07 July

5 tips for running a successful blog

Business blogs are always started with the best intentions, but somewhere along the way, the posts become scarce and eventually dry up altogether.

The Daily Business Post asked Conor Lynch, CEO of SocialMedia.ie for his tips to create a great business blog that will attract readers and turned them into customers.

1. Choose a simple, responsive theme

Creating a business blog, you should bear in mind that not everyone will be looking at it from their laptop or PC — which means you’ll need to choose a theme that is digitally responsive and displays perfectly on mobile, tablets, laptops and desktops, Lynch said.

“Design is one of the most important factors for your blog. It has to have a user-friendly navigation and be visually appealing,” he said.

Your main goal is to communicate with potential customers — so keep it simple, accessible, interactive and shareable.

2. Integrate your blog with social media

It’s absolutely crucial to connect your blog with your main social network pages, Lynch said. You can do this easily using plugins or widgets which you can set up to post to your pages automatically as soon as a new post is published, minimising the amount of time you need to spend on sharing across platforms.

“Your blog should be the hub and engine room of your social media activities,” Lynch said. “It’s where you should upload and manage your content before sharing it on social networks.”

Writing good content is just the first step — unless you promote it to your readers across a wide range of platforms, there’s no point.

Once you’ve shared on all the relevant platforms, try to engage your readers in conversation.

“Encourage readers to leave a comment or to start a discussion and ask questions. Readers love to show off their knowledge too,” he said.

3. Create shareable content

Blog readers love quick, insightful posts that teach them something they didn’t know — but aside from the content, your posts will need a catchy title or your readers will be less likely to share them.

Lynch advises to write titles the way you would write a tweet. An added bonus is that when posting across to social media, you won’t need to waste time making the titles more Twitter or Facebook friendly.

Additionally, use a relevant image in the posts so they don’t look like big long tracts of boring text.

“Blogging is not just about text; you should incorporate video, photo or audio content into your blog posts. Choose the format that works for you and which will have the biggest impact on your audience. Your blogging strategy can include multi-format content,” Lynch said.

“If your blog shows your business as offering intelligent and informative blog posts, readers are more likely to hang around to check out your products and services”.

4. SEO or Search Engine Optimisation

A well-organised and optimised business blog will be a valuable source of extra traffic to your website, Lynch said. People who never otherwise would have landed on your page will find themselves there to read your content.

Make sure you tag your posts properly with relevant keywords and categories. It will help readers and search engines find your content more easily.

5. Attracting readers

If your blog shows your business as offering intelligent and informative blog posts, readers are more likely to hang around to check out your products and services.

It is not a good idea to just write a blog post without spending some time finding readers by promoting your posts on social networks. If you are a B2B business, it is advised to share your blog post in relevant LinkedIn groups of people interested in the subject area.

Building a community of readers is something you should strive for so connect with readers on Facebook, LinkedIn or Twitter.  It is hoped that they will see your next blog post in their newsfeeds and come back for more of your great stories!

Do you want some help with your business blogging? Contact us or follow us on Twitter

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23 June

SocialMedia.ie Digital, Social & Mobile Training

Since 2010, SocialMedia.ie offers group training and 1-1 consultative training sessions online and offline. We have trained more than 3,000 professionals in Digital, Mobile & Social Marketing.

We are pleased to introduce to you our training portfolio to have an overview of the masterclasses we deliver.

Don’t hesitate to contact us and tell us how we can help you. Follow us on @socialmedia.ie

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23 May

SocialMedia.ie seeks experienced freelance #WordPress developer

WordPress web designer & developer required to develop WordPress websites on a freelance basis for SocialMedia.ie, a Dublin 8 based company.

Proficiency is required in WordPress, HTML, CSS, plugins for LinkedIn, Facebook, Twitter and other social media integration. Excellent business English communication skills is a must.

SocialMedia.ie is a specialist social media marketing agency with services including consulting, training and digital content creation. We have worked with an impressive list of clients including start-ups, SME and large organisations from Ireland & the UK. We also have a sister business, connector.ie

Please email team@socialmedia.ie with your commercial portfolio.

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24 March

7 reasons why you need a custom maintenance solution for your WordPress website

WordPress is a powerful tool to use in order to create websites, and it’s our favourite here at connector360. If you have a WordPress site, you may have noticed messages appearing at the top of your dashboard reminding you to install updates once in a while. Website managers need to remember that WordPress is a software like all others and needs to be kept up to date. However the major difference here is that WordPress is based on an open-source community, which means that at any given moment, hundreds of developers are working on improving your experience – that’s why WordPress updates are so frequent. Updating your website may be an annoying task at times, but you have to understand that it’s good practice.

According to Murphy’s Law, anything that can go wrong will go wrong, and the same can be said for your website. Your site could crash when you need it the most, but updating it is best way to prevent that from happening.

However, your website crashing isn’t the only problem you could encounter. In the case of a severe website failure, you won’t be able to reinstate it unless you use a dedicated backup solution.

With this in mind we want to give you an overview of the main reasons behind how you could benefit from WordPeace, our brand new maintenance solution for your WordPress website.

1. Keeping your WordPress website up to date – Our WordPress experts will ensure that your core WordPress software is up to date, including:

- Bug fixes: Every new update comes with a set of bug fixes. Some things that may not be noticeable for you may bother your customers and leave them with a bad impression about the user experience on your website. Don’t forget that at the end of the day your website is a powerful communication tool for you to stay in touch with existing and potential customers, so it needs to have the best user experience that it can have.

- New features integration: Major update releases encompass new integrated features, giving you more tools and functionality in order to get the best possible experiences from your website.

- Performance upgrades: The aim of updates is also to make things run faster and more smoothly. Updates often bring new software optimisations in order to make WordPress websites quicker to browse.

- User experience enhancements: WordPress tries to keep things simple. Now and again updates come with interface improvements in order to make the content management system for the website owner (yourself) easier and faster to use.

- Future-proofing: If your website is not regularly updated, it may eventually reach a point where the plug-ins you use on your website are only compatible with newer versions of WordPress. Gradually updating your WordPress site will allow you to deal with only small changes and fixes, whereas installing all updates at once would be likely to lead to a major disruption of your website and create a heavy maintenance workload due to the combined effects of different changes and bugs.

2. Security patches installation – Our WordPress experts will update your website with the latest security patches, in order to ensure optimal protection for your website, including the following:

- Security breach closing: Hackers are always one step ahead and are constantly trying to find ways to infiltrate websites, especially because WordPress holds the keys to millions of sites. It is therefore of paramount importance to update yours in order to shut down any possible security gaps.

- Shared server infections prevention: Hosting your website on a shared server may be a risky thing. If one of the hosted websites gets infected, your website could get contaminated if you have the same WordPress version. Installing updates will thus help you prevent infections on your own site.

3. Weekly backups – What if your website has a major problem? If you don’t use a backup solution, no data rollback will be possible. With WordPeace, you won’t have to worry. We’ll backup your website weekly in order to minimise the effects of a potential website failure.

4. 24/7 uptime check – Our dedicated team will be monitoring your site’s server 24 hours 7 days a week. If any server problems occur, the team will notify you immediately.

5. Updating plug-ins – WordPeace also includes all plug-in related maintenance. We will install the latest versions of all your site’s plug-ins to guarantee the best possible digital experience for your customers.

6. Profile rights management – Are you tired of managing user accounts on your website? Don’t have time to delete old accounts that may cause a security breach? Our WordPress experts will close every obsolete account on your request to ensure that no unauthorised users have access to your site.

7. Immediate response – In case of website failure, our team will be able to reinstate your website to its most recent backup within 24 hours!

At connector360, we hold your WordPress website security close to our hearts. We know your website matters, and we endeavour to ensure your peace of mind.

If you want to learn more about WordPeace, you can take a look at the product description below, or get in touch with our team: team@connector360.net

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24 October

connector360 – Clients & Projects Continue to Grow

connector360, creative agency and sister company to SocialMedia.ie, continue to grow their portfolio with the addition of clients such as Pair Mobile, Flogas, Ridge Consulting and Martino’s Trattoria as well as ongoing work with Eurocycles and Euro Baby, Griffith College and CIS Ireland.

connector360 Case Studies

Pair Mobile - Smartphone covers and accessories: View Study

Allianz GAA – Sponsorship of GAA: View Study

Griffith College Dublin: View Study

Eurotrek Group – Eurocycles & Euro Baby Stores: View Study

Flogas – Natural gas providers in Ireland & the UK: View Study

Visit us at connector360

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26 March

Make your emails mobile friendly or lose business

Email marketing is considered one of the corner-stones of any digital marketing campaign, without it you’re ignoring one of the most effective marketing channels. The 2012 Marketing Channel and Engagement Benchmark Survey found 63% of respondents cited email as the channel offering the best ROI. So obviously we want to make sure we’re using this channel as effectively as possible. However, there’s one element of email marketing that a lot of companies have overlooked, causing lost leads and sales. The rise of the mobile device.

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The important of Mobile

According to Payvia 36% of emails are opened on a mobile device. 22% of purchases on mobile devices are in response to an ad or email. Think about that, over one third of emails are opened on mobile devices. You’ve spent a lot of time making sure your emails looks great, but ask yourself, have you spent the time to make them mobile ready?

 

 


Mobile mail. Hi-res digitally generated image.Mobile friendly emails

Users don’t want to pinch and zoom to see content anymore, they want it to be readable straight away. There are a number of ways around this, for instance, you can get a custom template made, but the easiest is to use mobile ready email templates. Thankfully, Mailchimp have a wide selection of mobile ready themes, click here to have a look at what they offer.


Get your site Mobile ready

Of course, there’s no point in putting all this effort into a mobile friendly email if your site isn’t mobile ready. The last thing we want is for users to open an email link, only to leave the site immediately because it’s not optimised for the device. To make your site mobile ready, we’d recommend going responsive, it’s the easiest way to ensure your site looks great on any device, mobile, tablet or PC.

By making sure that your content is tailored to mobile devices, you can ensure that you’re prepared for the coming mobile revolution. You’ll increase lead generation and improve sales, so remember, stay ahead, think mobile.

If you’d like to know more about email and/or mobile marketing, or how you can go mobile, why not contact us!

 

 

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20 March

Use responsive web site design and improve the customer experience

Responsive-Design-Multi-Device-Example-460x295Responsive Design, what is it?

A responsive site is a site that changes it’s shape and appearance based on the device that’s accessing it. Rather than having multiple versions of the same site, you have one version that optimises itself for the current device. For example, if you are using a tablet, the site will re-structure itself so it’s easier to use. If you open it up on your phone, there’s no need to zoom in, the site is perfectly usable straight away. This style of site development is called responsive design and it’s quickly becoming an industry standard.

Hindering-Responsive-Web-Designing

Why is this important?

More and more users are going mobile. That means that every day you have more users visiting your site on a mobile device, and if your site isn’t mobile ready, then you’re losing customers and sales. You could get a mobile specific version of your site made, but it’s expensive, it can hurt your SEO efforts and it stops your users having a consistent customer experience. Instead, if you go responsive, you actually make things easier. Now you have one version of your site that any user can browse, cutting down on maintenance costs and development time. Responsive is a quick and easy way to ensure that your content is visible on any device, maximising content visibility.

How to go responsive

Getting a responsive site is easier than ever. If you’re using WordPress you can install a theme that will give you a fully responsive site in minutes. We recommend Themeforest, they offer top quality responsive themes at a reasonable price. If you’re not using WordPress, you can get a designer to modify your existing site, making sure you’re not losing business.

If you’d like to know more about responsive, or how you can get a responsive site, why not contact us!

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22 January

SocialMedia.ie Learning Zone

SocialMedia.ie are creating a Learning Zone in association with The Digital Skills Academy ‘Web elevate’ project. We are compiling the best business case studies we can find to share with people the strategic possibilities of social media. For example, we were particularly inspired by this viral video by The Dollar Shave Company who wanted to let the world know just how good their blades are.

As this Learning Zone will be made freely available to our online community, to help inspire them to explore different strategies, we are also inviting the community to share some of your favorite social media (Facebook, Twitter, Youtube, Linkedin, Pinterest, Google, Mobile Apps, blog sites and blended) campaigns.

The more we share, the more we learn; so please send your links to team@socialmedia.ie with ‘LEARNING ZONE’ in the title bar and a brief description in the email.

We look forward to seeing what inspires you and sharing strategic social media knowledge.

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21 January

Social Media Training: WordPress Wednesday Workshop

Overview

This course is designed to enable non-technical people to setup and manage their own website through WordPress CMS without any knowledge of programming languages.

It covers the basics of adding content including blogposts, standard webpages, menu items, text, images and video. It also covers choosing the appearance of your website using WordPress themes adding ‘widgets’, installing plugins, search engine optimisation and social media integration.

Course Content

  • The WordPress Dashboard
  • Pages and Posts
  • Using the Visual Editor
  • Creating a Blogpost
  • Creating a Webpage
  • WordPress Settings
  • The Sidebar Area
  • The Header Area
  • WordPress Themes – Changing the Appearance
  • WordPress Plugins – Adding Functionality
  • Search Engine Optimisation
  • Social Media Integration

Learning Outcomes

Participants of this course will have an overview of how to setup and manage a website using WordPress CMS.

Course Details

COurse take place in The Digital Hub on Wednesday evenings from 6.30 – 9.30pm

Participants need to bring their own laptop (Not a netbook) and have a basic knowledge of IT and the Internet.

Pricing

Normally priced at €150, Participants can now avail of a special offer price of €75 for a limited time only.

More Information & Group Bookings

Phone:+353 (01) 906 0006

Email: team@socialmedia.ie

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19 October

SocialMedia.ie at the DCEB

Hi too our latest bunch of trainees!

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