02 May

Online + Offline = Bottom Line for Institute of Directors

Conor Lynch presented to an audience of Irish business directors for IOD Ireland last week about how Online + Offline = Bottom Line.  His short presentation focuses on the opportunities available using social media and digital listening.

Please get in touch if you would like Conor or one of our team to come and talk at your business event.

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29 March

3d printing – a creative dreamland or a counterfeiting nightmare?

The 2010s have seen the spread of a revolutionary concept: 3D printing. However the idea itself is not so new, as the invention of 3D printing dates back to the 1980s, but has only become available to the general public over the last few years ago.

3D printing (also known as additive manufacturing) is based on a really simple idea. Once you are in possession of 3D blueprints of an object, you can use a 3D printer in order to build said object. You can even design an object’s blueprints yourself with the help of CAD software. The printer will then break up the digital file into layers of data, which will be printed on top of one another until the final object is formed.

The field of applications is endless. 3D printers can use a wide range of materials, and 3D printer owners and designers are continuously finding more creative and useful ways to exploit the true potential of this tool.

A few months ago Mark Ebeling, founder of Californian non-profit organization Not Impossible Labs, came up with a life-changing idea after hearing about the story of a Sudanese boy who had lost his arms in a bombing. Ebeling was so moved by the story – which is sadly only one among so many others – that he decided to bring 3D printing equipment to Sudan and print inexpensive prosthetic limbs for people who were left handicapped by the war, starting with the boy. Even though the limbs were cheap and only restored a small amount of motor functions for the patients, it changed the lives of those deeply wounded by the war and finally gave them a chance to lead a more normal life.

However, while 3D printing brings a lot of wonderful ideas to life, it also comes with a few drawbacks. 3D models are easily accessible via the Internet and an increase in counterfeit goods could quickly become a big problem. Potentially nothing could prevent someone from setting up a large-scale counterfeit production unit equipped with 3D printers, and the proliferation of such goods could lead to a dramatic fall in the market success of the genuine original items. Even with the best intentions in mind, the use of such tools may negatively impact the lives of those in the manufacturing industry and create financial difficulties for the industry as a whole.

3D printing has its advantages and drawbacks, but that can be said about almost anything. One of the most interesting emerging ideas within this sector is bioprinting. What if we were able to print replacement organs for those who urgently needed them? That’s what some companies are starting to think about, and if successful, could lead to a bigger revolution than 3D printing itself.

What do you think about 3D printing? Please let us know by commenting or getting in touch with us.

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26 March

connector360 invites you to join the 25th Connector Meetup

Connector brings the Facebook generation ‘Face to Face’ at social networking social events. Join up to 100 of your peers on 16th April for our 25th Connector Meetup over the last 5 years.

Since 2008, we have organised 25 events with industry leading guest speakers from organisations including Facebook, Today FM, Daft, Microsoft, Boards.ie, Electric Picnic, Muzu.tv, Bebo & many more!

Come along and meet other passionate people from across the digital world and connect with them both online & offline! We promise a mix of business, technology and culture from around the world. Connector is inviting you to rub shoulders with some of the movers and shakers from the digital world.

There will also be a few surprises thrown into our little cultural melting pot!

You can join the event on Facebook for further updates.

We look forward to seeing you on 16th April 8-)

 

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26 February

Augmented Reality conference supported by connector360

AR Marketing is a leading resource for marketers and advertisers that actively promotes the use of Augmented Reality as a crucial strategic tool in marketing communications. This new website is run by Alex Gibson, marketing lecturer at DIT and the founder of The Persuaders, a radio programme and podcast dedicated to marketing and media.

Our sister agency connector360 created the branding, imagery and entire website for AR Marketing and is also a sponsor at the upcoming AR Marketing 2014 event.

But what is AR Marketing 2014?

AR Marketing are organising a unique event: the first conference and exhibition that aims to specifically showcase the role and impact Augmented Reality has in integrated marketing communications. Attendees will be given the opportunity to listen to speeches from renowned international speakers, witness AR Marketing case studies and experience demonstrations of up and coming wearable technologies (such as Google Glass, among others).

AR Marketing 2014 would also like to invite you to attend a debate about building brands with Augmented Reality. Not only this but the event will also be a fantastic opportunity to network with international Augmented Reality experts and delegates!

AR Marketing 2014 will take place on Tuesday April 15th at the Guinness Storehouse in Dublin, Ireland. We hope to see you there!

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07 March

Digital Summit App – See what’s happening, live!

For today only, we’ve released a web app that shows you what going on at the Digital Summit, live! It gathers data from all  the social media channel about the Digital Summit, and presents it in one location. Hear what people are saying, look at videos being posted and see pictures live from the event, be there without being there.

If you’re interested in seeing what’s going today, and what to learn what’s happening in the world of digital marketing, click here or on the image below.

app

 

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06 March

Digital Media and Marketing Summit Dublin 2013

For the 4th consecutive year the Digital Summit is a unique opportunity for Irish companies interested in the Digital Media and Marketing sector to see local and international innovative ideas showcased at home in Dublin. This successful event puts agencies and clients together and the high quality of our national and international speakers will provide an excellent networking environment to discuss the highlights of the day.

Conor Lynch, founder of SocialMedia.ie (Powered by BOSS Metrics), is one of the speakers and his talk is about Digital Marketing Data – The New Battlefield for Business.  He will talk about gaining competitive advantage by getting more insights from your own and your competitors digital data.

Apart from our trusted lieutenant Conor Lynch, many more speakers are speaking about the latest trends and technologies in Digital Media and Internet Marketing. Here they are some of them: Dorothy Creaven, Co-Founder and CEO, Element Software; Niall McKeown, Managing Director, iON; Stephen O’Leary, Managing Director, O’Leary Analytics; Alan Coleman, Founder and CEO, Wolfgang Digital.

Click Here to further information and to book the event and if you go, please come and say hello!

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23 January

Mission Possible – Mobile Marketing Conference

Mission Possible - Mobile Marketing Conference is a full day conference on Thursday, 7th February where the focus is everything is possible on Mobile.

The speakers for this conference come from Twitter (Don O’Leary), Google (Peter McAvoy), Hubspot (Jeetu Mahanti), Tapadoo (Dermot Daly), DoneDeal (John Warburton) and many other speakers from domestic and international brands such as Mark Schaefer.

 

When: Thursday, 7th February, 8.30am – 5.00pm
Where: Lighthouse Cinema, Smithfield, Dublin 7

Member fee €195; Non Member fee €390

Click here to find out more and book your place.

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06 October

#BRANDING #SOCIAL MEDIA #STARTUPS

Here is another excellent presentation given by Conor Lynch, CEO of SocialMedia.ie, at the Startup Summit in the RDS on the 3rd of October 2012. Enjoy!

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17 September

Conor Lynch from BOSS Metrics to speak at Entrepreneur’s Event

The Entrepreneurs and Small Business Conference is happening on October 3rd 2012 in the RDS, Dublin and is Ireland’s leading entrepreneurs and small business event.

The Sunday Business Post’s Entrepreneurs conferences have been running for 4 years and the event will consist of a line-up of speakers, visionary leaders, national and international experts – all professionally involved in small business, entrepreneurship and exports. One such speaker will be Conor Lynch, the founder of BOSS Metrics; a brand new social media analytics tool.

 

At this event you will learn how to start, finance, sustain and grow a small business, you will be able to meet the industry best and learn the secret of making it big. The conference is also an excellent networking opportunity and is perfect for people such as entrepreneurs and would-be entrepreneurs, owners of small businesses, redundant employees, policy makers, bankers, universities and export specialists etc. to attend.

To read more about all the speakers and book your ticket now please visit: http://www.entrepreneursconference.ie/category/speakers/

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02 July

Maximise your Asian business opportunities at APIBF Asia Now Event

Our friends at APIBF are hosting the second annual Asia Pacific Ireland Business Forum event with the theme of Asia Now at Croke Park on Friday 13th of July. This event aims to maximise current business opportunities for Irish companies and is Ireland’s largest annual Asian trade event. The event is a one stop shop for Irish companies doing business in Asia.

Any business looking to develop or expand business in Asia or exports to Asian markets should attend. You will also gain valuable information on the Asian market as some top tips will be given for exporting to Asia and in selecting partners and distributors in Asia.

 

To find out more information about the APIBF Asia Now event or to book now click here

 

 

 

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