October 29, 2011 in Blog, Blogging, Digital Video, Press /Media, Press and Media, Small Business, Social Media by Conor

SocialMedia.ie Sunday Business Post article on Digital Video today

If you have seen the Sunday Business Post today you can see part 6 of our ‘Social Media for Start-Ups’ series and this week we look at digital video.  Here is a photo of the article and we will have the pdf online in coming days.

To see some examples of digital videos we have produced at SocialMedia.ie like this one released this week, please check out SocialMedia.ie Digital Video.  Please get in touch if you would like to hear how we can help you create a digital video for your online presence by emailing team@socialmedia.ie

October 29, 2011 in Blog, Press /Media, Social Media by Conor

SocialMedia.ie in the Irish Times Innovation Magazine

SocialMedia.ie feature in the Irish Times Friday edition advising top tips for social media. A better copy to follow soon.

October 29, 2011 in Blog, Conferences, Events, Twitter by Conor

#tweetcafe a big hit at the Dublin Web Summit

Nice interactive idea by Electric Ireland at the Dublin Web Summit 7 this week.

‘Tweet for a Treat’ was the tag line and you could only order your free coffee and treat via #tweetcafe. Delicious idea matched the the creamy cappuccino I enjoyed!

October 28, 2011 in Blog, Digital Video, Press and Media, Social Media by fionapope

Lights, Camera, Action…Play!

We previously told you about our plans to create more digital content for SocialMedia.ie. Today is your lucky day because the wait is finally over.  We filmed the digital video on Tuesday the 30th of September at our Capel Street offices. Liane Costello directed this digital video, with the help of Sam Conor on camera and Ellen Murphy on sound, and Kieran Duffy completed the digital video with his design work.  Conor Lynch stars in the video along with the rest of the SocialMedia.ie and connector.TV team.  We had a lot of fun filming this video so we hope you have as much fun watching it!

Let us know what you think!

October 25, 2011 in Blog, Blogging, Digital Video, Training by Conor

Social Media Digital Video Training

Enjoyed digital video training at the ITAA today via DMI where we watched a selection of impact full low budget digital videos for YouTube.com

October 20, 2011 in Awards, Blog, Blogging, eCommerce, Events, mobile, Social Media, Software, Tools & Techniques, Web Development by johncoleman

Conor Lynch acts as a judge for The Appy Irish Application Awards

Conor Lynch from socialmedia.ie has recently been judging apps for the 2011 Appy Awards. Conor has been wading through the many applicants trying to decide who is a worthy winner.

This event is designed to honour the best and brightest in Ireland, in the development of applications for smartphones, tablets and social media platforms.  This year’s Appys were launched on September 12^th and the award ceremony will take place in the Mansion House, Dublin 2 at 6.30pm on November the 3rd, 2011.

To find out more about this great awards ceremony click here.

October 19, 2011 in Blog, Business, Events, Facebook, Training, Web Development, Wordpress by Conor

SocialMedia.ie at the DCEB

Hi too our latest bunch of trainees!

October 17, 2011 in Awards, Blog, Blogging, Business, Digital Video, Press and Media, Social Media, Training by johncoleman

SocialMedia.ie News 17th October 2011

Meath Chronicle

As a native of Oldcastle, Co. Meath, Conor Lynch features in this week’s issue of The Meath Chronicle. This article recognises SocialMedia.ie’s win for ‘The Best Use of Social Media’ at the iia Net Visionary Awards 2011.

Appy Awards

Conor Lynch is one of the judges at the 2011 Appy Awards which will take place in the Mansion House on the 3^rd of November. Conor has been busy playing with loads of iPhone, Android and web apps ahead of the ceremony.  We can’t reveal which Apps were his favourite just yet but we will post the winners once they have been announced!

Web Awards

Cian Corbett is one of the judges at the Web Awards 2011 which will be hosted in the Mansion House on the 22nd of October. Cian and the panel will have to pick from a host of categories such as Most Useful Website in Ireland to Best eCommerce/Services Website. Only time will tell which companies are victorious.

New Pages on SocialMedia.ie

We have just launched some new pages on the website.  The About Us page has been expanded to include Our Team, Clients, Testimonials, Media and Partners. We also have a new Careers page where we will be posting any job vacancies at SocialMedia.ie and elsewhere.

Tribes Challenge

On Friday 14^th of October, we launched the SocialMedia.ie Tribes Challenge 2011.  This challenge will be a great way for students and graduates to gain experience with social media and to raise their personal profile.  We will be rewarding the best entries in an award ceremony which will take place in December.  We are looking forward to reading all of the entries!

Training in Wexford and Limerick

We have a number of training workshops coming up around the country including Wexford and Limerick. Make sure to look out for them in your county!

Training:

Conor and Cian will be busy this week, training individuals in the ever growing world of social media.  They will be at the Irish Travel Agents Association and the Dublin City Enterprise Board as well as our weekly lecture at NUI Maynooth.  We hope to see you at one of these events!

Video:

Last week we recorded our latest digital video.  Liane Costello directed Conor and the team in what is sure to be an excellent video. We will be posting the video this week so keep reading the blog to make sure you don’t miss it!

October 17, 2011 in Blog, Blogging, Business, Digital Video, eCommerce, mobile, Uncategorized by johncoleman

SocialMedia.ie & Sunday Business Post Social Media Series – Part 5 Mobile Media

We are at the half way mark of our ten part social media series in which social media expert Conor Lynch gives valuable information, tips and advice on how to implement social media to the advantage of your business. In part five Conor talks about mobile media and the powerful positive effects it can have for your business.

Don’t forget that socialmedia.ie give full social media training and consultancy. Email team@socialmedia.ie for more information or call (01) 804 4746.

October 14, 2011 in Blog, Blogging, Careers, Events, Presentations, Social Media by fionapope

SocialMedia.ie Tribes Challenge 2011

SocialMedia.ie is a specialist social media agency based in Dublin. Our sister website connector.TV is a blogger network that features news and stories about interesting people, communities and events around Ireland. Socialmedia.ie specialises in B2B whereas connector.TV concentrates on B2C.

SocialMedia.ie has created SocialMedia.ie Tribes. Tribes are known as communities, groups or clubs with a shared passion or situation. According to mythical legend, there were many tribes inhabiting Ireland hundreds of years BC such as Fomhóire, Tuatha De Danann and the Nemedians. Every country has their own tribes and each has their own unique appearance and customs.

In popular culture, the term Tribes was promoted by Seth Godin who has stated that ‘Tribes are groups of people connected to one another, connected to an idea’. These groups of people are connecting online and offline all around the world. From the surfers in Lahinch to the Leinster rugby fans to the hurling fanatics in Kilkenny, the Tribes in Ireland today come in all shapes and sizes. On the connector.TV blog we bring all these tribes together from Dublin to Cork to Belfast to London. We have people writing about subject areas they like such as arts & culture, film, fashion, sport, comedy and technology. Members from different tribes connect and interact with one another by writing their views on a particular subject area.

Your Challenge

You are the new social media manager for a brand of your choice, real or fictitious, in a B2C or B2B sector. You are keen to impress your Marketing Director who is not convinced about the merits of social media. You have a meeting lined up with the Board of Directors and we would like you to prepare a short report on ‘Social Media Tribes’ for them outlining the following:

• Choose your brand and say why it was chosen.
• What are your favourite Tribes in this sector and give some examples.
• Name your selection of 2 Tribes most relevant for your brand with details of why they were chosen
• Your selection of 3 bloggers most relevant for your brand to engage.
• Complete a PowerPoint presentation (5 slides) and upload to Slideshare.net
• Write a 250 (or more) word blog post about your Tribe for posting on connector.TV
• Use photographs, imagery and designs you find
• There is an option to include a relevant video you find on YouTube which will bring the post to life.
• There is no budget for this project, it can be as high or as low as you want.

This can be completed by individuals or groups of no more than 4 people. In each piece of work we will look for your name, your information or content sources in the credits and link to web sites from which you have taken extracts.

Your Rewards

We will review all of the submissions during November. In December, we will be holding an event where we will recognise the best SocialMedia.ie Tribes presentations and blog posts. We are hoping to find companies willing to sponsor prizes so we will have some goodies for you too.

SocialMedia.ie Tribes Challenge is a great way for you to get experience with social media, raise your personal profile and it will look great on your CV. We request permission to use your work online and offline to promote your tribes, your talent and our project.

If you are interested in being involved, email team@socialmedia.ie and follow @SocialMedia_ie on Twitter.

October 14, 2011 in Awards, Blog, Business, Press and Media, Social Media by fionapope

SocialMedia.ie in The Meath Chronicle

Oldcastle native Conor Lynch features in this week’s issue of The Meath Chronicle. This article recognises SocialMedia.ie’s win for ‘The Best Use of Social Media’ at the iia Net Visionary Awards 2011.

October 11, 2011 in Blog, Business, Careers, Presentations, Training by Conor

Training @ Design and Print Packaging Skillnet

Thanks to Sureskills for the invite and the class this morning for being such an interactive bunch!

October 11, 2011 in Blog, Blogging, Business, Social Media by fionapope

SocialMedia.ie & Sunday Business Post Social Media Series – Part 4 Business Blogging

In the fourth part of this new series on using social media, we examine how blogging can help your business.

Don’t forget we can build your corporate blog and we offer training in blogging as well as all the other main social media tools! Contact team@socialmedia.ie for more information.

October 7, 2011 in Blog, Digital Video, Press and Media, Social Media by fionapope

Thanks to Everyone Who Voted for SocialMedia.ie!

We were delighted to win ‘Best Use of Social Media’ at the 2011 iia Net Visionary Awards. Thanks to Joan, Vicky and Ailbhe for organising such a great event and a huge thank you to everyone who kindly voted for us.

October 6, 2011 in Blog, Blogging, Business, Case Studies, Conferences, Events, Presentations, Social Media by fionapope

Tourism Ireland lead the way in Social Media Activity

Written by Cian Corbett of SocialMedia.ie

Last week at an I.I.A. event hosted by at Populis’ Dublin office the SocialMedia.ie team enjoyed an informative presentation given by Brian Harte of Tourism Ireland. Recently the tourism organisation announced that they had just passed an important milestone of 9 million post impressions. Tourism Ireland’s Social Media activity is now rivaling that of their Web Activity which has earned 11.5 million visits.

Tourists who have consented to exit interviews as their holiday comes to a close have given the reassuring confirmation that they would recommend Ireland to friends and family as a holiday destination. Brian Harte asserted that Social Media Networks are the perfect medium to pass on these recommendations.

Brian Harte attributed Tourism Ireland’s success in Social Media to 5 core principles:

• Make it “Emotivating”: Although achieving viral status is incredibly rare by ensuring content is emotive will increase the chances of moving the viewer to sharing the content.
• Multichannel content: By not limiting the activity to one channel more demographics will view the content increasing the reach
• Open Sourcing: Allow visitors to Ireland contribute photos, videos and stories
• A Social Heart: Ensure there is a mechanic to share the content
• The continuous campaign

Brian noted the change in their marketing strategy as a result of the facilitation of Social Media. The first major change has been from Campaign Model to a continuous “Asset Generation Model”. The campaign model would have been typical of Tourism Boards attracting tourists characterised by a specific set of imagery and tag lines supported by a dedicated website and display ads to attract visits. Instead the company now employ a multi-national set of Facebook page. Each of Ireland core target countries have dedicated Facebook page which can appeal to those specific cultural values. Brian light-heartedly informed the audience that US audiences love the idea of sleeping in an Irish Castle while this imagery would not appeal to UK audience who view castles as medieval. German audiences on the other hand delight in the rural concept of Ireland and thought of Irish sheep roaming the streets! Of course a combination of these images would be difficult to facilitate yet the dedicated Facebook pages can deliver this consistently. The most essential difference between the Campaign Model and the Asset Generation Model is that the former would have a start and definite end and need to be replaced with another campaign at further investment. On the other hand a Facebook page is a cumulative asset effort which grows and changes with every input considerably saving on investment costs.

As Brian speaks one gets the impression he is very much a numbers man who would not simply utilise Social Media channels under influence of the “latest marketing fad”. With businesses feeling the recessionary pressures and tabloid journalists searching for a story about a waste of government money (fuelled by reckless banking and Fás stories) Brian is quick to point out the ROI of his company’s social media efforts. This ROI is translated to upper management in the form of a Social Equivalent Advertising Value or SEAV which applies a monetary value to Social Media activity. Using expenditure methods such as “churn rate” and “customer lifetime value” Tourism Ireland have calculated their social media activity resulting in a monetary value of €95,000 per month.

Brian Harte’s message to the attendees at Populis was that Ireland needs to look to exporting as a way out of this recession and Social Media could be the lifeboat to take us out of these dangerous waters.

October 3, 2011 in Blog, Blogging, Business, Digital Video, Events, Press /Media, Press and Media, Social Media, Training by fionapope

SocialMedia.ie News: October 3rd

SocialMedia.ie is an iia Net Visionary Award winner!

On Friday night SocialMedia.ie was delighted to win the Irish Internet Association (iia) Net Visionary Award for ‘Best Use of Social Media’. We would like to thank Joan, Vicky and Ailbhe for organising such a great event and everyone who kindly voted for us!

Congratulations to the other people shortlisted and winners which especially to our good friend and connector.TV blogger James Whelton who won the award for Best Rookie!

Lights, camera, action!

We previously told you about our plans to create more digital content for SocialMedia.ie. The wait is nearly over as we will be filming this exciting new video on Tuesday the 30th of September. Liane Costello will be directing this video so there is no doubt that it is going to be excellent.

Booking Now for the Exciting New SocialMedia.ie Training Courses

We have re-designed two of our courses, the Social Media Toolbox and the Digital Strategy Workshop to provide you with the best possible learning experience. These workshops are now known as the Social Media Managers Masterclass and the Digital Marketing Managers Masterclass. We are now taking bookings for these exciting new courses!

New Page on SocialMedia.ie

We have been busy improving our website lately. We have just added a new page to the site where you can discover how we can help you in the development of your website or blog. Our previous clients for this service include ESB International, ISME and DCEB.

Find out more about this service here.

Sunday Business Post

We are still featuring in the Sunday Business Post every week. Yesterday’s article was about building your brand and your company’s brand on LinkedIn. Don’t forget to read next week’s article where we will be discussing how get started with blogging and how to reach out to other bloggers!

October 2, 2011 in Blog, Business, Press /Media, Tools & Techniques by Conor

SocialMedia.ie & Sunday Business Post Social Media Series – Part 3 LinkedIn

Pick up a copy of the Sunday Business Post today for the best business news for start-ups including part 3 of our social media series.  In Part 3 this week we look at LinkedIn and below is the article. Here you can connect on LinkedIn with Conor Lynch and SocialMedia.ie

Don’t forget we offer training in LinkedIn as well as all the other main social media tools!  Contact team@socialmedia.ie for more information.

October 1, 2011 in Blog, Business, Events, Social Media by Conor

SocialMedia.ie is an iia Net Visionary Award winner!

It was a great honour to pick up the Irish Internet Association (iia) Net Visionary Award on behalf of the team at SocialMedia.ie last night in the fabulous venue the National Gallery of Ireland.

The award is for ‘Best Use of Social Media’ and as specialists in social media this is obviously a great accolade.

I think our campaign video had a big part to play to thanks to Martin Moylan (Director) and William Peat (Newsreader) in particular for their help!  Thanks to everyone who kindly voted for us!

Congratulations to the other people shortlisted and winners which  included our good friend and connector.TV blogger James Whelton!

Thanks to Joan, Vicky and Ailbhe for organising such a great event and after party in Cafe en Seine and the after after party in Leggs!  The full list of winners is on Adland.

Well to one and all!