thoroughly enjoyed your workshop. The whole day was fantastic.” (Dublin Institute of Technology)

“The workshop with Cian of Socialmedia.ie was interactive and fast paced. The tools of social media are changing so rapidly that you really need regular updates. Cian was very knowledgeable and was able to answer all the questions that were fired at him.” (Dublin City Enterprise Board)