10 July

SocialMedia.ie produces company video for Leman Solicitors

SocialMedia.ie have created a new homepage video for Dublin’s Leman Solicitors.  The video highlights everything that makes them one of Ireland’s most innovative and modern law firms and can be viewed below by clicking on the image.

If you would like to talk to the team about producing a video for your own company, we can showcase exactly what makes your business great. You can get in touch with us at team@socialmedia.ie

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27 June

Instagram Video battles with Twitter Vine – which is best for marketers?

Instagram Video launched on June 20th to much fanfare and media attention.  Now the dust has begun to settle, we ask how has it been received and look at the inevitable Vine comparisons.   Also, what value can it create for marketers in future?

Instagram Video – The Vital Statistics

Instagram Video arrived with a strong array of user functions.  It promised 15 second clips, easily created via any IOS or Android device.  Instagram maestros were delighted to hear that it contains 13 filters, which is arguably the killer app for their existing photo platform.  To place a cherry on top, the on board stabilisation technology ‘Cinema’ is truly impressive function within a free product.

Instagram users can now create quality video and have it online within minutes.  Great news for everyone, from the #catstagram documenters of everything furry and feline, to brands and businesses looking for an easy to use, cheap way of creating visual content and sharing with their audience.  With millions of existing subscribers ready to use this new addition, has Instagram Video changed the game?

Instagram Video vs Vine

Not only are these two video apps vying for your attention, but they are steered by the two social media behemoths – Facebook own Instagram while Twitter are behind Vine.  Vine has a six month head start and now has over 13 million users. Instagram has over 100 million users who (with a simple app update) instantly have video at their fingertips.

The debate over which platform may triumph is mainly centered around the functionality of both and the 6 seconds of Vine content versus the 15 seconds Instagram offers in particular.  Getting your message or story across in these small times is a challenge, but this allows creatives types to get creative!  TechCrunch asked a professional photographer and Viner (who builds Vine content for some of America’s biggest brands) to shoot the same content via both platforms and then polled her followers over which offered the best aesthetic results.  The verdict?   Vine has the edge…  An interesting early blow in this clash of the titans.

Interestingly, just prior to the Instagram video launch, on June 8th, Topsy Analytics noted that the amount of Vine shares via Twitter for that 24 hour period surpassed Instagram for the first time ever, with 2.37 million Vine links to Instagram’s 2.17 million.  We now know that Instagram were biding their time until their video launch but Vine’s growing presence means they will not be going anywhere soon.

Instagram Video For Digital Campaigns

Instagram Video has great applications for business – from the biggest brands to small and medium enterprises too.  You can move from a campaign concept to launch in mere hours, and share your video online with your followers and fans to build social engagement (and maybe even virality if you are lucky!).  Without needing big marketing budgets or specialist expertise to create, shoot, edit and share a visual idea, both Instagram Video and Vine bring content creation into the hands of businesses of any size.  We expect to see more instances of visually creative and quirky story-telling, behind the scenes footage, ‘how-to’ guides and even customer created video content appearing on brand’s social media feeds soon.

The Early Adopters – Brands Taking the Instagram Lead

Burberry Instagram Video

Already there are many big brands active and experimenting with the new platform.  Jamie Oliver (a brand unto himself) announced the launch of his new restaurant via Instagram Video, while Starbucks show you around their first ever cafe (opened in 1912).  Many of the early adopter brands and businesses using Instagram Video are doing so to give a ‘behind the scenes’ view of their business.  This humanises brands and in Starbucks case especially so, they show that even the biggest corporations had humble beginnings.

Other brands have already released slickly edited and gorgeously shot ‘advert’ style content, none more impressive than Burberry.  Just click the image to the left to take a look.  This example is but an early indicator of the stylistic promise that this medium holds in future.

National Geographic Instagram Video

 

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We leave you with the finest examples of Instagram Video so far that we have given a well deserved standing ovation to – Burberry’s slick statement of intent, and then National Geographic’s quirky, fun, made for social sharing approach that we are sure will become a popular use of this medium in future.  Click on the photo to the right to view (Instagram have not allowed off-site embedding for their video, not yet at least).

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If your business would like assistance and guidance in creating and using video as part of a great digital campaign, we would love to offer our advice.  You can get in touch with us at team@socialmedia.ie.

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14 June

SocialMedia.ie create video content for Pharmaceutical Society of Ireland

Here is a recent digital video SocialMedia.ie completed for The PSI which is about promoting an understanding of the roles and responsibilities of a supervising pharmacist, as well as the legal requirement, governance and accountability aspects of the role.

You can watch the video here.

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11 April

Digital Trends Seminar Launching at 6:30 today

Our Quarterly Digital Trends Seminar is launching today at 6:30pm.

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Come spend an evening learning about top trends like Digital Marketing Analytics, Digital Video, Device Proliferation, sCommerce and much more.

This seminar will be available online via Livestream. If you’d like to watch our seminar online, then visit our Twitter account, we’ll tweet the link to the stream at 6:20pm.

Click here to visit our Twitter account so you can join!

 

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08 April

Free SocialMedia.ie Quarterly Digital Trends Seminar

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If you ever wanted to know how your consumers will behave in the future you can’t miss the Quarterly Digital Trends Seminar, organised by SocialMedia.ie which will let you know all the latest top trends in digital, social and mobile marketing.

Come spend an evening learning about top trends like Digital Marketing Analytics, Digital Video, Device Proliferation, sCommerce and much more.

The SocialMedia.ie Quarterly Digital Trends Seminar is available online and offline.

socialmedia_ie-digital-trends-seminar

 

What: SocialMedia.ie Quarterly Digital Trends Seminar

Where: Digital Exchange, Crane Street, Dublin 8, Ireland

When: Thursday, 11th April, at 6:30pm

How to Apply: apply here.

 

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28 March

Introducing SocialMedia.ie 2013

Over the last few months we’ve been working with the Digital Skills Academy to produce some amazing content. One of these pieces was a video.

Introducing SocialMedia.ie – 2013

This video shows the importance of social media and the services that we offer. Can you tell where this was filmed? Here’s a clue, it’s popular music venue with a top notch social media presence. Watch the video and try to figure it out!

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We’d like to thank the BLab team from WebElevate that put this together. They did an amazing job and they were a pleasure to work with. Thanks for everything guys!

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28 March

Social Media Academy is launched

Over the last few months we’ve been working with the Digital Skills Academy to produce some amazing content, and here are the results!

SocialMedia Academy

Yesterday the Digital Skills Academy team, BLab, unveiled and launched our new SocialMedia.ie Academy. This web app allows users to learn all about social media and digital marketing. This academy will be updated regularly by the SocialMedia.ie team. So if you want to become a digital marketing master and get kept up to date with the latest trends, then why not visit our academy.

If you’d like to be one of the first to “enroll” in our new system, then simply click this link, or the image below!

socialmedia.ie Academy

Digital Skills Academy Launch Day

The launch day was held in the NDRC and it was a huge success. With lots of guests from all over the digital business landscape, the WebElevate BLab team had the perfect opportunity to showcase their hard work.

Here’s a sneak peak of what the event was like.

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Finally we’d like to thank the BLab team from WebElevate that put this together.

They did an amazing job and they were a pleasure to work with. Thanks for everything guys!

To check out the promotional video they made, click here.

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22 February

The Rise of Digital Video and Moving Pictures

kony_2012_In 2012, a short documentary about an African Warlord made history by becoming the fastest spreading online video. The phenomena broke records by reaching more people its first week of release than the highest rated TV series. Joseph Kony, leader of the Lord’s Resistance Army, the African Guerilla movement using child soldiers, became the most talked about villain in America.

Amazingly all this was made known by a small charity who posted a 30′ minute video on YouTube. Almost immediately ‘Kony 2012′ went viral gaining attention from icons such as Bill Gates and Oprah Winfrey. Kony 2012 had sparked the rise of Online video and is one of the compelling reasons why we need to embrace this medium.

Approximately 44% of Irish Companies are using YouTube in their digital strategy and with a staggering 800 million visitors worldwide, online video has the potential to be priceless. Video share your content by engaging the senses and emotions of the viewer. Plus it has minimal investment, which is always attractive. Videos can be shared across all social networks, communicating complex messages and enhancing your engagement with a wide audience.

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According to Brightcove, B2B companies experienced a 36% annual sales increase after using Video. With 183 million Americans watching 37 billion Online videos in September 2012 alone, what’s keeping you?

There are many ways of creating that perfect video, whatever your budget. Screen Capture is a cost effective method of putting your content on YouTube. Free tools like screenr.com allow you to talk your way through a presentation as if to a roomful of people. What you show on your desktop becomes your video content and your voice narrates.

For higher budgets working with production companies can produce some pretty impressive results. Animation can show your target audience exactly what you do, illustrating old and new methods, ending with a clear call to action. Video testimonials are a growing trend, filming customers opinions about your product or service. Testimonials are a reassuring push for potential clients.

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If you’re interested in video and would like some expert advice, or even want a video made, please Contact Us.

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05 February

Whelan’s – Video Extras Wanted

If you love rock, pop, electronic music and have the look, contact us to be a part of our super cool social media video shot.

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We are looking forward to filming you!

 

 

 

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10 December

Tatler features article on what’s hot for social media in 2013

 

Tatler’s annual 2013 special business issue features an article called ‘The Social Club’ about what is hot in social media for 2013. The article provides an overview of the most popular social media platforms and Conor Lynch, founder of SocialMedia.ie and BOSSmetrics.com, gives advice on how to stay on top of your game in the new year.  If you enjoy it, share it!!

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