03 July

  • Category: Press and Media

  • Posted By: Team SocialMedia

  • Comments: no commented

SocialMedia.ie’s Conor Lynch interviewed for Newstalk’s ‘Down To Business’

Our intrepid CEO Conor was interviewed for Newstalk’s ‘Down To Business’ with Bobby Kerr (Dragon’s Den) on Sunday morning.  He provides useful tips on managing your personal Facebook presence and privacy online.  Conor also offers advice on building your professional profile through active use of LinkedIn.  The interview can be found here and begins at the 44 minute mark.

Enjoy!

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03 May

#SocialMedia #Political #Revolution – The Public Sector Magazine [Article]

The Public Sector Magazine, April 2013

Social media is the media of the people and successful politics is of the people too. In this article Conor Lynch, CEO, at SocialMedia.ie, aims to show you the reason why successful political organisations are embracing social media and shares some of their secrets.

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19 April

Should social media be handled by a young tech-savvy intern? [Article]

Irish Independent, 11th April 2013

In the on-going debate about hiring an intern to handle your social media presence, a panel of social media and digital marketing experts, including our very own Conor Lynch, CEO, at SocialMedia.ie, spoke with Katie Roche, of the Irish Independent about the pitfalls, benefits and options available when it comes to managing a company’s online presence.

Conor highlights the necessity to have a digital marketing strategy that ties to a business strategy with careful controls in place. He also promotes a working environment where “digital native” juniors can bring their senior colleagues up-to-speed with regard to the latest online tactics or trends.

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28 March

Introducing SocialMedia.ie 2013

Over the last few months we’ve been working with the Digital Skills Academy to produce some amazing content. One of these pieces was a video.

Introducing SocialMedia.ie – 2013

This video shows the importance of social media and the services that we offer. Can you tell where this was filmed? Here’s a clue, it’s popular music venue with a top notch social media presence. Watch the video and try to figure it out!

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We’d like to thank the BLab team from WebElevate that put this together. They did an amazing job and they were a pleasure to work with. Thanks for everything guys!

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28 March

Social Media Academy is launched

Over the last few months we’ve been working with the Digital Skills Academy to produce some amazing content, and here are the results!

SocialMedia Academy

Yesterday the Digital Skills Academy team, BLab, unveiled and launched our new SocialMedia.ie Academy. This web app allows users to learn all about social media and digital marketing. This academy will be updated regularly by the SocialMedia.ie team. So if you want to become a digital marketing master and get kept up to date with the latest trends, then why not visit our academy.

If you’d like to be one of the first to “enroll” in our new system, then simply click this link, or the image below!

socialmedia.ie Academy

Digital Skills Academy Launch Day

The launch day was held in the NDRC and it was a huge success. With lots of guests from all over the digital business landscape, the WebElevate BLab team had the perfect opportunity to showcase their hard work.

Here’s a sneak peak of what the event was like.

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Finally we’d like to thank the BLab team from WebElevate that put this together.

They did an amazing job and they were a pleasure to work with. Thanks for everything guys!

To check out the promotional video they made, click here.

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28 March

The top responsive blogs

Having a blog is more important now than ever. It’s the stage from which you broadcast your message, whatever it may be. With more and more users going mobile, your blog could be losing you business, even before they read it.

If your blog isn’t readable on a mobile device, then mobile visitors will leave straight way, losing you potential readers, readers that could become potential sales. Why alienate part of your audience before they even get inside the door?

The solution. Go responsive! It guarantees that your blog is usable, no matter what the device.

For inspiration, we’ve compiled a list of our favourite responsive blogs, have a read and see why we like them and how you can emulate them.

tatly

 Tatly

A site where you can buy professionally designed temporary tattoos. (visit site)

What we like

  • Images are the primary focus, draw attention to what’s important.
  • Easy to navigate and browse the blog
  • Simple, unobstrusive design without a lot of excess clutter.

What we’d change

  • Make the logo smaller, if it were smaller the reader could focus more on the content
  • Turn the menu into a dropdown, it’s not the focus for blog visitors

cognitionHappy Cog

Application and website builders, they have a strong focus on collaboration and digital experiences.  (visit site)

What we like

  • Elegant design that easy on the eye
  • Simple interface that’s intuitive and easy to navigate
  • Easy to search and traverse the blog

What we’d change

  • Make the logo, search box and taglin section smaller. While important, they aren’t the focus of the blog, the content is.
  • Keep pictures visible in the blog, regardless of device, they divide up the article, making it easier to read.

tnw

The Next Web

News site with all the latest news about Internet technology, business and culture. (visit site)

What we like

  • Header takes up minimal room
  • Incredibly easy to traverse thanks to the “next” button
  • Header image clearly shown
  • Content constains minimal clutter

What we’d change

  • Not a thing, as a mobile blog it’s amazing, as a responsive blog, it’s impeccable. 

spitgotSpigot design

A web design agency with a strong focus on user interface, development and content strategy. (visit site)

What we like

  • Clean, intuitive interface that’s easy to use
  • Preview of images and text make it very easy to browse
  • Posts are clean, uncluttered and easy to read
  • Blog images resize dynamically

What we’d change

  • Too little preview text, we’d show a little more and add an ellipsis to indicate there’s more content.
  • Make the search box smaller, or least not as prominent It only appears on the main page, so this is a miner gripe.

A responsive blog needs to be simple, elegant, uncluttered, with a strong focus on the content and the brand. All of the above get this right. Any of our suggested changes are minor and these blogs should be upheld as shining examples of how to do it right. If you intend to make your blog responsive, we suggest you pay close attention to these guys.

If you’d like to know more responsive blogs, or even just responsive design, why not contact us!

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12 February

Social Media Advertising Options on Facebook

Welcome back for part 2 in our series on advertising your business through social media. This week I’ll be looking at Facebook and showing you why it’s such a good option for your organisation.

Facebook

Facebook Ad

Ads appear on the right-hand side of your Facebook profile and newsfeed. They take the form of ads from the specific company and require no social interaction. It’s very simple and can be used to transport the user to your organisation’s website or even your Facebook business page. This can easily be initiated from: https://www.facebook.com/advertising

When promoting your Facebook page, you’re able to select where the user wll end up when they click on your ad. To get the most Likes, sending them to your timeline is usually the best option; there they can see the summary of your organisation and easily Like your page. On the other hand, if you want to promote another part of your page, you can easily send them to another area of your page. Be careful to make sure the user knows where they are going before clicking on the ad; it might be considered annoying and unwanted otherwise. If people expect one thing in the ad, and land on a page unrelated to what they saw in the ad, they’re much less likely to remain on the page and engage with your content.

Sponsored Story

These work as  a result of someone interacting with your ad and what you are promoting. Usually they appear as “John Doe Likes your organisation”. Sponsored stories can be beneficial because they appear on all this user’s friends’ newsfeeds; bringing awareness of your brand to there conscious, that they might not have been the case otherwise. Many companies track higher clickthrough rates from this medium than other types of Facebook advertising; just goes to show the power people have on influencing others, even through social media.

Promoted Posts

Another nifty tool the wonderful people of Facebook have created is promoted posts. These allow you to promote a post that already exists on your page. The idea is raise awareness or draw attention to specific offers or announcements on your organisation’s Facebook page. You can promote any post that has already been posted to your page (you just might need to look back a bit if it’s an old one).

Please note: when you’re posting something to your page with the intention of promoting it in the future, you cannot change the copy of the ad generated. All this means is that the first line of your ad will be the promoted part; so keep it exciting and eye-catching so that it engages with your target audience. A lot of companies use this method of advertising to draw attention to some piece of corporate social responsibility work they took part in or to advertise their latest deals.

Sponsored App

If your business has an app on Facebook, you can sponsor that app to get new users or increase it’s engagement with other users. When you click on the app settings, it will offer you the option to ‘Get New Users’. Here Facebook will generate an ad for you app and you can edit it to reflect the app’s benefits, before it goes out to new users. If you select the ‘Increase App Engagement’ option, your ad will be shown to current app users to increase their engagement with the app. It’s a simple way of promoting the app aspect of your company’s Facebook page.

Event Sponsorship

Ever wanted to increase the attendance of one of your company’s social functions to the public? Event sponsorship is a very handy tool to do just that! Here Facebook creates an ad and shows it to people who are likely to attend your event. This has been proven to increase attendance rates at certain public events organised by organisations. A lot of people need to be reminded that upcoming events are there and available for them to attend. A little ad here and there can plant the seeds in their mind and chances are they’ll bring a friend!

Targeting & Optimization

I’d like to finish off by talking a little bit about targeting and optimization of ads on Facebook; I mean what’s the point in creating the message if it’s not effective and reaching the people you want it to reach, you know? So here are some targeting and optimization tips:

  1. Facebook allows you to target by location country (and sometimes city), as well as by gender. So keep this in mind when targeting a specific market for your ads.
  2. You can also target by interest! Simply pick the applicable interests to your ad and away it goes. Facebook can manage this because they track the interests people have stated they have, as well as following the pages people Like.
  3. Facebook know how many people are attached to each interest, location, or gender so you can check if your targeted area is too small and whether or not you should expand your niche.
  4. Facebook have also released Sponsored Results which allows marketers to sponsor their results in the search bar on Facebook. This means that when people search for something related to your sponsored result, your page, app, or event will appear in the search bar.

To get some help with your Facebook advertising, please contact us.

Felix McCabe (LinkedIn)

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14 January

Social Media Advertising Options on Twitter

Advertising your organisation has always been essential in business. Through the various social media outlets this can achieved and managed very easily and with little effect to your bottom line. Over the next few weeks I will be exploring the various methods available to you and your business; looking into the finer details and explaining the nitty gritty bits. This week we’ll be starting with Twitter, so let’s dive right in.

Twitter

- Direct Advertising
(1) Twitter Promoted Tweets
These are tweets, paid for by advertisers, that appear at the top of twitter search results or members’ timelines when he/she logs in. They look like regular tweets with a “Promoted” label and are relatively unobtrusive. They have the advantage of  reaching consumers who might not necessarily follow the brand being promoted. Promoted Tweets are quite cost effective as they operate on a cost per engagement (CPE) basis. This means that the advertiser doesn’t pay unless someone replies, retweets, favourites, or clicks on it.

(2) Twitter Promoted Trends
These are trending topic links that appear on the Twitter home page and reflect what Twitter considers to be the most popular, real-time conversations on Twitter. Advertisers pay a flat fee to promote their brands. When people click on a Promoted Trend link, they see a Twitter search results page listing all the tweets related to that topic. A highly relevant tweet from the advertiser, with the “Promoted” label, appears at the top of the search results page.

(3) Twitter Promoted Accounts
Similar to the “Promoted” tweets and trends, Twitter Promoted Accounts are specific Twitter account links that appear at the top of profile search results pages and at the top of the “Who to follow” section on Twitter. They cost a flat fee, include a “Promoted” label, and can be targeted by country. When people click on a Promoted Account link, they are taken to Twitter profile for that account and can decide whether or not they want to follow the brand.

- Third-Party Network Advertising
There are a quite a few advertising networks that enable companies to pay Twitter members to publish tweets on behalf of a brand. You can find just about any celebrity (like Kim Kardashian) to publish a tweet for your brand through a third-party advertising network. The most popular ones include Sponsored Tweets and TwtMob. This method allows some ease as someone else handles all of the logistics, payments, and so on. There are specific disclosure policies that publishers must comply with in order to stay out of trouble with Twitter and the law; so make sure to pay attention to these.

- Publisher Direct Advertising
Brands can approach individuals who have significant influence on Twitter and offer to pay them for publishing sponsored tweets. Advertisers can reach out to the publishers who already have the trust of their target audiences. Brands use direct advertising to raise awareness, drive specific actions, and attract new customers. Brands can negotiate price, timing, and messaging with individual tweeters and tailor tweets to the appropriate audiences.

To get some help with your social media policy, please contact us.

Felix McCabe (LinkedIn)

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19 December

SocialMedia.ie Labs – Re-mixing marketing, media and technology!

social media labs

SocialMedia.ie Labs were designed to help co-create innovative digital marketing campaigns with our clients.  Our goal is to create world class digital & social media campaigns for our clients in 2013.

We bring a team of marketers, developers and creatives together to work on new ideas with your marketing team.  We will come up with stories about your brand and dream up the perfect mix of technology and media to get the word out there for you.

Organisations with great strategies and campaigns are gaining considerable competitive advantage as more and more of our lives are happening online. Our collaborative approach is hugely beneficial and in these labs real campaign ideas are conceived and planned out for our clients to implement.

SocialMedia.ie Labs can be booked by an organisation, be it commercial, educational or purely recreational!  From the team behind Connector Events, you can be sure this will be a valuable experience on many levels.

OTHER SOCIALMEDIA.IE LABS

-          Campaign Lab – Campaigns co-created by a team of marketing and technology specialists

-          App Lab – Create really useful applications using Facebook Apps, Web Apps & Mobile Apps

-          Digital Video Lab – Bring your stories to life with our video planning, creation and promotion

-          WordPress Lab – We help you build great web sites and blogs to power your social media

To find out more about SocialMedia.ie Labs, please call +353 1 906 0006 or email team [@]socialmedia.ie

 

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17 December

How Social Media influences Film and Entertainment industry

Social media has transformed how people and businesses communicate. With billions of pieces of content being added to the world wide web every year it can be very difficult for people to identify what is relevant and interesting to them. In this article I am emphasizing the potentially huge role of social media in the entertainment industry, specifically cinema.

The first article I was looking at has been written by Mark Banham, who approached the subject of social media and cinema by talking to leading players in cinema about how brands and their agencies raise up to the potential of social media. As we all know, the format of movie advertising is slowly changing, and distributors like Warner Bros reach their audience via Twitter, Facebook and YouTube, where they freely advertise and promote their movies. For example, the “Likes” recorded on the Harry Potter page reached up to 29 million during the run up to unveiling of the last film in the series. In the week before the July premiere the Harry Potter Facebook page gained nearly 100,000 Facebook friends per day. Unfortunately,many advertisers have been missing out on great opportunities created by crowdsourcing tools, what has created an emerging gap between social media and film releases.

Charlie Yeates, associate director at MediaCom and head of cinema said:

“To try and get people to talk about your brands in association with films [through social networking] … I’ve hardly seen anyone do it, but the amount of people in social networks talking about films is absolutely massive. … It’s very difficult for outside brands to get in on these conversations like they would normally on Facebook and Twitter, without a doubt”.

How then social media impacts on TV and Film ratings?

Kay M. Madati, head of entertainment and media and global marketing solutions at Facebook, discussed this and the effect of social media on entertainment at Mashable’s Media Summit. She told Mashable reporter Zoe Fox that social media is critical for content producers to tap into the power of friends and the influence they have on each other, for example via Facebook which allows people to share their thoughts on a new piece of entertainment. In addition to word of mouth, social media is conducive to innovative, eye-catching campaigns that keep viewers interested through the show’s airing. For example;  Madati said that Argo have maintained the audience base over the past few weeks, due to the word of mouth  drawing people to it week by week through social media.

Contrasting with usage of social networks by film brands, I would like to talk about Social Media Film Festival, which this year took place in Mirage hotel in Las Vegas. The Social Media Film Festival is an international film festival with films about social media, social change and technology.  The Social Media Film Festival envisions thought-provoking smaller budget films, show  how we use technology to communicate.  As technology is ever-changing, artists, filmmakers and individuals connect with each other in business and their personal lives via social media.

[hana-code-insert name='Paulina Film Video' /]

So what is the future for social media influence in film industry? According to social media guru Brian Solis, Social media is more than a digital water cooler for TV and movies, where via global conversation people share their experiences, what teaches us about consumer preferences. More importantly, their activity influences behaviour, which in marketing counts for everything. The Hollywood Reporter recently published an exclusive poll about social media led by market research firm Penn Schoen Berland. According to the study, 88% of respondents view social networking sites like Twitter and Facebook as a new form of entertainment. The report found that 79% of connected television viewers visit Facebook while watching TV. Additionally, 83% surf the web while viewing TV and 41% tweet about the show they’re watching.

Digital Influence proves that it can change behaviour. For example,  those who Tweet about movies actually influence the behavior of those who follow them; viewers have become participants in real-time experiences; many are also becoming critics by simply sharing their thoughts online. The study found that 72% of respondents post about movies on social networks after watching a film. The study found that even through social networking is playing a significant role in movie watching and shared experiences, traditional marketing is still king in how consumers make movie going decisions.

Looking at some examples in the above case study, we could observe that the role of social media is growing in everyday lives, but it seems to be still emerging to industries like film and entertainment. Thankfully, due to the high volume of market and social usage, businesses are starting to realise the potential role social media can play or even should play in their marketing strategies. Promotion via social media is inevitable, and even though it seems that word-of-mouth is the best way of advertising and raising awareness, it is important that the entertainment sector really joins the conversation and shares their stories on social media via Twitter, Facebook, YouTube etc.

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