SOCIAL MEDIA BLOG

18 July

5 Top Tips for Super Social Customer Service

Great customer service is the key to keeping everybody happy but in our changing world where customers are increasingly online, gone are the days of in store help desks, telephone helplines and even email assistance. Customers want their customer service online on social media and wise businesses know that wherever your customers go, you should follow. Enter social customer service. Social customer service means transferring your customer help desk from your store to your social media profiles. A recent report by Accent Marketing revealed some staggering facts about social customer service – that nearly a third of customers use Facebook to contact a customer service representative, that half of those people believe Facebook is the fastest way to solve customer service issues and that nearly half of those expect to have their comment or query answered within an hour. With statistics like that, any business that does not consider social media a customer service tool should be changing their tune and getting on board with social customer service – fast. But how do you do that? Getting started with social customer service 1. Create your social customer service strategy. Many people think creating your social media pages is the first…

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15 July

6 Steps to Successful Digital Listening

In today’s world, the customer is king and just like traditional kings, the customer will tell you exactly what they want, so you better listen. To listen, you have to find out what your customers are saying, and in today’s hyper-connected world, customers are talking online. But how do we listen to them online? Through digital listening. Digital listening means locating and analysing what is being said about a company, brand or individual on the internet. The listening can and should take place across many channels – as many as your customers are located on – to get a full, balanced report of how people view your company, brand or product. Getting started with digital listening can be intimidating. Venturing on to the internet unprepared and finding that there’s a whole conversation going on that you weren’t involved in until now can shock even a veteran marketer. So, where do you start? 1. Define your personas The best thing you can do first off is create a persona of your customer or customers. A persona is a representation of your ‘typical’ customers – their likes, dislikes, physical location, characteristics and more. Generating personas will allow you to segment your customers,…

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07 July

5 tips for running a successful blog

Business blogs are always started with the best intentions, but somewhere along the way, the posts become scarce and eventually dry up altogether. The Daily Business Post asked Conor Lynch, CEO of SocialMedia.ie for his tips to create a great business blog that will attract readers and turned them into customers. 1. Choose a simple, responsive theme Creating a business blog, you should bear in mind that not everyone will be looking at it from their laptop or PC — which means you’ll need to choose a theme that is digitally responsive and displays perfectly on mobile, tablets, laptops and desktops, Lynch said. “Design is one of the most important factors for your blog. It has to have a user-friendly navigation and be visually appealing,” he said. Your main goal is to communicate with potential customers — so keep it simple, accessible, interactive and shareable. 2. Integrate your blog with social media It’s absolutely crucial to connect your blog with your main social network pages, Lynch said. You can do this easily using plugins or widgets which you can set up to post to your pages automatically as soon as a new post is published, minimising the amount of time you need to…

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23 June

SocialMedia.ie Digital, Social & Mobile Training

Since 2010, SocialMedia.ie offers group training and 1-1 consultative training sessions online and offline. We have trained more than 3,000 professionals in Digital, Mobile & Social Marketing. We are pleased to introduce to you our training portfolio to have an overview of the masterclasses we deliver. SocialMedia.ie Digital, Social & Mobile Training  Don’t hesitate to contact us and tell us how we can help you. Follow us on @socialmedia.ie

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02 June

Experimental ideas – The Future of Film industry

As featured on connector360, our little sister website, we will now bring you a collection of innovations from film industry. 1. What about keeping your smartphone switched on at cinema? That is the challenge of Cinime that developed an interactive app to “use your little screen to get more from the big screen”. Read More 2. Civil drone and helicopter use in cinema is offering new ways to shoot action and provide a significant change in film visuals. Here is an amazing example of what can be done: 3. Have you always dreamt of living in a movie? Thanks to virtual reality in cinema the gap between real and movie world will become so close that you will feel like being part of the film. Read more 4. This behind the scene video reveals the secrets of 7 Oscars winner film Gravity and the remarkable technological innovation created to shoot the movie. 5. A new concept inspired by the trend of Slow Food just shows up on TV and proposes a different and fun way to watch TV. For more stories like this, follow us on Twitter @connector360

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26 May

Experimental ideas – The future of Retail

As featured on connector360, our little sister website, we will now bring you a collection of innovative ideas from retail industry. To receive our full list of retail case studies, please email team@socialmedia.ie 1.  Avenue Imperial created a digital retail experience which makes you feel like you are shopping in a store while you are browsing on your computer. 2. Technology helps to improve customer service in many ways – the interaction between iBeacon and Google Glass could be the future of retail and may change customer shopping experience forever. 3. Thanks to this Pizza Hut digital table you will be able to create your personal pizza like a real chef!  You will never be bored while waiting for your meal again. 4. Are you confused when buying clothes as there is so much choice? C&A helps solve this problem with its Facebook “Likes” campaign. For more stories like this, please follow us on Twitter @socialmedia_ie

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26 May

Dos & Don’ts of Social Media

You want to use Social Media for your business? As we are very generous, we are sharing some Dos & Don’ts for your Social Media strategy on different networks. For more infographics like this, follow us on @socialmedia_ie

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23 May

SocialMedia.ie seeks experienced freelance #WordPress developer

WordPress web designer & developer required to develop WordPress websites on a freelance basis for SocialMedia.ie, a Dublin 8 based company. Proficiency is required in WordPress, HTML, CSS, plugins for LinkedIn, Facebook, Twitter and other social media integration. Excellent business English communication skills is a must. SocialMedia.ie is a specialist social media marketing agency with services including consulting, training and digital content creation. We have worked with an impressive list of clients including start-ups, SME and large organisations from Ireland & the UK. We also have a sister business, connector.ie Please email team@socialmedia.ie with your commercial portfolio.

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20 May

iBeacon revolutionises the fashion retail world

iBeacon is a new technology created by Apple that is intended to replace the old Near Field Communication (NFC) system. NFC is used to exchange data between two mobile devices without contact. NFC allows your smartphone to act as a credit card, loyalty card and more besides. iBeacon is a new improvement of this technology. It enables users to make payments without any network connection. The good news is that iBeacon comes with all devices that operate iOS 7. iBeacon allows companies to push offers and promotions straight to the consumer (providing they have downloaded the company’s app first). This opens the way to loads of innovation in digital marketing and has already been adopted by many companies. Macy’s the famous US department store has been using iBeacons to alert customers of current special offers when they enter the store. American Eagle Outfitters also uses iBeacon technology to send customers a welcome message as they enter the store and inform them of location specific rewards. iBeacons may be the solution for retailers to finally bring the online offline.

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15 May

Trendy New York restaurant serves up tasty Instagram menus #ComodoMenu

We all love to take photos, with our friends, with our houses, with our favourite places, with flowers, animal, drinks but most of all, we like to take photos with our food. Because we need to communicate with each other and because we like to share things, some smart guys decided to develop Instagram. We all know the photo-sharing app and we like it. But a man still has to eat and Instagram can’t help you find food, right? What would you say if I told you that you can go into a restaurant and you can use your smartphone to decide what you want to have from the menu? A couple from New York decided to make their dream come true and they opened a cozy restaurant in the Big Apple. They wanted to ease their clients’ lives when they have to decide what they want to have from the menu. Besides this, the owners wanted to be different. Mission accomplished. Comodo Restaurant from New York came up with a new and great idea – to use Instagram to make their restaurant menu. You can sit at the table and search through The Instagram Menu by using the #ComodoMenu…

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