April 27, 2011 in Blog, Blogging, Careers, Facebook, Social Media, Training by Conor

Part-Time Social Media Internship

SocialMedia.ie is a specialist social media marketing agency with services including consulting, training and creating digital content.   We have worked with an impressive list of clients including start-ups, SME’s and large organisations from Ireland & the UK.

An opportunity has now arisen for a part-time Online/Digital Marketing Intern to join the team and help us manage the growth in our business in 2011.  This role would suit a real social media fanatic looking to gain industry experience with one of Ireland’s top social media training specialists.

The Role
This is an exciting and varied role helping us with all marketing activities for SocialMedia.ie and our clients including -

- Building vibrant online communities using our blogs, Facebook, Twitter, LinkedIn, YouTube, email newsletters etc.
- Researching and putting together presentations for new clients
- Organising training workshops and events
- Managing the team of bloggers on our other web site www.connector.tv
- Assisting with online & offline PR
- Updating our contact database with new prospects & clients

Requirements
- You will have a degree in business or communications or equivalent
- You will be very professional and have excellent organizational, written and verbal communication skills
– You will be capable of working on your own initiative as well as within a team
- You will be highly enthusiastic with a passion for digital marketing!

 Additional Information
- The role is part-time and unpaid but some expenses will be covered
- The hours are flexible so you can work when you are free, even evenings or weekends
- The period is flexible starting immediately depending on the candidates availability
- A high standard of written and spoken English is required
- You will receive training in digital and social media marketing

This is a fantastic opportunity to join a company with a growing reputation and learn from Conor Lynch, one of the best digital strategists & trainers in the Irish market.  Upon completion of your internship you will have a chance of getting paid work from SocialMedia.ie or one of our clients or partners.  If you are not based in Dublin but would like to get involved, please also make contact as we have plans for regional Ireland in summer 2011.

For more info about SocialMedia.ie please review our web site and if interested please forward your curriculum vitae & cover letter to team@socialmedia.ie

April 19, 2011 in Blog, Business, Social Media, Training, Web Development, Wordpress by Seamus Coogan

Media coverage of new ESB International blog

Congratulations to SocialMedia.ie client ESB International on the media launch of their new blog. The company entered the world of corporate blogging with the assistance of SocialMedia.ie and DHR Communications. SocialMedia.ie designed and developed the blog called ‘Energy Innovation.ie’ and set up the social spaces through which it will be promoted to the global energy community.

April 11, 2011 in Blog, Business, eCommerce, Facebook, Social Commerce, Social Media, Strategy, Training by Conor

Social Media Case Study – 10C’s – Heinz 57

The following is a case study from the UK by top social media agency We Are Social. For ease of understanding, we break this campaign down into the 10 parts that make up the SocialMedia.ie 10 C’s Strategy Model.

The SocialMedia.ie 10C’s Strategy Model is the complete guide to creating a digital & social media marketing strategy. It can be applied to almost any business, beginning by analysing the business itself, outlining objectives, and then achieving those objectives by following the step-by-step process.  Contact us if you want us to help you with our training and consulting services based on the SocialMedia.ie 10C’s Strategy Model.

SocialMedia.ie 10C’s – Heinz 57
	Context - To create a buzz, stimulate word of mouth around Heinz Ketchup and boost their Facebook platform - 45,000 UK Facebook fans - To complete promotion by the end of the month of March
	Consumers - Heinz Ketchup Facebook fans - Heinz Ketchup bloggers - UK grocery shoppers
	Communities - Heinz Ketchup bloggers and Facebook fans - Cookery enthusiasts - Food lovers
	Concepts - Use social media to launch a limited edition flavour of Heinz Ketchup - Pre-release 3,000 bottles of the limited edition Heinz ketchup to passionate advocates of the brand - A further 997,057 bottles sold in UK shops a few week later in late March 2011
	Collaborations - 57 influencers comprised of bloggers and top UK chefs who will receive the product - Initially, only available to loyal Facebook fans. - Facebook posts mention celebrities who have ordered the product
	Content - The product is purchased through an F-commerce application - Videos of Heinz Ketchup being used as an ingredient on Facebook page
	Connections - Promoted through Facebook - Offline media such as papers reporting on the launch - Existing website and email list http://www.heinz.co.uk/ourfood/sauces/whatsnew
	Conversation - The novel idea of the launch got people talking on blogs and boards - Participated in and managed conversations in the build up to and after the release of the product
	Contagious - The campaign received a lot of PR coverage worldwide through TV, press and offline WOM - People have to “like” the page in order to purchase the product thus potentially spreading the word about Heinz to on average 130-150 friends
	Conversion - Within a 9 day period the Heinz Facebook page had got an extra 14,000 “likes” - Demand for the product was strong as a result of Heinz Ketchup “tryvertising” with many requests being posted on the Facebook page

Case Study by Stephen Coughlan