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Overview

Almost half the population of the earth now uses mobile communications and this is rapidly growing.  A billion mobile subscribers were added in the last 4 years. The total number of users currently stand at 3.2 billion and this is expected to reach 4 billion by 2018. With people now spending so much time on their smart phones and tablets, there is a growing need to leverage the value of the medium – especially as that online time begins to eat into existing content channels like TV.  Our Mobile Marketing class will equip you to excel in this massive growth sector.

Workshop Content

  • Irish and Global Mobile Market statistics

  • Mobile Websites and Responsive Design

  • Mobile Shopping / mCommerce

  • Best practice Mobile and Tablet Apps

  • Mobile Blogging and Content

  • Mobile Campaign Planning

  • Creating a Mobile Strategy and Campaigns

  • Mobile Advertising and Landing Pages

  • Mobile Analytics

  • Promoting your mobile app

  • Integrated Digital Marketing Strategy to drive sales

  • Best-in-class local and international case studies

  • Mobile Trends

Our highly interactive classes  uses a mix of methodologies, best practice case studies and group exercises so you learn by doing.   We use a consultative training approach, simultaneously sharing our knowledge and solving real problems for our trainees.

Additional Information

Trainees may bring their own laptop

Trainees should have a basic knowledge of IT and the Internet

Workshops available in Ireland and the UK

Distance Learning options available in our online courses

This course can be provided in house in customer organisations