15 September

Leveraging Social Media for Jobseekers

We all know how difficult it is to find a job and in the current climate it’s even more challenging. It’s easy to get disenchanted with the whole process and get distracted by social media. But did you know that these days, social media might be one of the keys to getting your next job? 

In this case study, we’ll show you how you can leverage social media to your advantage, helping you stand out from the crowd.

Read on to learn the tips and tricks to improve your social media network. (more…)

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05 April

Three-Week Social Media for Business Masterclass for only €99

21bda25c-f0a7-4710-a5f7-f227c4eac0d4-540_q80_-jpgFor those that don’t know their Facetube from their Twitsbook, the new world can feel a bit #EpicFail. But the online world is where the party’s at so allow SocialMedia.ie to update your social and business status for €99 (at €295 value), with a three-week social media masterclass.

What you’ll get

  • Get tips on perfecting the art of blogging, digital video, maximising the impact of your online content, and much more.
  • You’ll also get access to the SocialMedia.ie’s ’10 “Step Strategy Model” to help you plan, create, and measure strategies.
  • The fun and interactive workshops will help you interact with online communities and use real-life examples to help you learn.

Don’t let your skills get stuck in the dark ages — today’s deal is your click-through to another blogosphere.

Click the following link to take advantage of this fantastic offer.

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28 March

Social Media Academy is launched

Over the last few months we’ve been working with the Digital Skills Academy to produce some amazing content, and here are the results!

SocialMedia Academy

Yesterday the Digital Skills Academy team, BLab, unveiled and launched our new SocialMedia.ie Academy. This web app allows users to learn all about social media and digital marketing. This academy will be updated regularly by the SocialMedia.ie team. So if you want to become a digital marketing master and get kept up to date with the latest trends, then why not visit our academy.

If you’d like to be one of the first to “enroll” in our new system, then simply click this link, or the image below!

socialmedia.ie Academy

Digital Skills Academy Launch Day

The launch day was held in the NDRC and it was a huge success. With lots of guests from all over the digital business landscape, the WebElevate BLab team had the perfect opportunity to showcase their hard work.

Here’s a sneak peak of what the event was like.

[hana-code-insert name='Academy Qik Video' /]


Finally we’d like to thank the BLab team from WebElevate that put this together.

They did an amazing job and they were a pleasure to work with. Thanks for everything guys!

To check out the promotional video they made, click here.

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18 February

SocialMedia.ie Open Agency Day in Dublin for #SMW13


Are you interested in starting a career in Digital & Social Media Marketing but don’t have the industry experience or portfolio to clinch the next job interview? Perhaps you are an up and coming digital designer (Graphics, Web, Mobile, Social) with talent looking to get your career kicked off?

During the Social Media Week, SocialMedia.ie are organising an Open Agency Day to introduce our services and social media studies to our interested team. We will give an unique opportunity to know our entire office and how we work, letting you to know all about social media with training prepared specially to you. And the best part it is all for FREE.

You will get to know about Social Networks, Digital Marketing, Digital Strategy, Digital Design and much more.

Open Agency Day

Date: Friday, 22nd February 2013

Time: 1pm – 6pm

Where: SocialMedia.ie Office - Level 2, NDRC, Digital Exchange, Crane Street, Dublin 8, Ireland.

For further information about the Open Agency Project, click here.

To apply, email us at team@socialmedia.ie


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30 January

Fáilte Ireland LinkedIn Webinar Follow-Up

Hello, everyone!

SocialMedia.ie would like to say thank you to Ian and Colette from RazorCoast for organising the LinkedIn Webinar. Here are some more questions from viewers that we did not have time to answer on the day. We hope you find the answers useful. For further information follow the hashtag #FiWebinar and @SocialMedia_ie

1. Our hotel name has changed but I cannot seem to edit the name change?  How can I do this in LinkedIn?
R: Changes to company names can only be made by the LinkedIn’s Company Page team. Here is the link to request a change. You need to provide the following information when requesting the change:

- The exact spelling of how the name currently appears on LinkedIn

- How name should actually read

- The URL (webpage link) for the company page on LinkedIn

2. Can I use my contacts to advertise an event? If so how?
R: There are a few ways in which you could advertise your event to your contacts. First you could send them a direct message. To do this select “Compose Message” from the Inbox menu. When you are writing the message at the bottom of the screen you can UNCLICK the option to show names and email addresses. This is important so you don’t spam people. You could also post an update on your profile which will automatically be seen by all your contacts, and if you specifically ask them to share it with their network then it could get spread around a bit further

3. How do I set up a company on LinkedIn?
R: It’s possible to set up a company in just a few steps. First of all, go to the “add company page” by clicking on the link below. Enter your company name and email address. You’ll then need to verify these details through an automatic email that you’ll receive. Next fill in your company’s details and that’s it. Now, you need to identify your potential groups of connection and take advantage of everything that LinkedIn has to offer. Click here to Add a Company Page!

 4. How do I set up a group e.g. Event Managers @ XHotel…The idea would be it is a members club to make inquiries, avail of discounts/special offers etc..
R: Click the link below to go to the Create a Group screen in LinkedIn or select “Create a Group” from the Groups menu. Then start filling out all the information. At the bottom of the screen you must choose if you want to create a private group or an open group. In this example you may want to have a private group as it sounds like it’s only meant to be available to members. Check here to Create a Group!

5.  How can I make somebody else an admin for the company page? I created a company page from my own profile but can’t find where I can make the owner an admin. 
R: If you are a Company Page administrator, you can add other administrators by following the steps below:

Click Companies at the top of your homepage and search for your company.

- On the search results page, click your company’s name.

Click Edit in the upper right.

- Go to the Company Page Admins section. 

- Type the name of a connection that you want to be an admin. You must be connected to the new admins through LinkedIn before you can add them.

- Click Publish

6. How can I merge my LinkedIn Accounts?
R: It is not possible to merge two LinkedIn accounts. But, one option that could be useful is to analyse which account has more connections, more friends, more completed information and more updates, and then change the email address for the one that you want to keep activated. If you have friends from the other LinkedIn account that you will no longer be using, make a note of their names as you will need to invite them to connect again.

7. We do a lot of work with TY students in our Cookery school. Sometimes struggle to link with their influencers i.e their teachers. Any suggestions?
R: You can put some posts on WordPress and share it on LinkedIn or also create a group to discuss a subject of general interest.

8. Does the standard free profile suffice for networking or is the upgraded profile far more beneficial?  
R: Standard profile is fine while getting started and you can upgrade to Pro when you have more experience and ready to invest more money in LinkedIn.

9. What is the key advantage of the upgrade version over the free version?
The full list of benefits are listed in LinkedIn as they encourage you to upgrade! Check it here!

10. Is LinkedIn good for the craft sector?  (e.g. stone carver) 
R: Yes, you’ll find all kinds of potential customers and partners on LinkedIn. One thing that would be great is to put all that you have identified any connection or interest in this sector in a group and bring a subject to discuss and engage each other. After that, it would be possible to select potential customers for what you are looking for and keep in touch through groups, direct message or shared posts.

11. Is there a future for a tiny business, ( I provide the Kinsale Heritage Town Walk.) on Linkedin?
R: Yes. You can reach out to walkers and partners in LinkedIn.

12.   Often Personal invitations from Smart Devices are standard and not available to customise? Whats the advice here?
R: It is very important that requests to connect are personalised so as the mobile apps don’t allow them to be personalised then only do connection requests via the LinkedIn website.

13. LinkedIn seems to be very Ireland/UK/USA focussed – is it of any use if my markets are not in those areas?
R: LinkedIn is in fact very popular across Europe and the rest of the world (check out the infographic here). However, there are other similar business social networks in Europe that you may also want to consider. For example, www.xing.com is a popular one in Germany with over 10 million users and another popular European network is the French network www.viadeo.com with over 50 million users.

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19 December

SocialMedia.ie Labs – Re-mixing marketing, media and technology!

social media labs

SocialMedia.ie Labs were designed to help co-create innovative digital marketing campaigns with our clients.  Our goal is to create world class digital & social media campaigns for our clients in 2013.

We bring a team of marketers, developers and creatives together to work on new ideas with your marketing team.  We will come up with stories about your brand and dream up the perfect mix of technology and media to get the word out there for you.

Organisations with great strategies and campaigns are gaining considerable competitive advantage as more and more of our lives are happening online. Our collaborative approach is hugely beneficial and in these labs real campaign ideas are conceived and planned out for our clients to implement.

SocialMedia.ie Labs can be booked by an organisation, be it commercial, educational or purely recreational!  From the team behind Connector Events, you can be sure this will be a valuable experience on many levels.


-          Campaign Lab – Campaigns co-created by a team of marketing and technology specialists

-          App Lab – Create really useful applications using Facebook Apps, Web Apps & Mobile Apps

-          Digital Video Lab – Bring your stories to life with our video planning, creation and promotion

-          WordPress Lab – We help you build great web sites and blogs to power your social media

To find out more about SocialMedia.ie Labs, please call +353 1 906 0006 or email team [@]socialmedia.ie


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24 November

Why Irish CEO’s must use social media


In today’s digital world, social media has become an increasingly important communications channel for building a connection between brands and their most vocal fans and critics. While many companies understand the important role that social media plays in brand building, most have not yet realized its potential to raise the profile of corporate executives to establish industry thought leadership and strengthen the credibility of the brand.

According to a recent report, 50% of consumers stated they were more likely to purchase from a company and recommend a brand to others after following the company’s tweets.

“People want CEOs who are real. They want to know what you think. Can you think of a more cost-effective way of getting to your customers and employees?”- Bill George Harvard Business School.

In this day and age Social Media cannot be ignored, and we at SocialMedia.ie are here to help. We can help with Social Media Training, Campaigns, Audits, Analytics and much more. So call today +353 (0)1906 0006 or team@socialmedia.ie


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25 April

Social Media: The Hall of Fame

The social media has become an integrated part of our digital world.  With the unstoppable development of new platforms, applications and channels it is essential to find paragons to follow. In the Hall of Fame we have depicted 10 examples of successful digitalised campaigns which have mixed creativity, insightful approach and the essence of social networking.

Looking at achievements of Old Spice, Carlsberg, O2 and Blendtec, we can understand the groundwork of viral videos on YouTube. Humour, innovative implementations of traditions, organic interaction with fans lie in the heart of these flourishing stories. Incorporating Twitter and Facebook accounts by such brands as Meteor, Magic Hat Brewery, KLM Airlines  helps to construct a vibrant platform which provides the company with reliable feedback on the company’s goods and services. Simultaneously, usage of applications or competitions can maintain communication as well as the growth of the existing customer base.


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19 January

SocialMedia.ie’s Free Social Media eBook 2012

We have created a new Social Media eBook for all our readers. Written by Conor Lynch, Cian Corbett and Fiona Pope, this free eBook is the perfect beginners guide to using Social Media for your business. The Social Media eBook 2012 is a compilation of SocialMedia.ie’s article for the Institute of Directors in January 2012 and our ten article social media series in the Sunday Business Post towards the end of 2011.

You can download the Social Media eBook 2012 along with our two eBooks from 2011 here.


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16 January

Social Search and David Beckham: Google Plus ups its game










Before Christmas I wrote a short blog on the current state of Social Media’s “Big 4“. That’s right, the previously known “Big 3″ being Facebook, Twitter and Linkedin were now joined at the table by the divisive new comer Google +. The stat’s read as follows:

  • Cost $585m to build
  • 50 million registered users
  • Has yet to create any revenue (due to lack of advertising model and few business pages)

However, despite the fact we’re only 2 weeks into 2012, there have already been a few changes which could see drastic improvements in Google +.


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