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Overview

This course is designed to enable non-technical people to setup and / or manage their own Blog / Website through WordPress CMS without any knowledge of programming languages.

It covers the basics of adding content including blogposts, standard webpages, menu items, text, images and video. It also covers choosing the appearance of your website using WordPress themes adding ‘widgets’, installing plugins, search engine optimisation and social media integration.

Workshop Content

  • Introduction to Business Blogging

  • The WordPress Dashboard

  • Content Marketing

  • Creating Pages and Blog Posts

  • Using WordPress Settings and the Visual Editor

  • WordPress Themes – Changing the Appearance

  • WordPress Plugins – Adding Functionality

  • Mobile Blogging

  • Search Engine Optimisation

  • Integrating your blog with Social Media

  • Attracting readers to your blog

  • Integrated Digital Marketing Strategy to drive sales

  • Best-in-class local and international case studies and trends

Our highly interactive classes use a mix of methodologies, best practice case studies and group exercises so you learn by doing. We use a consultative training approach, simultaneously sharing our knowledge and solving real problems for our trainees.

Additional Information

Trainees may bring their own laptop

Trainees should have a basic knowledge of IT and the Internet

Workshops available in Ireland and the UK

Distance Learning options available in our online courses

This course can be provided in house in customer organisations