02 June

Experimental ideas – The Future of Film industry

As featured on connector360, our little sister website, we will now bring you a collection of innovations from film industry.

1. What about keeping your smartphone switched on at cinema? That is the challenge of Cinime that developed an interactive app to “use your little screen to get more from the big screen”. Read More

2. Civil drone and helicopter use in cinema is offering new ways to shoot action and provide a significant change in film visuals. Here is an amazing example of what can be done:

3. Have you always dreamt of living in a movie? Thanks to virtual reality in cinema the gap between real and movie world will become so close that you will feel like being part of the film. Read more

4. This behind the scene video reveals the secrets of 7 Oscars winner film Gravity and the remarkable technological innovation created to shoot the movie.

5. A new concept inspired by the trend of Slow Food just shows up on TV and proposes a different and fun way to watch TV.

For more stories like this, follow us on Twitter @connector360

Read More

29 March

3d printing – a creative dreamland or a counterfeiting nightmare?

The 2010s have seen the spread of a revolutionary concept: 3D printing. However the idea itself is not so new, as the invention of 3D printing dates back to the 1980s, but has only become available to the general public over the last few years ago.

3D printing (also known as additive manufacturing) is based on a really simple idea. Once you are in possession of 3D blueprints of an object, you can use a 3D printer in order to build said object. You can even design an object’s blueprints yourself with the help of CAD software. The printer will then break up the digital file into layers of data, which will be printed on top of one another until the final object is formed.

The field of applications is endless. 3D printers can use a wide range of materials, and 3D printer owners and designers are continuously finding more creative and useful ways to exploit the true potential of this tool.

A few months ago Mark Ebeling, founder of Californian non-profit organization Not Impossible Labs, came up with a life-changing idea after hearing about the story of a Sudanese boy who had lost his arms in a bombing. Ebeling was so moved by the story – which is sadly only one among so many others – that he decided to bring 3D printing equipment to Sudan and print inexpensive prosthetic limbs for people who were left handicapped by the war, starting with the boy. Even though the limbs were cheap and only restored a small amount of motor functions for the patients, it changed the lives of those deeply wounded by the war and finally gave them a chance to lead a more normal life.

However, while 3D printing brings a lot of wonderful ideas to life, it also comes with a few drawbacks. 3D models are easily accessible via the Internet and an increase in counterfeit goods could quickly become a big problem. Potentially nothing could prevent someone from setting up a large-scale counterfeit production unit equipped with 3D printers, and the proliferation of such goods could lead to a dramatic fall in the market success of the genuine original items. Even with the best intentions in mind, the use of such tools may negatively impact the lives of those in the manufacturing industry and create financial difficulties for the industry as a whole.

3D printing has its advantages and drawbacks, but that can be said about almost anything. One of the most interesting emerging ideas within this sector is bioprinting. What if we were able to print replacement organs for those who urgently needed them? That’s what some companies are starting to think about, and if successful, could lead to a bigger revolution than 3D printing itself.

What do you think about 3D printing? Please let us know by commenting or getting in touch with us.

Read More

26 March

connector360 invites you to join the 25th Connector Meetup

Connector brings the Facebook generation ‘Face to Face’ at social networking social events. Join up to 100 of your peers on 16th April for our 25th Connector Meetup over the last 5 years.

Since 2008, we have organised 25 events with industry leading guest speakers from organisations including Facebook, Today FM, Daft, Microsoft, Boards.ie, Electric Picnic, Muzu.tv, Bebo & many more!

Come along and meet other passionate people from across the digital world and connect with them both online & offline! We promise a mix of business, technology and culture from around the world. Connector is inviting you to rub shoulders with some of the movers and shakers from the digital world.

There will also be a few surprises thrown into our little cultural melting pot!

You can join the event on Facebook for further updates.

We look forward to seeing you on 16th April 8-)

 

Read More

04 March

UCD ‘Images of Research from Ireland’ benefits from connector360 social media expertise

It is with great delight that we invite you to visit ‘Images of Research from Ireland’, a photography exhibition organised by University College Dublin. Hosted at the European Commission offices on Dawson Street, Dublin 2, this 2-week long exhibition launched this Monday, and will run until Friday, March 7th.

The exhibition presents a creative collection of innovative and imaginative images from the UCD Images of Research Collection. It aims to engage the public in the research undertaken at UCD, and highlights the depth and range of the research taking place at the University.

“Images of Research” is a competition open to university students, research technicians and the staff of UCD’s affiliated teaching hospitals. Since its launch in 2006, there have been over 1650 entries. Each year 12 images are shortlisted by a jury composed of UCD staff and external judges. This exhibition features the winning selections, displaying the best visual portrayals of research across Science, Engineering, Humanities, Business and the Arts.

Our sister agency connector360 are supporting the event and promoting it across various social media channels.

This free exhibition is open to the public, Monday to Friday, between 9am – 5pm. For more details and updates, follow UCD Research on Facebook and Twitter. You can also visit the official event site here. Join us there and see the world through curious eyes.

Read More

08 November

Teens turning to Snapchat to avoid prying eyes of Facebook

Snapchat has been in the news recently by turning down an offer from Facebook to acquire it for $3 billion, but why? Many of us of have heard of Snapchat but don’t use it, let alone understand it. So why is Facebook prepared to shell out this much cash for such a young start-up?

What we can see is a counter flow movement where teenagers are leaving Facebook basically because of success, with almost 1.2 billion active users the social network has also attracted mothers, fathers, aunts, uncles and ceased to be a place of free expression, Facebook has ceased to be a place where teens can call their own. Facebook is no longer the space where the teenage user can be free and share all their dirty little secrets.

Read the full article on connector360.net

Read More

19 July

Longitude Festival – The Social Media Battle of the Bands!

MCD’s Longitude Festival throws open its gates today for three days of music and fun with some of the world’s top acts performing.  The music, the weather, the people, the whole weekend is made for sharing!  Social media will be in overdrive with discussion, opinion, pictures and videos of fan’s experiences.

The common thread to most of this sharing will be the bands.  We have drawn up battle lines and pitted the acts performing against each other by their popularity and fan engagement through social media.  We have created this infographic to highlight the social media superstars that will have their fans tweeting and sharing their experiences well into the night and beyond!

Feel free to share your experiences with our team too, you can tweet any stories or pictures to us @socialmedia_ie  or post to our Facebook wall.

We’ll see you in the front row, enjoy #Longitudefest!

SocialMedia - Infographic - Longitude Battle of Bands

Read More

26 February

Red Bull and Adobe want to create the biggest Collective Art in the world

redbull-worldwide

Adobe and Red Bull are inviting artists from 85 countries to be part of Red Bull Collective Art, a project that will create the biggest Collective Art in the world. Each one can give a hand with whatever they want. Either painting, drawing or drafting. To be part of it, you just need to register on the website and choose a date between 11 and 24 of March. One hour before your time starts, you’ll get an alert. When it is your time to draw, a window will pop up. You will need to download the file and continue the job of the previous guest artist.  Afterwards  send the file to the next artist on the list.

A total of 27 guest artists from around the world were invited to start. Registration to participate can be done until 23 March and all participants will get a free copy of Adobe Creative Cloud. The result of this collective project will be featured in a worldwide exhibition that will be brought to several countries, starting in May.

Click here to see the Video's Project

 

Source: Brainstorm9

Read More

12 February

Social Media Advertising Options on Facebook

Welcome back for part 2 in our series on advertising your business through social media. This week I’ll be looking at Facebook and showing you why it’s such a good option for your organisation.

Facebook

Facebook Ad

Ads appear on the right-hand side of your Facebook profile and newsfeed. They take the form of ads from the specific company and require no social interaction. It’s very simple and can be used to transport the user to your organisation’s website or even your Facebook business page. This can easily be initiated from: https://www.facebook.com/advertising

When promoting your Facebook page, you’re able to select where the user wll end up when they click on your ad. To get the most Likes, sending them to your timeline is usually the best option; there they can see the summary of your organisation and easily Like your page. On the other hand, if you want to promote another part of your page, you can easily send them to another area of your page. Be careful to make sure the user knows where they are going before clicking on the ad; it might be considered annoying and unwanted otherwise. If people expect one thing in the ad, and land on a page unrelated to what they saw in the ad, they’re much less likely to remain on the page and engage with your content.

Sponsored Story

These work as  a result of someone interacting with your ad and what you are promoting. Usually they appear as “John Doe Likes your organisation”. Sponsored stories can be beneficial because they appear on all this user’s friends’ newsfeeds; bringing awareness of your brand to there conscious, that they might not have been the case otherwise. Many companies track higher clickthrough rates from this medium than other types of Facebook advertising; just goes to show the power people have on influencing others, even through social media.

Promoted Posts

Another nifty tool the wonderful people of Facebook have created is promoted posts. These allow you to promote a post that already exists on your page. The idea is raise awareness or draw attention to specific offers or announcements on your organisation’s Facebook page. You can promote any post that has already been posted to your page (you just might need to look back a bit if it’s an old one).

Please note: when you’re posting something to your page with the intention of promoting it in the future, you cannot change the copy of the ad generated. All this means is that the first line of your ad will be the promoted part; so keep it exciting and eye-catching so that it engages with your target audience. A lot of companies use this method of advertising to draw attention to some piece of corporate social responsibility work they took part in or to advertise their latest deals.

Sponsored App

If your business has an app on Facebook, you can sponsor that app to get new users or increase it’s engagement with other users. When you click on the app settings, it will offer you the option to ‘Get New Users’. Here Facebook will generate an ad for you app and you can edit it to reflect the app’s benefits, before it goes out to new users. If you select the ‘Increase App Engagement’ option, your ad will be shown to current app users to increase their engagement with the app. It’s a simple way of promoting the app aspect of your company’s Facebook page.

Event Sponsorship

Ever wanted to increase the attendance of one of your company’s social functions to the public? Event sponsorship is a very handy tool to do just that! Here Facebook creates an ad and shows it to people who are likely to attend your event. This has been proven to increase attendance rates at certain public events organised by organisations. A lot of people need to be reminded that upcoming events are there and available for them to attend. A little ad here and there can plant the seeds in their mind and chances are they’ll bring a friend!

Targeting & Optimization

I’d like to finish off by talking a little bit about targeting and optimization of ads on Facebook; I mean what’s the point in creating the message if it’s not effective and reaching the people you want it to reach, you know? So here are some targeting and optimization tips:

  1. Facebook allows you to target by location country (and sometimes city), as well as by gender. So keep this in mind when targeting a specific market for your ads.
  2. You can also target by interest! Simply pick the applicable interests to your ad and away it goes. Facebook can manage this because they track the interests people have stated they have, as well as following the pages people Like.
  3. Facebook know how many people are attached to each interest, location, or gender so you can check if your targeted area is too small and whether or not you should expand your niche.
  4. Facebook have also released Sponsored Results which allows marketers to sponsor their results in the search bar on Facebook. This means that when people search for something related to your sponsored result, your page, app, or event will appear in the search bar.

To get some help with your Facebook advertising, please contact us.

Felix McCabe (LinkedIn)

Read More

05 February

Grab Your Social Media Audience By The Ears

USING MUSIC IN SOCIAL MEDIA CAMPAIGNS – BUILDING AUDIENCE, AWARENESS AND LOYALTY

 

 

 

 

 

 

 

 

 

 

by Wayne Fahy (follow on Twitter @Wayne_Fhtagn)

Clever use of music has been a vital tool in successful marketing and advertising campaigns for the last several decades: it can push brand recognition and brand identity, particularly through TV ad campaigns in a way that no other medium can touch.   Well selected music in marketing is a creator of cool, can crystallise the brands personality to its target audience in one kick-drum beat and aid brand recall long after the ad itself has left our screens.

Over the last five years or so, both marketing (through social media, blogs etc) and music (with digital downloads and streaming) have moved online as never before, so with this great leap forward, has their relationship reached a crossroads?  There are some inventive, effective and fun ways to marry them together being pioneered online today, and here are some of the leading examples…

 

PAYWITHATWEET.COM

This simple and ingenious method of social payment pioneered by this site and catching on elsewhere is simple: brands can entice their customers/followers to click a download button on the company’s social media sites that promises them a (mostly) digital product such as a song, eBook or voucher.  Once activated, the user simply allows a short message (created by the brand, no less!) to be posted on their Facebook or Twitter page.  A download link then appears for the user to enjoy the fruits of their labour and in an instant, a brand’s reach into the web of their customer’s social media networks can explode.  With minimum setup and no outlay, the brand and product can go viral.  Check out how this all works on paywithatweet.com

Within the music industry, in what some call the post-label age (and with music press, possibly the post-paper age) digital downloads and streaming are fast outstripping physical sales as the consumer’s preferred method of buying, so labels, bands and magazines need to gain a large and loyal following, this time online all over again.  What a growing number of small and medium sized music labels are adopting is the ‘pay with a tweet’ method to gain attention virally for the label’s new release, to create a buzz and the grassroots hype that can give a new band or album a life of its own.  At the same time it creates a chain reaction of shares, retweets and attention through Facebook and Twitter to drive sales of the product, an upsurge in followers for the label, which means a larger audience to expose your next release to.  Certainly a win-win scenario for both company and customer…

Many bands such as French artists The Teenagers, labels such as Bad Panda Records have used this to great success but perhaps the most prominent to date is from an unlikely source.  Kellogg’s have gained much positive attention from opening a pop-up ‘Tweet Shop’ in Soho, London in late 2012 to launch a new line of low fat biscuits,  with payment being a simple tweet and their profit, a huge viral social media awareness for the new product.

[hana-code-insert name='pwat tutorial' /]

 

GQ PLAYLIST

The seminal men’s magazine has embraced the digital age with a truly impressive website packed with features to rival the print edition and have created a perfect outlet for their reputation as a taste-maker extraordinaire with the monthly GQ playlist.  They have recently partnered with music streaming phenomenon Spotify to create a one-click visit to what’s new, what’s hip and more importantly, what is featured in their physical magazine that month.  You can check the latest playlist and browse through older ones at GQ.com Clever tie-ins, such as allowing their cover star that month to ‘curate’ the playlist (such as with Daniel Radcliffe’s recent feature interview) or a high profile US DJ to create a hi-octane gym workout playlist for their new year ‘get healthy’ issue have been used to great effect.   Their innovative use of music helps to cement their reputation at the forefront of setting fashion and lifestyle trends to their readership and gain that bit extra in further loyalty to their brand.

The playlist is of course hosted and widely shared through GQ’s extensive social media arm such as Facebook, Twitter, Tumblr and Youtube pages and several music streaming services like iTunes, Spotify, Grooveshark and Soundcloud.   GQ’s followers can post this to their own networks in a single click and this active sharing both deepens the existing followers interation with the brand and widens their potential audience to new fans, all delivered without any direct advertising.

 

[hana-code-insert name='GQ playlist' /]

 

ALL SAINTS BASEMENT SESSIONS

Another company that have enhanced their brand image connecting live music and social media campaigns is UK fashion outlet All Saints.  They have created a consumer perception of a company setting trends as a leading urban, high street fashion brand.  All Saints have now merged music and social media in a perfect mix of taste-making and social media buzz with the All Saints ‘Basement Sessions’.

This is a live music event that takes place regularly in their iconic Spitalfields headquarters in London where they invite the UK, the US and Europe’s most hyped bands to play at a private show as a treat for their customers.  These live sessions and interviews  are hosted on the All Saints website and promoted heavily through their vibrant social media network (Facebook alone has built up over 260,000 likes) and this creates a huge buzz for All Saints online through their fans excitement and the many shares, retweets, comments and likes the latest session results in.  The brand has hosted musical royalty such as Fatboy Slim, Gary Numan and Kelis, with emergent artists like Maverick Sabre,  Paloma Faith and Foster The People.  These stylishly filmed events confirm All Saints as a tastemaker in music as well as fashion and the exclusive nature of the show increases their visibility and customer interaction across social media too, all in all a most effective merger of music with their brand image.

The hosting of the Basement Sessions on the All Saints website promotes heavier and more reliable site traffic and more potential customers for their online store,  however the brand does ensure maximum visibility for the shows with a packed Youtube channel that allows easier sharing.  For fans on the move the full playlist from each session is available for free on Soundcloud and iTunes.

[hana-code-insert name='All Saints FTP' /]

 

These are just a few leading examples of brands mixing music into their social media strategy, mainly to enhance their brand image and allow their customers to identify with them through their music tastes in a stronger way and create brand loyalty (in the cases of All Saints and GQ).  Their efforts also increase traffic to the brand’s own website to help drive online sales.  Paywithatweet.com are a company that could only exist in the social media age and have taken an innovative approach to drive users eagerness to share content with a virtual ‘purchase’.  Music downloads are seen as a perfect medium for this approach.  Their product is also an early step toward outright sales being made through social media in future, surely a major goal of brands doing business online too.

To stay in touch with the latest news on All Saints next Basement Session follow them on Twitter at @AllSaints_ .  Keep up with GQ and wrap your ears around their next playlist at @GQMagazine or let @innothunder show you the ropes on paying for any product with a simple tweet.  Of course, stay tuned to @socialmedia_ie for more expert analysis of effective social media campaigns and strategies.

 

 

Read More
Contact us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Questions, issues or concerns? I'd love to help you!

Click ENTER to chat