Hall Of Fame

	ESB Share The Energy ESB ran a competition to win Electric Picnic tickets. The more you Tweet #ShareTheEnergy, the closer the map on your Facebook page will zoom on Sparkhead’s location. The first person to find him each day won 5 tickets to Electric Picnic.
	Havana Club Twitter Treasure Hunt Havana Club – a Cuban rum brand that is raising awareness of its Havana Cultura arts project. The project has been developed to give modern Cuban artists from the city of Havana a platform to showcase their work internationally. Each of the artists featured on www.havana-cultura.com introduce their favourite place in Havana, to give visitors insight from the perspective of a true local. There were a total of ten clues over 2 weeks. Two clues were released twice daily at 1pm and 5pm on Monday, Wednesday and Friday. Followers were virtually exploring the city of Havana’s parks, hills, coast line and hanging out in the neighbourhoods of famous Cuban directors and musicians on havana-cultura.com to find the answers (treasure) they were looking for.
	The Old Spice Guy YouTube Campaign Old Spice YouTube campaign was to revive the brand. The campaign was centered around the theme “The Man Your Man Could Smell Like”. It launched in July 2010 with the Old Spice “Responses” campaign, an online blitz during which the team recorded more than 180 personalized videos featuring Isaiah Mustafa, responding to questions posed by fans, bloggers and celebs alike.
	Coca Cola Timeline Coca Cola’s timeline is a perfect example how popular brands can revitalize and refresh the look with a tailor-made cover image. Brands can put up their latest campaign pictures, upcoming offers and exclusive products on the cover. On a Facebook fan page a brand interacts exclusively with its fans, customers and admirers. Therefore they get to promote their image in front of a good wide loyal niche.
	GOOGLE+ Celebrity Hangouts David Beckham was one of first high-profile celebrities using GOOGLE+ to contact their fans. The Hangout was the first on Beckham’s Google+ profile, which has just shy of 465,000 followers. During the half-hour Hangout, Beckham spoke with fans as far as from Ghana, London and Madrid. People can watch, interact, comment on his matches, charity work, coaching and other activities.
	‘That calls for a Carlsberg’ Campaign This Carlsberg beer advertisement has gone viral thanks to an innovative approach . It shows a series of reactions to couples entering a cinema filled nearly to capacity with tattooed bikers. The films show a 150 seat cinema with all but two seats taken by an array of scary -looking bikers… Many couples left, but those taking their seats were rewarded by applause and a bottle of Carlsberg as the strap line flashed up on the screen.
	Meet and Seat- KLM Airlines KLM are launching “Meet and Seat” later this year. Passengers can view other passengers social media profiles and then choose their seat accordingly. It is planned to work on an opt-in basis with passengers being given the option to link their Facebook and LinkedIn profiles to their e-tickets. Although the idea is provocative, it is not a unique experiment conducted by airlines. Malaysia Airlines, Virgin Atlantic and AirTroductions also have made headlines introducing similar social media-based ventures in recent years.
	Blendtec and Branding YouTube Campaign The “Will It Blend” campaign turned a faceless company into a widely recognizable brand with a unique identity. The idea behind “Will It Blend” series of videos came from the company’s regular practice of “extreme blending” to test their products. The videos were distributed online and Blentec employees reached out to their personal networks to let them know. Word spread and “Will It Blend” became a viral phenomenon, garnering of 100 million views in total.
	Twitter- KLM Airlines KLM used personalised random act of kindness to its passengers waiting to board the flights. Using information from Twitter, KLM identified passengers currently checked in and waiting to board KLM flights. Basing on their personal interests described on social media platforms, staff purchased small gifts which they gave to passengers prior to boarding the flight. A happy surprised customer = tweeting customer. More than 40 people received gifts. The campaign achieved more than 1mln. impressions on Twitter alone.
	Aviva Stadium- Huggity AVIVA Stadium uses Huggity tool to encourage fans to comment and share pictures related to matches. Since 2011, they have allowed their fans to tag themselves after taking a highly detailed picture of crowd at Aviva Stadium. First photos were taken on October 13th during Ireland vs Armenia match. Photos could be tagged by people with a Facebook account.
	Panoramic Photo and Facebook tagging
	02 Facebook 02 is one of smart brands that turns social platforms such as Twitter and Facebook into friendly and fast-paced customer service platforms. 02 gurus answer customer’s questions, explain how to fix problem and how to avail most of the new equipment. They can be reached via TT and FB. People can post questions referring to apps, phones, tablets and other products or services provided by O2.
	02 Guru TV There is also a specially tailored Youtube channel, O2 Guru TV, with videos introducing new models and features in a real context. They are tested by professionals such as award-winning photographer Toby Smith.
	Facebook Apps To build and maintain a fans base, it is essential to operate on tools that can nurture your interaction with fans. Both contests and applications are commonly used by large and small brands. Contests not only helps to increase a number of fans but also serve as a perfect engaging tool and data recourse. It also turns participants into Chinese whispers promoting the company in their won circles. Certain applications can make contests easier whereas others act as entertaining utensils such as Aging Booth or Wurst Face application.
	Meteor Customer Service through Twitter Awarded with Social Media Grand Prix in 2011, Meteor uses Twitter to better communicate with clients and fans. It not only helps them provide customer service to clients but also drives sales and get feedback on new product and service ideas. Listening to customers’ problems and praises leads to better product distribution and leveraging off mass marketing such as television advertising.
	Twitter Competition with Magic Hat Brewery Magic Hat Brewery run an annual pub crawl / game via Twitter. It is $20 per team of 4 with proceeds going to charity. Each team needs to download an app and have at least one smartphone. Magic Hat tweet trivia questions about the pub crawl’s next destination. The team that arrive at the next destination first are entered into a competition. This years teams were in with a chance of winning Jet Blue tickets. The interaction between participants and the Brewery is watched and commented in real time, giving the competition a viral boost.
	ESBI Corporate Blog