January 27, 2012 in Blog, Business, Social Media by davidmcweeney

Social Media Managers Masterclass Special Offer

Is 2012 going to be the year you optimise your business’s social media presence? If you sign up for any of our February Social Media Managers Masterclass Workshops before 31st of January 2012 we will carry out a free Social Media Audit for your business.

Still not convinced? Have a look at our teaser video below to see what you can expect to gain from it all. (Make sure to watch it in full screen)

If you would like to learn more about our Social Media Managers Masterclass you can email team@socialmedia.ie or call +353 (0) 1 804 4746. Don’t forget to download our free eBook here.

November 30, 2011 in Blog, Business, Careers, Facebook, Google, Google+, irish jobs, LinkedIn, Twitter by ciancorbett

NUI Maynooth Students Master Social Media

It is now three months since SocialMedia.ie began lecturing to final year NUIM business students in Social Media techniques and the results are overwhelmingly positive. Not only are the students learning Social Media Marketing techniques but they are learning the importance of building their own personal brand online. With their eyes fixed on an incredibly competitive job market place these students are aware of the need to have their professional capabilities and qualifications online.

Read more »

November 17, 2011 in Blog, Business, irish jobs, Social Media, Software, Tools & Techniques by ciancorbett

SocialMedia.ie complete Technology Transfer research for TSSG

Ireland is rapidly being recognised as a hub of innovation and creativity in the technology sector. This reputation is being built by its thriving university incubation centres who specialise in commercialisation and technology transfer. Recently SocialMedia.ie successfully completed an international feasibility study  to support such a technology transfer project for TSSG,  (Telecommunications Software and Systems Group) an affiliate of Waterford Institute of Technology. The study involved extensive primary research involving candidates in Ireland, UK and US.

Read more »

October 19, 2011 in Blogging, Business, Digital Video, Facebook, Google+, Presentations, Social Commerce, Training, Twitter by ciancorbett

SocialMedia.ie and DMI provide Social Media Training to ITAA

Conor Lynch and Cian Corbett of SocialMedia.ie had the pleasure of conducting training sessions with the ITAA on behalf of the DMI yesterday. The Irish Travel Agents Association are embracing Social Media as a way of engaging with their customer base and growing their business.

Social Media is proving to be the perfect medium for Travel Agents as holiday makers love sharing their holiday photos through Facebook, Twitter, Google Plus and Blogs. More importantly, Social Media channels are a huge source of information for customers to research  a holiday destination and holiday provider.

We look forward working with the ITAA again the near future.

October 19, 2011 in Blog, Business, Events, Facebook, Training, Web Development, Wordpress by Conor

SocialMedia.ie at the DCEB

Hi too our latest bunch of trainees!

October 17, 2011 in Awards, Blog, Blogging, Business, Digital Video, Press and Media, Social Media, Training by johncoleman

SocialMedia.ie News 17th October 2011

Meath Chronicle

As a native of Oldcastle, Co. Meath, Conor Lynch features in this week’s issue of The Meath Chronicle. This article recognises SocialMedia.ie’s win for ‘The Best Use of Social Media’ at the iia Net Visionary Awards 2011.

Appy Awards

Conor Lynch is one of the judges at the 2011 Appy Awards which will take place in the Mansion House on the 3^rd of November. Conor has been busy playing with loads of iPhone, Android and web apps ahead of the ceremony.  We can’t reveal which Apps were his favourite just yet but we will post the winners once they have been announced!

Web Awards

Cian Corbett is one of the judges at the Web Awards 2011 which will be hosted in the Mansion House on the 22nd of October. Cian and the panel will have to pick from a host of categories such as Most Useful Website in Ireland to Best eCommerce/Services Website. Only time will tell which companies are victorious.

New Pages on SocialMedia.ie

We have just launched some new pages on the website.  The About Us page has been expanded to include Our Team, Clients, Testimonials, Media and Partners. We also have a new Careers page where we will be posting any job vacancies at SocialMedia.ie and elsewhere.

Tribes Challenge

On Friday 14^th of October, we launched the SocialMedia.ie Tribes Challenge 2011.  This challenge will be a great way for students and graduates to gain experience with social media and to raise their personal profile.  We will be rewarding the best entries in an award ceremony which will take place in December.  We are looking forward to reading all of the entries!

Training in Wexford and Limerick

We have a number of training workshops coming up around the country including Wexford and Limerick. Make sure to look out for them in your county!

Training:

Conor and Cian will be busy this week, training individuals in the ever growing world of social media.  They will be at the Irish Travel Agents Association and the Dublin City Enterprise Board as well as our weekly lecture at NUI Maynooth.  We hope to see you at one of these events!

Video:

Last week we recorded our latest digital video.  Liane Costello directed Conor and the team in what is sure to be an excellent video. We will be posting the video this week so keep reading the blog to make sure you don’t miss it!

October 17, 2011 in Blog, Blogging, Business, Digital Video, eCommerce, mobile, Uncategorized by johncoleman

SocialMedia.ie & Sunday Business Post Social Media Series – Part 5 Mobile Media

We are at the half way mark of our ten part social media series in which social media expert Conor Lynch gives valuable information, tips and advice on how to implement social media to the advantage of your business. In part five Conor talks about mobile media and the powerful positive effects it can have for your business.

Don’t forget that socialmedia.ie give full social media training and consultancy. Email team@socialmedia.ie for more information or call (01) 804 4746.

October 14, 2011 in Awards, Blog, Business, Press and Media, Social Media by fionapope

SocialMedia.ie in The Meath Chronicle

Oldcastle native Conor Lynch features in this week’s issue of The Meath Chronicle. This article recognises SocialMedia.ie’s win for ‘The Best Use of Social Media’ at the iia Net Visionary Awards 2011.

October 11, 2011 in Blog, Business, Careers, Presentations, Training by Conor

Training @ Design and Print Packaging Skillnet

Thanks to Sureskills for the invite and the class this morning for being such an interactive bunch!

October 11, 2011 in Blog, Blogging, Business, Social Media by fionapope

SocialMedia.ie & Sunday Business Post Social Media Series – Part 4 Business Blogging

In the fourth part of this new series on using social media, we examine how blogging can help your business.

Don’t forget we can build your corporate blog and we offer training in blogging as well as all the other main social media tools! Contact team@socialmedia.ie for more information.

October 6, 2011 in Blog, Blogging, Business, Case Studies, Conferences, Events, Presentations, Social Media by fionapope

Tourism Ireland lead the way in Social Media Activity

Written by Cian Corbett of SocialMedia.ie

Last week at an I.I.A. event hosted by at Populis’ Dublin office the SocialMedia.ie team enjoyed an informative presentation given by Brian Harte of Tourism Ireland. Recently the tourism organisation announced that they had just passed an important milestone of 9 million post impressions. Tourism Ireland’s Social Media activity is now rivaling that of their Web Activity which has earned 11.5 million visits.

Tourists who have consented to exit interviews as their holiday comes to a close have given the reassuring confirmation that they would recommend Ireland to friends and family as a holiday destination. Brian Harte asserted that Social Media Networks are the perfect medium to pass on these recommendations.

Brian Harte attributed Tourism Ireland’s success in Social Media to 5 core principles:

• Make it “Emotivating”: Although achieving viral status is incredibly rare by ensuring content is emotive will increase the chances of moving the viewer to sharing the content.
• Multichannel content: By not limiting the activity to one channel more demographics will view the content increasing the reach
• Open Sourcing: Allow visitors to Ireland contribute photos, videos and stories
• A Social Heart: Ensure there is a mechanic to share the content
• The continuous campaign

Brian noted the change in their marketing strategy as a result of the facilitation of Social Media. The first major change has been from Campaign Model to a continuous “Asset Generation Model”. The campaign model would have been typical of Tourism Boards attracting tourists characterised by a specific set of imagery and tag lines supported by a dedicated website and display ads to attract visits. Instead the company now employ a multi-national set of Facebook page. Each of Ireland core target countries have dedicated Facebook page which can appeal to those specific cultural values. Brian light-heartedly informed the audience that US audiences love the idea of sleeping in an Irish Castle while this imagery would not appeal to UK audience who view castles as medieval. German audiences on the other hand delight in the rural concept of Ireland and thought of Irish sheep roaming the streets! Of course a combination of these images would be difficult to facilitate yet the dedicated Facebook pages can deliver this consistently. The most essential difference between the Campaign Model and the Asset Generation Model is that the former would have a start and definite end and need to be replaced with another campaign at further investment. On the other hand a Facebook page is a cumulative asset effort which grows and changes with every input considerably saving on investment costs.

As Brian speaks one gets the impression he is very much a numbers man who would not simply utilise Social Media channels under influence of the “latest marketing fad”. With businesses feeling the recessionary pressures and tabloid journalists searching for a story about a waste of government money (fuelled by reckless banking and Fás stories) Brian is quick to point out the ROI of his company’s social media efforts. This ROI is translated to upper management in the form of a Social Equivalent Advertising Value or SEAV which applies a monetary value to Social Media activity. Using expenditure methods such as “churn rate” and “customer lifetime value” Tourism Ireland have calculated their social media activity resulting in a monetary value of €95,000 per month.

Brian Harte’s message to the attendees at Populis was that Ireland needs to look to exporting as a way out of this recession and Social Media could be the lifeboat to take us out of these dangerous waters.

October 3, 2011 in Blog, Blogging, Business, Digital Video, Events, Press /Media, Press and Media, Social Media, Training by fionapope

SocialMedia.ie News: October 3rd

SocialMedia.ie is an iia Net Visionary Award winner!

On Friday night SocialMedia.ie was delighted to win the Irish Internet Association (iia) Net Visionary Award for ‘Best Use of Social Media’. We would like to thank Joan, Vicky and Ailbhe for organising such a great event and everyone who kindly voted for us!

Congratulations to the other people shortlisted and winners which especially to our good friend and connector.TV blogger James Whelton who won the award for Best Rookie!

Lights, camera, action!

We previously told you about our plans to create more digital content for SocialMedia.ie. The wait is nearly over as we will be filming this exciting new video on Tuesday the 30th of September. Liane Costello will be directing this video so there is no doubt that it is going to be excellent.

Booking Now for the Exciting New SocialMedia.ie Training Courses

We have re-designed two of our courses, the Social Media Toolbox and the Digital Strategy Workshop to provide you with the best possible learning experience. These workshops are now known as the Social Media Managers Masterclass and the Digital Marketing Managers Masterclass. We are now taking bookings for these exciting new courses!

New Page on SocialMedia.ie

We have been busy improving our website lately. We have just added a new page to the site where you can discover how we can help you in the development of your website or blog. Our previous clients for this service include ESB International, ISME and DCEB.

Find out more about this service here.

Sunday Business Post

We are still featuring in the Sunday Business Post every week. Yesterday’s article was about building your brand and your company’s brand on LinkedIn. Don’t forget to read next week’s article where we will be discussing how get started with blogging and how to reach out to other bloggers!

October 2, 2011 in Blog, Business, Press /Media, Tools & Techniques by Conor

SocialMedia.ie & Sunday Business Post Social Media Series – Part 3 LinkedIn

Pick up a copy of the Sunday Business Post today for the best business news for start-ups including part 3 of our social media series.  In Part 3 this week we look at LinkedIn and below is the article. Here you can connect on LinkedIn with Conor Lynch and SocialMedia.ie

Don’t forget we offer training in LinkedIn as well as all the other main social media tools!  Contact team@socialmedia.ie for more information.

October 1, 2011 in Blog, Business, Events, Social Media by Conor

SocialMedia.ie is an iia Net Visionary Award winner!

It was a great honour to pick up the Irish Internet Association (iia) Net Visionary Award on behalf of the team at SocialMedia.ie last night in the fabulous venue the National Gallery of Ireland.

The award is for ‘Best Use of Social Media’ and as specialists in social media this is obviously a great accolade.

I think our campaign video had a big part to play to thanks to Martin Moylan (Director) and William Peat (Newsreader) in particular for their help!  Thanks to everyone who kindly voted for us!

Congratulations to the other people shortlisted and winners which  included our good friend and connector.TV blogger James Whelton!

Thanks to Joan, Vicky and Ailbhe for organising such a great event and after party in Cafe en Seine and the after after party in Leggs!  The full list of winners is on Adland.

Well to one and all!

September 30, 2011 in Blog, Business, Careers, Events, Seminars, Social Media by fionapope

SocialMedia.ie Launches New Social Media Course for NUI Maynooth

We are delighted to partner with NUI Maynooth to design and deliver a 12 week social media module for the Year 3 Business and Management students.

This module will be assessment based with a combination of both theory and practical. The lectures will enable students to learn about the growing and diverse world of social media through a mixture of theory and case study examples. The practical element of the module will see the students implementing the theory using social media tools (Facebook, Twitter, Google+, LinkedIn, Digital Video and Blogs) to demonstrate what they have learned during this exciting module.

Lecturers Conor Lynch and Cian Corbett are really looking forward to working with the college and students on this exciting & innovative new course.

September 23, 2011 in Blog, Business, Careers, irish jobs by fionapope

Introducing Kieran Duffy, new team member @ SocialMedia.ie

Having recently completed a Higher National Diploma in Graphic Design at Ballyfermot College, Kieran has joined the SocialMedia.ie team. Specialising in Graphics, Kieran has a keen interest in social media.  During this course Kieran worked with groups such as Kickboxing Ireland and Fishy Tarts. You can check out his blog here.

Kieran will be helping us with a range of projects for SocialMedia.ie and connector.TV

Welcome to the team!

September 21, 2011 in Blog, Business, Careers, irish jobs, Social Media by fionapope

Introducing Fiona Pope, new team member @ SocialMedia.ie

Having recently completed an Honours Degree in Business and Management at Dublin Institute of Technology, Fiona has joined the Socialmedia.ie team. Specialising in marketing, Fiona aimed her studies on the use of social media as a marketing tool.

During this degree course Fiona worked as a Sales Representative for Avon Cosmetics and as a Marketing and Events assistant for The Social Media Academy in London.

Fiona will be helping us with a range of projects for Socialmedia.ie and connector.TV

Welcome to the team!

September 19, 2011 in Blog, Blogging, Business, Press /Media, Social Media, Training, Twitter by fionapope

Social Media for Start-ups #2 – Sunday Business Post

In the second part of this new series on using social media, we examine how Twitter can help your business.

Don’t forget we offer training in Twitter as well as all the other main social media tools! Contact team@socialmedia.ie for more information.