24 October

connector360 – Clients & Projects Continue to Grow

connector360, creative agency and sister company to SocialMedia.ie, continue to grow their portfolio with the addition of clients such as Pair Mobile, Flogas, Ridge Consulting and Martino’s Trattoria as well as ongoing work with Eurocycles and Euro Baby, Griffith College and CIS Ireland.

connector360 Case Studies

Pair Mobile - Smartphone covers and accessories: View Study

Allianz GAA – Sponsorship of GAA: View Study

Griffith College Dublin: View Study

Eurotrek Group – Eurocycles & Euro Baby Stores: View Study

Flogas – Natural gas providers in Ireland & the UK: View Study

Visit us at connector360

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10 July

SocialMedia.ie produces company video for Leman Solicitors

SocialMedia.ie have created a new homepage video for Dublin’s Leman Solicitors.  The video highlights everything that makes them one of Ireland’s most innovative and modern law firms and can be viewed below by clicking on the image.

If you would like to talk to the team about producing a video for your own company, we can showcase exactly what makes your business great. You can get in touch with us at team@socialmedia.ie

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20 March

Use responsive web site design and improve the customer experience

Responsive-Design-Multi-Device-Example-460x295Responsive Design, what is it?

A responsive site is a site that changes it’s shape and appearance based on the device that’s accessing it. Rather than having multiple versions of the same site, you have one version that optimises itself for the current device. For example, if you are using a tablet, the site will re-structure itself so it’s easier to use. If you open it up on your phone, there’s no need to zoom in, the site is perfectly usable straight away. This style of site development is called responsive design and it’s quickly becoming an industry standard.

Hindering-Responsive-Web-Designing

Why is this important?

More and more users are going mobile. That means that every day you have more users visiting your site on a mobile device, and if your site isn’t mobile ready, then you’re losing customers and sales. You could get a mobile specific version of your site made, but it’s expensive, it can hurt your SEO efforts and it stops your users having a consistent customer experience. Instead, if you go responsive, you actually make things easier. Now you have one version of your site that any user can browse, cutting down on maintenance costs and development time. Responsive is a quick and easy way to ensure that your content is visible on any device, maximising content visibility.

How to go responsive

Getting a responsive site is easier than ever. If you’re using WordPress you can install a theme that will give you a fully responsive site in minutes. We recommend Themeforest, they offer top quality responsive themes at a reasonable price. If you’re not using WordPress, you can get a designer to modify your existing site, making sure you’re not losing business.

If you’d like to know more about responsive, or how you can get a responsive site, why not contact us!

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05 February

Whelan’s – Video Extras Wanted

If you love rock, pop, electronic music and have the look, contact us to be a part of our super cool social media video shot.

whelans

We are looking forward to filming you!

 

 

 

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17 December

How Social Media influences Film and Entertainment industry

Social media has transformed how people and businesses communicate. With billions of pieces of content being added to the world wide web every year it can be very difficult for people to identify what is relevant and interesting to them. In this article I am emphasizing the potentially huge role of social media in the entertainment industry, specifically cinema.

The first article I was looking at has been written by Mark Banham, who approached the subject of social media and cinema by talking to leading players in cinema about how brands and their agencies raise up to the potential of social media. As we all know, the format of movie advertising is slowly changing, and distributors like Warner Bros reach their audience via Twitter, Facebook and YouTube, where they freely advertise and promote their movies. For example, the “Likes” recorded on the Harry Potter page reached up to 29 million during the run up to unveiling of the last film in the series. In the week before the July premiere the Harry Potter Facebook page gained nearly 100,000 Facebook friends per day. Unfortunately,many advertisers have been missing out on great opportunities created by crowdsourcing tools, what has created an emerging gap between social media and film releases.

Charlie Yeates, associate director at MediaCom and head of cinema said:

“To try and get people to talk about your brands in association with films [through social networking] … I’ve hardly seen anyone do it, but the amount of people in social networks talking about films is absolutely massive. … It’s very difficult for outside brands to get in on these conversations like they would normally on Facebook and Twitter, without a doubt”.

How then social media impacts on TV and Film ratings?

Kay M. Madati, head of entertainment and media and global marketing solutions at Facebook, discussed this and the effect of social media on entertainment at Mashable’s Media Summit. She told Mashable reporter Zoe Fox that social media is critical for content producers to tap into the power of friends and the influence they have on each other, for example via Facebook which allows people to share their thoughts on a new piece of entertainment. In addition to word of mouth, social media is conducive to innovative, eye-catching campaigns that keep viewers interested through the show’s airing. For example;  Madati said that Argo have maintained the audience base over the past few weeks, due to the word of mouth  drawing people to it week by week through social media.

Contrasting with usage of social networks by film brands, I would like to talk about Social Media Film Festival, which this year took place in Mirage hotel in Las Vegas. The Social Media Film Festival is an international film festival with films about social media, social change and technology.  The Social Media Film Festival envisions thought-provoking smaller budget films, show  how we use technology to communicate.  As technology is ever-changing, artists, filmmakers and individuals connect with each other in business and their personal lives via social media.

[hana-code-insert name='Paulina Film Video' /]

So what is the future for social media influence in film industry? According to social media guru Brian Solis, Social media is more than a digital water cooler for TV and movies, where via global conversation people share their experiences, what teaches us about consumer preferences. More importantly, their activity influences behaviour, which in marketing counts for everything. The Hollywood Reporter recently published an exclusive poll about social media led by market research firm Penn Schoen Berland. According to the study, 88% of respondents view social networking sites like Twitter and Facebook as a new form of entertainment. The report found that 79% of connected television viewers visit Facebook while watching TV. Additionally, 83% surf the web while viewing TV and 41% tweet about the show they’re watching.

Digital Influence proves that it can change behaviour. For example,  those who Tweet about movies actually influence the behavior of those who follow them; viewers have become participants in real-time experiences; many are also becoming critics by simply sharing their thoughts online. The study found that 72% of respondents post about movies on social networks after watching a film. The study found that even through social networking is playing a significant role in movie watching and shared experiences, traditional marketing is still king in how consumers make movie going decisions.

Looking at some examples in the above case study, we could observe that the role of social media is growing in everyday lives, but it seems to be still emerging to industries like film and entertainment. Thankfully, due to the high volume of market and social usage, businesses are starting to realise the potential role social media can play or even should play in their marketing strategies. Promotion via social media is inevitable, and even though it seems that word-of-mouth is the best way of advertising and raising awareness, it is important that the entertainment sector really joins the conversation and shares their stories on social media via Twitter, Facebook, YouTube etc.

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30 May

SocialMedia.ie Studio – Part-time Interns Wanted

 

SocialMedia.ie is a specialist social media marketing agency with services including consulting, training and creating digital content. We have worked with an impressive list of clients including start-ups, SME’s and large organisations from Ireland & the UK.

We are looking for interns in the areas of graphic design, web design and digital video to help us grow in 2011. These positions are part-time and unpaid. This is a great opportunity to gain industry experience with one of Ireland’s top social media specialists.

Requirements:

-          Each candidate will have excellent skills in at least one of the following areas – graphic design, web design or digital video

-          You will be very professional and have excellent organizational, written and verbal communication skills

-          You will be capable of working on your own initiative as well as within a team

Each candidate will have the opportunity to receive training in digital and social media marketing. Upon completion of your internship you will have an excellent chance of being hired by SocialMedia.ie or one of our clients or partners.

For more info about SocialMedia.ie please visit our web site and forward your curriculum vitae to conor@socialmedia.ie

 

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