13 June

10 Killer Tips For A Sales Focused Website

Your company website is your virtual shopfront – the place online that anyone interested in your product is likely to arrive at.   Here you highlight the unique value your products can offer everyone in your target market.  As with anything that can be sold online, new markets may open up for your business worldwide.  Of course with opportunity comes competition.  Now you may not be competing only against your rival across town but with similar firms from Melbourne to Milan.

As some online shoppers will never set foot in your own physical store (if you have one), you must wow them and woo them through your website.  The question we ask today is – once they visit, do you make it easy for them to move from curious, to interested, to sold?  Here are 10 tips to help improve user experience and increase sales.

 

Tip 1: Get Your Landing/Home Page right! - Once visitors click onto your homepage or through an ad to a specific landing page, make sure they know (a) where they are and who you are (b) what they can do while on your site, and (c) why they should stay longer.

 

Tip 2: Write great copy - Ensure your copy and content is persuasive and highlights the value of your product.  Does it

  • read well and is understandable by everyone?
  • focus on benefits for the customer, not just features?
  • provide answers to any fears or uncertainties visitors may have against purchasing?
  • give clear instructions on how to buy?
  • provide information on what happens after buying (delivery, returns process)?

 

Tip 3: Use product images - This seems an obvious point, but a text heavy site with no product images or visual cues often has visitors nodding off if they haven’t already clicked away.

 

Tip 4: Offer less products per page, with better description - Rather than following a ‘something for everybody’ approach and offering dozens of product alternatives, maybe try to focus on fewer.  This way you can zero in on the benefits of each in more detail.  Some web design guru’s give advice that for online retailers, 4-6 items on any one page is the magic number.  Did you know that Amazon follow the rule of 6?  They limit their highly effective ‘customers who bought this also bought these’ list of related items to a max of 6 per screen.

 

SocialMedia.ie importance of testing

Tip 5: Test/Change which benefits you use to sell each product - You may be very proud of a certain product benefit.  Do customers feel it is equally as important to them though?  Test different benefits within your headline or sub header and see what visitors are responding to in biggest numbers.

 

Tip 6: Test layout of any call to action - anything from the headline, copy wording, placement on page or even colour scheme of any ‘call to action’ box or button can increase response rate.  Tweak, test, repeat!

 

Tip 7: Reduce clicks to get to sale - Ensure that visitors don’t have to jump through too many hoops to avail of a free trial or make a purchase.  The longer the ‘click trail’ they have to follow, the more likely they are to baulk.  Simplify when possible.

 

Tip 8: Offer time sensitive offers/stocks etc - This is a great way of keeping your website up to the minute, and keep customers coming back to your site.  A timely offer can make your product look scarce and exclusive to potential buyers.  Google loves websites that update content often too, so it won’t do your SEO any harm either!

 

Tip 9: Promote shareability - using sharing buttons on your site allowing visitors to share an offer or product with their social network can be great exposure.  An example would be a clothing or art & design site allowing Pinterest pinning to special interest community boards to gain you viral attention the easy way.

 

Tip 10: Be your customer! – The more input you have had in your website design, the more a labour of love it will be to you.  Try to take off your designer hat and wear a visitor’s hat instead.  Use your site like they would.  There may be holes in user experience that you are not seeing, looking from the inside out.

 

These tips will get you thinking about your website and any potential for improvement.  It may be purring like a kitten to your eyes, but tweaking, testing and always looking at every change from a user perspective can glean even those small improvements that can snowball into better sales.

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29 April

Social Media Training – Special Offer for May

Training

SocialMedia.ie is continuing to train more and more people every day in the basics of social media. That’s why we are launching a multipart, introductory course to Social Media.

These days you need to be engaged with social media programs and platforms to stay up to date with the latest tools, technologies and trends especially if you work in business.

Choose from one of the three options:

Option 1 Option 2 Option 3
May 8th May 8th and 15th May 8th, 15th and 22nd
Blogging, Facebook, Twitter, LinkedIn and YouTube. Blogging, Facebook, Twitter, LinkedIn & YouTube in more detail plus Google+, Pinterest, Instagram, Vine, mobile media and online strategy. Blogging, Facebook, Twitter, LinkedIn & YouTube in more detail plus Google+, Pinterest, Instagram, Vine, mobile media and online strategy.
 You will also learn about budget software tools for measurement, monitoring and managing social media like a pro.
€55 €95 €145

If you’re interested in this offer then please call us at  +353 (0) 1 906 0006

All classes starts at 6:30pm and finishes at 9pm.

The classes will take place at the Digital Depot on Thomas Street, part of the Digital Hub.

 

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20 March

Use responsive web site design and improve the customer experience

Responsive-Design-Multi-Device-Example-460x295Responsive Design, what is it?

A responsive site is a site that changes it’s shape and appearance based on the device that’s accessing it. Rather than having multiple versions of the same site, you have one version that optimises itself for the current device. For example, if you are using a tablet, the site will re-structure itself so it’s easier to use. If you open it up on your phone, there’s no need to zoom in, the site is perfectly usable straight away. This style of site development is called responsive design and it’s quickly becoming an industry standard.

Hindering-Responsive-Web-Designing

Why is this important?

More and more users are going mobile. That means that every day you have more users visiting your site on a mobile device, and if your site isn’t mobile ready, then you’re losing customers and sales. You could get a mobile specific version of your site made, but it’s expensive, it can hurt your SEO efforts and it stops your users having a consistent customer experience. Instead, if you go responsive, you actually make things easier. Now you have one version of your site that any user can browse, cutting down on maintenance costs and development time. Responsive is a quick and easy way to ensure that your content is visible on any device, maximising content visibility.

How to go responsive

Getting a responsive site is easier than ever. If you’re using WordPress you can install a theme that will give you a fully responsive site in minutes. We recommend Themeforest, they offer top quality responsive themes at a reasonable price. If you’re not using WordPress, you can get a designer to modify your existing site, making sure you’re not losing business.

If you’d like to know more about responsive, or how you can get a responsive site, why not contact us!

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22 August

Social Media Skillnet Training

COURSE: Digital & Social Media Strategy

DATE: 14th September, 2011

TIME: 9:30am-4:30pm (Registration from 9:00am)

VENUE: Clarion IFSC Hotel

TRAINER: Conor Lynch (SocialMedia.ie)

COST: Cost €105pp *(FREE to unemployed)

* We also offer a number of free places to jobseekers. Those interested must meet eligibility criteria.

COURSE_CONTENT:

  • Optimise your website for Search Engine Optimisation/Marketing
  • Examine all consumer online/offline touchpoints for social media opportunities including your website, social media, email marketing, sponsorship, PR, events, retail & traditional media
  • Learn to create relevant shareable digital content for your audience

COURSE_BENEFITS:

  • You will engage with bloggers and social media communities
  • You will be provided with the practical tools & techniques to start creating your own social media & digital strategies
  • You will increase your sales & revenue via digital & social media
  • You will acquire the 10C’s Strategy Model – a framework for planning, creating & measuring your social media strategies

REQUESTS:

Participants must bring laptops. Wifi facilities available in hotel.

For further information or to book, please contact Maggie on 052 6126500 / 086 7776476, alternatively you can e-mail.

Maggie O’ Brien:  maggie@socialmediaskillnet.com

Twitter: twitter.com/SocialSkillnet
LinkedIn: linkedin.com/in/SocialMediaSkillnet
Facebook: facebook.com/SocialMediaSkillnet

 


 

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02 November

Social Media & Internal Marketing – Part 1

Social Media & Internal Marketing – Part 1

Internal Marketing is learning to socialize.

By now it must be clear that social media provide a powerful and very important tool when it comes to communicating with so-called external customers as part of the overall marketing mix.

Another possible use open to you is to harness social media within an organization, as a means of internal communication and internal marketing.

Internal communication is as important as external advertising. After all, how can a company win the trust of its customers if it does not have the goodwill and trust of its own employees? When successful communication takes place in a company, the business has more information available with which to base a successful marketing plan.

Surveys of managers indicate that leadership understands that efficient internal marketing is a key factor in achieving corporate success as it acts to ingrain corporate culture, implement change management and/or to keep the workforce up-to-date. However, there are indications that managers lack knowledge in how to implement an appropriate internal marketing campaign, using social media.

It is, therefore, not surprising that half of all employees surveyed in a UK study indicated that they do not feel well informed about company-related issues. Such findings reveal just how important it is to improve communications with staff as part of an HR (business) strategy.

When it comes to social media, managers tend to act with caution. Companies need to stop asking to what extent they should limit and control social media and instead they have ask themselves how they can expand their organization’s internal and external communications via social media.

In short, social media platforms can help achieve business objectives beyond marketing. Key elements that go beyond the scope of classical marketing include: shaping company culture, strengthening change management initiative, improving execution of corporate strategy, facilitating corporate communication and last, but not least, increasing employee engagement.

In the following weeks we will post more on the topic of shaping internal marketing using social media.

Malte Kempen

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13 October

Content Quality (Not Quantity) Builds Social Media Influence

Worried that you will have to spend all day playing with Twitter and Facebook to get results from a quality Social Media Marketing Strategy? According to a Marketing Profs report, studies show that quality content has significantly more influence and reach through social media than a mere quantity approach.

From the article:

Though most marketing executives (84%) agree there is a correlation between one’s ability to drive action (influence) and one’s reach, 90% draw a clear distinction between influence and popularity, and cite the quality of content as the most important factor in building influence online, according to a survey by Vocus and Brian Solis.

Fully one-half of the marketing executives surveyed say creating, posting, and sharing compelling content is the single most important action people or brands can take to increase their influence online, followed by authenticity (31%), and depth of conversation (10%).

Continue reading at Marketing Profs: http://bit.ly/bhEthO

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13 October

New Website Checklist

Some important considerations are often ignored during a website design or redesign. Here are some things to keep in mind.
(more…)

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