26 March

connector360 invites you to join the 25th Connector Meetup

Connector brings the Facebook generation ‘Face to Face’ at social networking social events. Join up to 100 of your peers on 16th April for our 25th Connector Meetup over the last 5 years.

Since 2008, we have organised 25 events with industry leading guest speakers from organisations including Facebook, Today FM, Daft, Microsoft, Boards.ie, Electric Picnic, Muzu.tv, Bebo & many more!

Come along and meet other passionate people from across the digital world and connect with them both online & offline! We promise a mix of business, technology and culture from around the world. Connector is inviting you to rub shoulders with some of the movers and shakers from the digital world.

There will also be a few surprises thrown into our little cultural melting pot!

You can join the event on Facebook for further updates.

We look forward to seeing you on 16th April 8-)

 

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04 March

UCD ‘Images of Research from Ireland’ benefits from connector360 social media expertise

It is with great delight that we invite you to visit ‘Images of Research from Ireland’, a photography exhibition organised by University College Dublin. Hosted at the European Commission offices on Dawson Street, Dublin 2, this 2-week long exhibition launched this Monday, and will run until Friday, March 7th.

The exhibition presents a creative collection of innovative and imaginative images from the UCD Images of Research Collection. It aims to engage the public in the research undertaken at UCD, and highlights the depth and range of the research taking place at the University.

“Images of Research” is a competition open to university students, research technicians and the staff of UCD’s affiliated teaching hospitals. Since its launch in 2006, there have been over 1650 entries. Each year 12 images are shortlisted by a jury composed of UCD staff and external judges. This exhibition features the winning selections, displaying the best visual portrayals of research across Science, Engineering, Humanities, Business and the Arts.

Our sister agency connector360 are supporting the event and promoting it across various social media channels.

This free exhibition is open to the public, Monday to Friday, between 9am – 5pm. For more details and updates, follow UCD Research on Facebook and Twitter. You can also visit the official event site here. Join us there and see the world through curious eyes.

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26 February

Augmented Reality conference supported by connector360

AR Marketing is a leading resource for marketers and advertisers that actively promotes the use of Augmented Reality as a crucial strategic tool in marketing communications. This new website is run by Alex Gibson, marketing lecturer at DIT and the founder of The Persuaders, a radio programme and podcast dedicated to marketing and media.

Our sister agency connector360 created the branding, imagery and entire website for AR Marketing and is also a sponsor at the upcoming AR Marketing 2014 event.

But what is AR Marketing 2014?

AR Marketing are organising a unique event: the first conference and exhibition that aims to specifically showcase the role and impact Augmented Reality has in integrated marketing communications. Attendees will be given the opportunity to listen to speeches from renowned international speakers, witness AR Marketing case studies and experience demonstrations of up and coming wearable technologies (such as Google Glass, among others).

AR Marketing 2014 would also like to invite you to attend a debate about building brands with Augmented Reality. Not only this but the event will also be a fantastic opportunity to network with international Augmented Reality experts and delegates!

AR Marketing 2014 will take place on Tuesday April 15th at the Guinness Storehouse in Dublin, Ireland. We hope to see you there!

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10 December

Digital Donations #12Days of Christmas App

Christmas is fast approaching and our elves have been busy in the workshop creating something extra special for this year’s holiday season. We have created an app to harness the power of social media that will enable 12 Irish charities to spread their messages further and faster this Christmas.

We are inviting you to help lead the movement for a really important campaign. Christmas is a time of joy and happiness, or so says all of the advertisements that started in October (yikes), but let’s not forget that Christmas can also be a hard time for so many and we want to give a helping hand. Will you join us?

We are starting a digital donations campaign urging the online community to give a helping hand this Christmas. We are asking Facebook and Twitter users to donate their online influence to help spread the important messages of various Irish charities over the 12 days leading up to Christmas.

Coming together as a community is more important the ever at this time of year and we want to encourage the gift of giving through a simple Facebook post or Tweet. We have created an app that posts a different charity’s message each day to your Facebook or Twitter feed for the 12 days running up to Christmas. By banding together through our social networks we can ensure that important messages from charities are heard and spread quickly throughout the online community, encouraging others to reach out and show a bit of Christmas spirit this holiday season.

So how can you help us? With your influence of course! We are encouraging you to sign up and join the cause. It’s the time of year for sharing and caring and we want to get as many people as possible to donate their online space through using the app and helping those in need the Christmas.

Charities we are supporting are all worthy of support and are the Irish Youth Foundation, Irish Cancer Society, UNICEF, Goal, Barnardos, Jack & Jill Foundation, WALK, ARC Cancer Support Centre, Gay Switchboard, Irish Kidney Association, PAWS & Console.

Please support the #12days Digital Donation Campaign here

Wishing you a Merry Christmas!

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30 July

Social Media Screw Ups at Cork Chamber of Commerce

Our CEO Conor Lynch is speaking today in Cork as a guest of the Cork Chamber of Commerce.  It is a great event called Social Media Wake Up Call and Conor looks forward to meeting all his Cork cousins!  He is speaking about Social Media Screw Ups!

 

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19 July

Longitude Festival – The Social Media Battle of the Bands!

MCD’s Longitude Festival throws open its gates today for three days of music and fun with some of the world’s top acts performing.  The music, the weather, the people, the whole weekend is made for sharing!  Social media will be in overdrive with discussion, opinion, pictures and videos of fan’s experiences.

The common thread to most of this sharing will be the bands.  We have drawn up battle lines and pitted the acts performing against each other by their popularity and fan engagement through social media.  We have created this infographic to highlight the social media superstars that will have their fans tweeting and sharing their experiences well into the night and beyond!

Feel free to share your experiences with our team too, you can tweet any stories or pictures to us @socialmedia_ie  or post to our Facebook wall.

We’ll see you in the front row, enjoy #Longitudefest!

SocialMedia - Infographic - Longitude Battle of Bands

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11 April

Digital Trends Seminar Launching at 6:30 today

Our Quarterly Digital Trends Seminar is launching today at 6:30pm.

image_DTS

Come spend an evening learning about top trends like Digital Marketing Analytics, Digital Video, Device Proliferation, sCommerce and much more.

This seminar will be available online via Livestream. If you’d like to watch our seminar online, then visit our Twitter account, we’ll tweet the link to the stream at 6:20pm.

Click here to visit our Twitter account so you can join!

 

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08 April

Free SocialMedia.ie Quarterly Digital Trends Seminar

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If you ever wanted to know how your consumers will behave in the future you can’t miss the Quarterly Digital Trends Seminar, organised by SocialMedia.ie which will let you know all the latest top trends in digital, social and mobile marketing.

Come spend an evening learning about top trends like Digital Marketing Analytics, Digital Video, Device Proliferation, sCommerce and much more.

The SocialMedia.ie Quarterly Digital Trends Seminar is available online and offline.

socialmedia_ie-digital-trends-seminar

 

What: SocialMedia.ie Quarterly Digital Trends Seminar

Where: Digital Exchange, Crane Street, Dublin 8, Ireland

When: Thursday, 11th April, at 6:30pm

How to Apply: apply here.

 

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06 March

Digital Media and Marketing Summit Dublin 2013

For the 4th consecutive year the Digital Summit is a unique opportunity for Irish companies interested in the Digital Media and Marketing sector to see local and international innovative ideas showcased at home in Dublin. This successful event puts agencies and clients together and the high quality of our national and international speakers will provide an excellent networking environment to discuss the highlights of the day.

Conor Lynch, founder of SocialMedia.ie (Powered by BOSS Metrics), is one of the speakers and his talk is about Digital Marketing Data – The New Battlefield for Business.  He will talk about gaining competitive advantage by getting more insights from your own and your competitors digital data.

Apart from our trusted lieutenant Conor Lynch, many more speakers are speaking about the latest trends and technologies in Digital Media and Internet Marketing. Here they are some of them: Dorothy Creaven, Co-Founder and CEO, Element Software; Niall McKeown, Managing Director, iON; Stephen O’Leary, Managing Director, O’Leary Analytics; Alan Coleman, Founder and CEO, Wolfgang Digital.

Click Here to further information and to book the event and if you go, please come and say hello!

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12 February

Social Media Advertising Options on Facebook

Welcome back for part 2 in our series on advertising your business through social media. This week I’ll be looking at Facebook and showing you why it’s such a good option for your organisation.

Facebook

Facebook Ad

Ads appear on the right-hand side of your Facebook profile and newsfeed. They take the form of ads from the specific company and require no social interaction. It’s very simple and can be used to transport the user to your organisation’s website or even your Facebook business page. This can easily be initiated from: https://www.facebook.com/advertising

When promoting your Facebook page, you’re able to select where the user wll end up when they click on your ad. To get the most Likes, sending them to your timeline is usually the best option; there they can see the summary of your organisation and easily Like your page. On the other hand, if you want to promote another part of your page, you can easily send them to another area of your page. Be careful to make sure the user knows where they are going before clicking on the ad; it might be considered annoying and unwanted otherwise. If people expect one thing in the ad, and land on a page unrelated to what they saw in the ad, they’re much less likely to remain on the page and engage with your content.

Sponsored Story

These work as  a result of someone interacting with your ad and what you are promoting. Usually they appear as “John Doe Likes your organisation”. Sponsored stories can be beneficial because they appear on all this user’s friends’ newsfeeds; bringing awareness of your brand to there conscious, that they might not have been the case otherwise. Many companies track higher clickthrough rates from this medium than other types of Facebook advertising; just goes to show the power people have on influencing others, even through social media.

Promoted Posts

Another nifty tool the wonderful people of Facebook have created is promoted posts. These allow you to promote a post that already exists on your page. The idea is raise awareness or draw attention to specific offers or announcements on your organisation’s Facebook page. You can promote any post that has already been posted to your page (you just might need to look back a bit if it’s an old one).

Please note: when you’re posting something to your page with the intention of promoting it in the future, you cannot change the copy of the ad generated. All this means is that the first line of your ad will be the promoted part; so keep it exciting and eye-catching so that it engages with your target audience. A lot of companies use this method of advertising to draw attention to some piece of corporate social responsibility work they took part in or to advertise their latest deals.

Sponsored App

If your business has an app on Facebook, you can sponsor that app to get new users or increase it’s engagement with other users. When you click on the app settings, it will offer you the option to ‘Get New Users’. Here Facebook will generate an ad for you app and you can edit it to reflect the app’s benefits, before it goes out to new users. If you select the ‘Increase App Engagement’ option, your ad will be shown to current app users to increase their engagement with the app. It’s a simple way of promoting the app aspect of your company’s Facebook page.

Event Sponsorship

Ever wanted to increase the attendance of one of your company’s social functions to the public? Event sponsorship is a very handy tool to do just that! Here Facebook creates an ad and shows it to people who are likely to attend your event. This has been proven to increase attendance rates at certain public events organised by organisations. A lot of people need to be reminded that upcoming events are there and available for them to attend. A little ad here and there can plant the seeds in their mind and chances are they’ll bring a friend!

Targeting & Optimization

I’d like to finish off by talking a little bit about targeting and optimization of ads on Facebook; I mean what’s the point in creating the message if it’s not effective and reaching the people you want it to reach, you know? So here are some targeting and optimization tips:

  1. Facebook allows you to target by location country (and sometimes city), as well as by gender. So keep this in mind when targeting a specific market for your ads.
  2. You can also target by interest! Simply pick the applicable interests to your ad and away it goes. Facebook can manage this because they track the interests people have stated they have, as well as following the pages people Like.
  3. Facebook know how many people are attached to each interest, location, or gender so you can check if your targeted area is too small and whether or not you should expand your niche.
  4. Facebook have also released Sponsored Results which allows marketers to sponsor their results in the search bar on Facebook. This means that when people search for something related to your sponsored result, your page, app, or event will appear in the search bar.

To get some help with your Facebook advertising, please contact us.

Felix McCabe (LinkedIn)

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