Listen to your competitors customers, you might learn something! Getting honest and unsullied opinions from consumers regarding your competitors has never been easier.  In fact, you don’t even need to ask them!  Traditionally, surveys and focus groups have always been useful sources of measurement on...

Boss Metrics has been named the Start-up to watch in this months (May 2013) Enterprise Ireland Newsletter. See the full article here. The article talks about CEO Conor Lynch’s previous work with Guinness, Toyota and Vodafone and how the prospect of helping companies navigate...

In the digital age, marketeers have the power to measure their performance more effectively than ever before. Well defined and measured KPI’s (Key Performance Indicators) are the key to measuring your performance in your own marketplace.  Did you know that you can look at...

Alex Gibson from Dublin City FM’s The Persuaders Marketing Show talks to CTO Barry O’Sullivan about the history of SocialMedia.ie and how Boss Metrics came to be through the NDRC’s Launchpad programme. You can listen to the full interview here from 3.50. Barry tells Alex how he recognised that many...

Building and interacting with your customer community can be a challenge, but it can lead to massive pay-offs for your business. Regardless of your size, it’s possible to create a community that nurtures your client base and improves your business. Below are our top three...

As we showed you yesterday, clued in consumers have formed communities online. They tell each other about what they want from life, what they have, what they need and what their favourite goods and services are.  Seth Godin calls these communities “Tribes” and you...