social media banners sm masterclass 03 01 14 - GM can monitor millions of online conversations that is taking place in social media about your brand or organisation. With all these mentions, we’ll understand what is being said, how much is being said and whether it is positive or negative. This enables us monitor trends, identify insights and help business strategy. Monitoring Benefits

  • Assists in research, planning and optimising marketing campaigns

  • Supports online marketing research to find out what your target market is talking about

  • Real time crisis identification and management of your response