Excellent SME case sudies from NUI Maynooth E-Marketing Module
Social media, a group of internet based applications allowing for interactive communication, exploded into the professional world over the last five years. Social media applications enable professionals to connect; collaborate and network with people across the globe to procure and share a range of resources. Marketing and advertising have migrated from time consuming, hard copy processing to technologies that can report analytical information in a matter of seconds. Reputation and brand building, both publicly and in private communities is constructed on platforms that are visited by millions of people every day.
With 79% of companies, surveyed by the Harvard Business Review, engaged in some form of social media, it is of no surprise that Business graduates simply must be equipped with a foundation in social media, e-marketing and e-commerce tools.
From February to May 2012 the Business and Management Degree students of NUI Maynooth were given the opportunity to take an e-Marketing Module that would be delivered by three Irish Social Media experts from Socialmedia.ie. During the twelve week period our classroom lectures consisted of an ensemble of e-Marketing strategies and a variety of online tools and techniques to be implemented into two continuous assessment projects that would enable us to grasp the complexity of this emerging industry.
The first assignment required us to create a personal brand. This encouraged us to engage with social media platforms and realize the most up to date applications of job hunting and networking. The second assignment, a group project, aimed at preparing us to solicit genuine clients, create an audit report based on the clients’ online presence, and deliver a creative improvement plan.
This assignment allowed us to exercise and demonstrate the knowledge we had developed throughout the module and apply it in a professional B2B/B2C environment. As well as displaying an understanding of e-commerce, online advertising, search engine optimization, Google products, business blogging, email marketing, e-Marketing strategies, collaboration, measurement and analytics we also had to apply group efficiency through project management, presentation skills, problem solving, analysing skills and team working.
Here are three excellent examples of the group projects by members of the class. The report includes the company audit and improvement plan, the Powerpoint slide show was prepared for presentation to the company chosen by each group:
Group -Fight Club
Report: [hana-code-insert name='Fight Club Report 1' /]
Presentation: [hana-code-insert name='Fight Club Presentation' /]
Report: [hana-code-insert name='Group 319 Report' /]
Presentation: [hana-code-insert name='Group 319 Presentation' /]
Group –team work
Report: [hana-code-insert name='Team Work Report' /]
Presentation: [hana-code-insert name='Team Work Presentation' /]
Conor Lynch, owner at socialmedia.ie (http://www.socialmedia.ie/), designed a module that provoked interest in current business trends amongst the participating students; many of who continued to develop their skills and gain experience over the penultimate summer break. The essential skills gained will equip us to investigate company profiles, create our own professional brand and apply for jobs with impressive and sophisticated applications.
However, there is much more to learn; many companies surveyed by the Harvard Business Review felt that they were not efficiently taking advantage of social media opportunities. A small 12% of those surveyed who felt they were optimising the use of social media were deploying multiple channels and reviewing their success through metric applications.
Conor Lynch recently launched an exciting new metric application BOSSmetrics (http://bossmetrics.com/); so we hope that he will be returning next year to transform our knowledge; equipping us with the potential to make a real difference in the organisations we join.
By Annelli Nealon