Social media can prove an evil mistress at times. More of a frenemy then a best pal. One minute you are reaping the rewards of the online movement, the next you’ve got every damage control procedure underway. A simple term-of-phase or accidentally using your business account instead of your personal one can backfire causing a serious negative impact on your business.
You can find yesterdays presentation from the Cork Chamber of Commerce below which outlines some of the ultimate ‘oopsies’ that have occurred through businesses using their social media channels. Enjoy!
Image credit: Warner Bros. Entertainment Inc.