Archive
November, 2011
Browsing all articles from November, 2011
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It is now three months since SocialMedia.ie began lecturing to final year NUIM business students in Social Media techniques and the results are overwhelmingly positive. Not only are the students learning Social Media Marketing techniques but they are learning the importance of building their own personal brand online. With their eyes fixed on an incredibly competitive job market place these students are aware of the need to have their professional capabilities and qualifications online.

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Christmas Party

Our sister brand Connector has joined forces with the European Young Professionals (EYP) to bring you another great opportunity to make new connections in Dublin. This free event takes place on Thursday the 8th of December at 7pm in Lillies Bordello. For more information click here and if you would like to attend put your name on the list via our Facebook page.

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This morning, Conor and Cian presented a social media breakfast meeting to the Institute of Directors in Ireland at the Fitzwilliam hotel. The 30 minute talk presented the 70 attendees with a quick overview (or social media mashup as we like to call it) of social media.

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We are nearing the end of our ten part social media series in the Sunday Business Post. Conor Lynch gives valuable information, tips and advice on how to implement social media to the advantage of your business. In Sunday’s article Conor discussed Online PR and the effects it can have for your business. Make sure to read this Sunday’s article on using social media to promote your event.

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Ireland is rapidly being recognised as a hub of innovation and creativity in the technology sector. This reputation is being built by its thriving university incubation centres who specialise in commercialisation and technology transfer. Recently SocialMedia.ie successfully completed an international feasibility study  to support such a technology transfer project for TSSG,  (Telecommunications Software and Systems Group) an affiliate of Waterford Institute of Technology. The study involved extensive primary research involving candidates in Ireland, UK and US.

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Connector and EYP Christmas Party and competition

Our sister brand Connector has joined forces with the European Young Professionals (EYP) to bring you another great opportunity to make new connections in Dublin.  This free event takes place on Thursday the 8th of December at 7pm in Lillies Bordello.  For more information click here and if you would like to attend put your name on the list via our Facebook page.

We are running a competition in conjunction with the Tribes Christmas Party. All you have to do is upload a photo with yourself and your favourite connection. The winner will receive a gift bag worth €100. You can read the Terms & Conditions and enter the competition here.

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Our sister brand Connector have teamed up with European Young Professionals (EYP) to bring you another great opportunity to make new connections in Dublin. You will have the opportunity to make connections from tribes of the worlds of Arts, Music, Fashion, Sports, Film and Technology. Some food and drink will be provided by our sponsors and the entertainment will provided by a resident DJ.

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connector logo
About 5 years ago Conor started working with social media while Online Marketing Manager of RaboDirect.

About 3.5 years ago Connector was born and has since been joined by SocialMedia.ie and now we want to bring  some of the Connector spirit to SocialMedia.ie!  We want out trainees to network and connect with each other via our SocialMedia.ie blog.  We want to help you all make some more new connections, friends, followers and maybe even fans!

How?  Please leave a comment below with links to your web site, Facebook, Twitter and LinkedIn etc. and trainees/readers can connect with each other as they wish!

Happy connecting and chat soon!  And don’t forget to come to our Connector Christmas Party on 8th December in Dublin city centre.  More details soon!

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The Appy Awards 2011



On Thursday the 3rd of November, Conor Lynch was a judge at The Appys 2011. We went along and had a great night watching the winners receive their awards.

The big winner of the night was the Heinz Summer BBQ App which picked up three awards for the Best Branded App, Best Android App and Best Food App.  This app has proved very popular for Heinz despite there not being a summer this year!  Created by neo@ogilvy, this app provides you with mouth watering recipes and a Pre-BBQ checklist, and allows you to check the weather forecast and set a grill timer for the perfect BBQ.

It was also a great night for TheJournal.ie who picked up the award for the Best Media / Publishing App after winning 2 awards at the Irish Web Awards 2 weeks ago.

To view the full list of winners click here.

 

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Finding your Twitter Feet!

During the training sessions we run at SocialMedia.ie we encounter a lot of trainees who state they simply “don’t get twitter”. I feel the main reason behind this confusion is because many compare Twitter to Facebook which leaves Twitter at a disadvantage.

  • Facebook has all of their friends there
  • It’s easy to find people and to connect
  • All transactions are transparent

However, many find Twitter to be more of a challenge.

  • They report that the Twitter platform is not intuitive
  • They’re unsure who exactly they are talking to when they post
  • There’s a limit of 140 characters
Finding your Twitter Feet
It seems our trainees are not alone in their Twitter confusion as there are a reported 175 million registered Twitter users but only 100 million of these users are active as reported by Twitter CEO Dick Costolo.
So what advice could I give these disillusioned Twitter users?

  1. The first thing I recommend is downloading Hootsuite. This hugely popular Social Media Dashboard provides a much more intuitive platform to operate Twitter interactions. Users can view their Homefeed, @Mentions, Direct Messages and Sent tweets on one screen in separate columns.
  2. The next step is start to follow people who tweet about what interests you. Are you using Twitter for entertainment? Twitter’s most influential users are Lady Gaga and Justin Bieber! Are you using Twitter for education? Twitter has become a goldmine of information being shared by specialists in the field. To find out who to follow consult Twellow or Peer Index and find the most active Twitter specialists and follow them.
  3. Are you using Twitter to network? It is becoming common practice to include your Twitter handle (or Twitter name) in your email signature or business card. Scan your business contacts emails for their Twitter handles and include your handle on your signatures. Failing that, simply ask people for their Twitter name. Unlike Facebook where adding someone as a friend may seem inappropriate, Twitter is much more open where networking is expected.
  4. And finally, just get involved! Twitter etiquette or “Twittequette” will become very clear as you interact and get involved. For further tips see this great infographic by OneLilly on Twitter manners below.

The next SocialMedia.ie training session is being held on Thursday the 10th of November from 9:30am to 1pm.  To find out more information about this training session click here.

Twittequette! Twitter Manners

 

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Digital Video

Our new corporate digital video has arrived. We had lots of fun making this digital video from start to finish. We would like to thank Liane Costello, Sam Conor and Ellen Murphy for their hard work getting this video made. We would also like to thank Phillip Bagnall, Anna Pospieszynska, Anna Maguire, Zephra Cooney, Rob McDonald, Domingo Sanchez, Jean Igoe, Clare Hynes for doing an excellent job dancing in the corridors.

New Pages on SocialMedia.ie

We have added another new page to our website. You can now read about our previous campaigns with companies such as Canon, Sage Ireland and Dublin City Enterprise Board.

Training

We have loads of training sessions coming up in the next few weeks including the Irish Travel Agency Association and Daralinn.  Conor and Cian will also be visiting Wexford, Dundalk, Limerick as well as providing our usual training in Dublin.  We hope to see you at one of these events!

Web Awards

Cian Corbett was a judge at the Web Awards 2011 which took place on the 22nd of October. Click here for the full list of the winners which includes Hairy Baby and The Irish Times.

Appy Awards

We previously told you that Conor Lynch is a judge at this years Appy Awards which will take place in the Mansion House on the 3rd of November 2011. The shortlist of the nominees has been released, did your favourite app make the shortlist?

Tribes challenge

We launched our Tribes Challenge 2011 on the 14th of October. There are only a couple of weeks to go before the deadline, we are looking forward to reading all of your entries!

Sunday Business Post

We are still featuring in the Sunday Business Post every week. Sunday’s article was about building your company’s brand using digital video. Don’t forget to buy next Sunday’s paper to read our next article.

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