October 13, 2010 in Blog, Blogging, Business, Facebook, SEO, Social Media by malte

Content Quality (Not Quantity) Builds Social Media Influence

Worried that you will have to spend all day playing with Twitter and Facebook to get results from a quality Social Media Marketing Strategy? According to a Marketing Profs report, studies show that quality content has significantly more influence and reach through social media than a mere quantity approach.

From the article:

Though most marketing executives (84%) agree there is a correlation between one’s ability to drive action (influence) and one’s reach, 90% draw a clear distinction between influence and popularity, and cite the quality of content as the most important factor in building influence online, according to a survey by Vocus and Brian Solis.

Fully one-half of the marketing executives surveyed say creating, posting, and sharing compelling content is the single most important action people or brands can take to increase their influence online, followed by authenticity (31%), and depth of conversation (10%).

Continue reading at Marketing Profs: http://bit.ly/bhEthO