Ross’ Top Shares #2 – Creative Use of Mobile
Hi everyone, and welcome to the second in my series of Ross’ Top Shares. Before I start with this weeks blog I would like to thank everyone who shared my last blog and those who gave me feedback, it was greatly appreciated.
This week I have decided to look at the power of mobile! Mobile is dramatically altering consumer behaviour, and it is predicted by Gartner that by 2013 mobile phones will overtake PC’s as the most common Web access device worldwide.
The trend of consumers favoring mobile internet devices is very strong for us here in Ireland – with monumental growth in smartphone and tablet ownership over the past year. It has been predicted that by the end of the year that 3 in 4 Irish people are expected to have a smart phone, while 2 in 5 will own a tablet device. You can read more about the emergence of mobile here.
So mobile is here, and it’s here to stay! So I have picked some examples that show some creative use of mobile, namely through Augmented Reality, QR Codes, RFID and Bluetooth.
Augmented Reality and The Muppets!
Johnson and Johnson have created a set of adhesive bandages that feature characters from The Muppets. When the Band-Aids are scanned by an iPhone or an iPad, augmented reality technology brings the images to life, and children can interact with the characters on the screen. The overall goal is to allow the likes of Kermit the Frog and Miss Piggy entertain and distract young children who just got hurt! Check it out!
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Tesco: Homeplus and their Virtual Store!
Tesco began a campaign to increase their sales and they became the top brand in their industry without even increasing the number of their stores. What they did was to print numerous items in their supermarket and post them on subways. Included are a photo, price, and a QR code for each item. Since smartphones are widely used there, the customers scanned the QR code of the items they wanted to buy, then the items are delivered right at their doorsteps.
Tesco capitalised on the emerging smartphone market and achieved great success, as the video below outlines.
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Starhub’s Musical Fitting Room
Recently a group of clothing stores in Singapore has been dynamically shifting the music that plays in dressing rooms, in a hyper personalised way, to increase the chances of a final sale.
The clothes contain an RFID chip and the changing rooms are equipped with RFID readers and speakers. When the clothes are brought into the room, the RFID chip connects with the reader to play music that matches the clothes.
While the person is trying on the clothing, StarHub sends an unsolicited, proximity-based SMS to potential customers. The text message includes the name of the song being played, and lets the user instantly download the track for free from the StarHub Online Music Store. The video below illustrates exactly how this works!
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We all know the feeling! We are in a rush and we can’t find what we are looking for! Keys, wallet, bag, remote control, even our pets and children! Fear not, help is on the way in the form of a Bluetooth device about the size of a euro coin.
A U.S. tech firm has come up with Bluetooth stickers that can be stuck to your valuables then detected by a smartphone app to help you find them.
Best of all, the app doesn’t merely set off a buzzer to help you locate them by ear but includes a radar-like function to help you find your way your valuable possessions.
The video below may not be as exciting or entertaining as the other three, but it certainly demonstrates how effective Stick-N-Find can be.
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