This half day workshop is designed to help you make the most out of your Facebook Business Page. Facebook is THE biggest social networking site with over 1.3Bn active users worldwide as of January 1st 2014 and this figure is growing at over 20% per annum. However, launching and having a page is not enough to reach your target audience. To grow your Facebook Page, you need to know and understand the right strategies to promote it.
The workshop covers everything from how to set up and manage your initial page all the way through to advanced Facebook engagement techniques, as well as using Facebook Insights and third party analytics to measure, report on and improve your performance.
Introduction to Facebook, page setup and Timeline for Facebook
Advanced Facebook marketing through the News Feed
Making the most out of Facebook advertising
Using Facebook Insights and other reporting tools to review and improve your activity
How to create custom Facebook Applications quickly and easily
How to successfully run promotions and competitions within Facebook guidelines
Integrated Digital Marketing Strategy to drive sales
Best-in-class local and international case studies and social media trends
Our highly interactive classes use a mix of methodologies, best practice case studies and group exercises so you learn by doing. We use a consultative training approach, simultaneously sharing our knowledge and solving real problems for our trainees.
Trainees may bring their own laptop
Trainees should have a basic knowledge of IT and the Internet
Workshops available in Ireland and the UK
Distance Learning options available in our online courses
This course can be provided in house in customer organisations