23 June

SocialMedia.ie Digital, Social & Mobile Training

Since 2010, SocialMedia.ie offers group training and 1-1 consultative training sessions online and offline. We have trained more than 3,000 professionals in Digital, Mobile & Social Marketing.

We are pleased to introduce to you our training portfolio to have an overview of the masterclasses we deliver.

Don’t hesitate to contact us and tell us how we can help you. Follow us on @socialmedia.ie

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02 June

Experimental ideas – The Future of Film industry

As featured on connector360, our little sister website, we will now bring you a collection of innovations from film industry.

1. What about keeping your smartphone switched on at cinema? That is the challenge of Cinime that developed an interactive app to “use your little screen to get more from the big screen”. Read More

2. Civil drone and helicopter use in cinema is offering new ways to shoot action and provide a significant change in film visuals. Here is an amazing example of what can be done:

3. Have you always dreamt of living in a movie? Thanks to virtual reality in cinema the gap between real and movie world will become so close that you will feel like being part of the film. Read more

4. This behind the scene video reveals the secrets of 7 Oscars winner film Gravity and the remarkable technological innovation created to shoot the movie.

5. A new concept inspired by the trend of Slow Food just shows up on TV and proposes a different and fun way to watch TV.

For more stories like this, follow us on Twitter @connector360

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26 May

Experimental ideas – The future of Retail

As featured on connector360, our little sister website, we will now bring you a collection of innovative ideas from retail industry.

To receive our full list of retail case studies, please email team@socialmedia.ie

1.  Avenue Imperial created a digital retail experience which makes you feel like you are shopping in a store while you are browsing on your computer.

2. Technology helps to improve customer service in many ways – the interaction between iBeacon and Google Glass could be the future of retail and may change customer shopping experience forever.

3. Thanks to this Pizza Hut digital table you will be able to create your personal pizza like a real chef!  You will never be bored while waiting for your meal again.

4. Are you confused when buying clothes as there is so much choice? C&A helps solve this problem with its Facebook “Likes” campaign.

For more stories like this, please follow us on Twitter @socialmedia_ie

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26 May

Dos & Don’ts of Social Media

You want to use Social Media for your business?

As we are very generous, we are sharing some Dos & Don’ts for your Social Media strategy on different networks.

Dos & Don'ts of Social Media

For more infographics like this, follow us on @socialmedia_ie

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20 May

iBeacon revolutionises the fashion retail world

iBeacon is a new technology created by Apple that is intended to replace the old Near Field Communication (NFC) system. NFC is used to exchange data between two mobile devices without contact. NFC allows your smartphone to act as a credit card, loyalty card and more besides.

iBeacon is a new improvement of this technology. It enables users to make payments without any network connection. The good news is that iBeacon comes with all devices that operate iOS 7.

iBeacon allows companies to push offers and promotions straight to the consumer (providing they have downloaded the company’s app first).
This opens the way to loads of innovation in digital marketing and has already been adopted by many companies.

Macy’s the famous US department store has been using iBeacons to alert customers of current special offers when they enter the store.

American Eagle Outfitters also uses iBeacon technology to send customers a welcome message as they enter the store and inform them of location specific rewards.

iBeacons may be the solution for retailers to finally bring the online offline.

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15 May

Trendy New York restaurant serves up tasty Instagram menus #ComodoMenu

We all love to take photos, with our friends, with our houses, with our favourite places, with flowers, animal, drinks but most of all, we like to take photos with our food. Because we need to communicate with each other and because we like to share things, some smart guys decided to develop Instagram. We all know the photo-sharing app and we like it. But a man still has to eat and Instagram can’t help you find food, right? What would you say if I told you that you can go into a restaurant and you can use your smartphone to decide what you want to have from the menu?

A couple from New York decided to make their dream come true and they opened a cozy restaurant in the Big Apple. They wanted to ease their clients’ lives when they have to decide what they want to have from the menu. Besides this, the owners wanted to be different. Mission accomplished. Comodo Restaurant from New York came up with a new and great idea – to use Instagram to make their restaurant menu. You can sit at the table and search through The Instagram Menu by using the #ComodoMenu hashtag. All the guests in the restaurant can add photos of Comodo’s courses and dishes. Pretty cool, isn’t it?
Next time you can’t decide what to order you can search for #ComodoMenu and see what your friends recommend, simple as that.

by Anca Geangala

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12 May

2014 Social Media Awards – Sony Mobile campaign nomination

As featured on connector360, our little sister website. We are delighted to have been shortlisted for an experimental marketing award at the 2014 Social Media Awards.

Our work with Instagram for Sony Mobile at the St. Patrick’s Day festival will hopefully will pick up an award in June!

Awards sony

Please see all nominations on Social Media Awards

For more stories follow us on @connector360

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02 May

Online + Offline = Bottom Line for Institute of Directors

Conor Lynch presented to an audience of Irish business directors for IOD Ireland last week about how Online + Offline = Bottom Line.  His short presentation focuses on the opportunities available using social media and digital listening.

Please get in touch if you would like Conor or one of our team to come and talk at your business event.

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25 March

  • Category: Marketing, Mobile

  • Posted By: Team SocialMedia

  • Comments: no commented

connector360 digital outdoor solution with innovative mobile app management system

With our partners, we are launching a new cross-media advertising platform – the first of its kind to bridge the gap between mobile, online and outdoor, packaged within an easy-to-use smartphone app. This iOS based mobile app offers an integrated service to promote a brand or product at any event (such as a festival or football game), or location (from retail stores to bus stops), while activating the mobile enabled community around content and reinventing digital outdoor advertising in a more social and engaging environment.

We believe our new Digital Outdoor service offers a unique real-time mobile to outdoor advertising functionality that allows for seamless integration with existing campaigns and truly engages users through immersive digital technology.

To find out more about connector360 Digital Outdoor, contact us!

 

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24 October

connector360 – Clients & Projects Continue to Grow

connector360, creative agency and sister company to SocialMedia.ie, continue to grow their portfolio with the addition of clients such as Pair Mobile, Flogas, Ridge Consulting and Martino’s Trattoria as well as ongoing work with Eurocycles and Euro Baby, Griffith College and CIS Ireland.

connector360 Case Studies

Pair Mobile - Smartphone covers and accessories: View Study

Allianz GAA – Sponsorship of GAA: View Study

Griffith College Dublin: View Study

Eurotrek Group – Eurocycles & Euro Baby Stores: View Study

Flogas – Natural gas providers in Ireland & the UK: View Study

Visit us at connector360

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