November 5, 2010 in Blog, Business by malte

Social Media & Internal Marketing – Part 2 – Social Media: improving staff communication

Social Media: improving staff communication

The internal communication processes of a given organization are generally highly diverse and fragmented. They encompass communication at different levels as well as different communication practices. Various aspects such as organizational learning, conflict management, values and information distribution are addressed under the umbrella concept of internal communication.

A sophisticated flow of communication is not only vital for proper dissemination and utilization of company information, but also plays a significant role in empowering people.

To put things in a nutshell: Use of social media within a company can help boost idea dissemination, generation and R&D. Via Employee-to-Employee and Employer-to-Employee connections, knowledge can be shared. The use of social media can, in addition, be extended to the recruitment and retention of employees.

Outcome managers will see an increase in idea generation, investment and loyalty from empowered employees and discover new skill sets and expertise among employees. Social media will also help the manager to share his/her culture and values.

Social Media is not simply confined to marketing: It is about people that an organization should value and also help develop both inside and outside the context of their corporate culture.
In our next blog post learn about some easy steps and techniques to use social media in internal marketing.

Malte Kempen